Energy Drinks & Beyond

Innovation in low/no sugar gathers pace. Pic:iStock/nixoncreative

Sports and energy drinks: The rise in low sugar NPD

By Rachel Arthur

The upcoming sugar tax in the UK – along with consumers’ concerns over sugar – have encouraged sports and energy drinks brands to step up low- and no-sugar product development. In fact, these varieties accounted for 26% of launches in 2016, according...

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