Young people often lack a basic understanding of energy drinks and their ingredients, according to an Australian study: suggesting that educational campaigns and easy-to-understand labels would help address confusion.
PepsiCo-owned AMP Energy has launched a line of USDA-certified organic energy drinks aimed at meeting millennial consumers’ desire for products made with simpler and organic ingredients that provide on-the-go energy.
Consumers who begrudgingly endure the medicinal taste and multisyllabic, chemical-sounding ingredients in some energy drinks in exchange for the boost the beverages provide no longer need to make that trade off thanks to the launch of Zola’s purely plant-based...
Sports and energy drink sales hit $25bn in 2016, according to the latest research by market data firm Packaged Facts. The firm forecasts that the category “will remain among the fastest growing sectors of the beverage market.”
Consuming 400mg of caffeine a day from all sources is not bad for your health, researchers have said in a systematic review looking into the effects of caffeine on humans.
Proprietary energy blends may cause heightened effects
The consumption of caffeinated energy drinks results in significant changes to heart function and blood pressure when compared to other drinks containing the same caffeine content.
Somatik, a cannabis cold brew coffee company, has finished its accelerator program with Gateway Works and founder Chris Schroeder now hopes to move into the recreational cannabis space as the edibles industry becomes more mainstream.
The energy drinks market is maturing and so too is its consumer base, prompting the category to expand its marketing position to better appeal to a slightly older demographic.
Several market research firms have predicted key trends that might be observed in the Chinese beverage market this year, including natural and energy ingredients.
The European Specialist Sports Nutrition Alliance (ESSNA) is lobbying for two different solutions to the EU caffeine claim hold up, one of which could see use of the claims limited to sports supplements only.
Arla Foods Ingredients has developed an on-trend whey protein iced coffee concept that it is confident will be “on the market and available to consumers very soon”, but can it dispel negative perceptions around whey protein drinks?
