'Dorinku-zai', a type of tonic drink in Japan, is facing a dwindling market as more consumers, especially the younger generation, are opting for energy drinks.
UK-based Rejuvenation is developing carbonated canned variants of its amino acid water to target the alcohol alternatives and mixer segment and stretch out even further as a functional beverage, its founder says.
Gatorade Zero – PepsiCo’s sugar free version of Gatorade – is 'off to a great start', according to PepsiCo CEO Indra Nooyi; highlighting trademark Gatorade as a stronghold in PepsiCo’s North American Beverages Unit.
FORTO Coffee Shots, a two-ounce, single-serve coffee drink brand, is migrating from check-out counters populated by other energy shot brands and into the coffee aisles of 3,700 Walmart stores beginning this month.
Functional beverages have come a long way since consumers first got a taste of drinks that delivered more than taste and refreshment, LA Libations founder and CEO Danny Stepper said at The Beverage Forum in Chicago this week.
RUNA is providing the energy drink category with a natural alternative that gives consumers a caffeine boost without ‘the crash’ thanks to its core ingredient, derived from caffeinated Amazonian holly leaves.
Taiwan’s Tai Wei Beverage Joint Stock Company Limited and Chinese processed fruit firm Tianyun International Holdings have secured an agreement to jointly produce and launch X-Bear energy drinks in China.
Asda and Aldi have become the latest UK supermarkets to ban the sale of energy drinks to under-16s due to concerns over negative health effects associated with consumption.
Despite industry efforts to reformulate energy drinks, the levels of sugar and caffeine per serving exceed a child’s maximum daily recommendation for sugar intake, according to findings by Action on Sugar.
The upcoming sugar tax in the UK – along with consumers’ concerns over sugar – have encouraged sports and energy drinks brands to step up low- and no-sugar product development. In fact, these varieties accounted for 26% of launches in 2016, according...
Young people often lack a basic understanding of energy drinks and their ingredients, according to an Australian study: suggesting that educational campaigns and easy-to-understand labels would help address confusion.
PepsiCo-owned AMP Energy has launched a line of USDA-certified organic energy drinks aimed at meeting millennial consumers’ desire for products made with simpler and organic ingredients that provide on-the-go energy.
Consumers who begrudgingly endure the medicinal taste and multisyllabic, chemical-sounding ingredients in some energy drinks in exchange for the boost the beverages provide no longer need to make that trade off thanks to the launch of Zola’s purely plant-based...
