PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout, said Gatorade's head of brand strategy, Carolyn...
Energy drink brand Dark Dog says sales are soaring after its Singapore launch – but its second shipment of almost 60,000 cans was delayed due to the fall-out from from the recent Suez Canal blockage.
Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.
By Prodromos Nikolaidis, Group Coffee Director, Coca-Cola HBC
Coffee represents a huge growth opportunity for Coca-Cola: not least with its acquisition of Costa coffee last year. In this guest article, Coca-Cola HBC's Group Coffee Director, Prodromos Nikolaidis, explores what is so attractive about the category.
New Zealand clean label energy drink brand Phoric is resuming its nationwide launch after plans were put on hold during the COVID-19 lockdown earlier in March.
The functional beverage trend will gain momentum in 2020 and beyond, according to FMCG Gurus, as consumers become more conscious about their health due to COVID-19.
Backed by two-time world heavyweight champion Anthony Joshua, Lucozade Sport is keeping the fitness community active by giving coaches £1,000 rewards for their online training sessions.
The coronavirus crisis is a massive blow to many small businesses. But some start-ups have quickly adjusted to the new reality: ramping up online sales or swiftly making new marketing strategies. We talk to four entrepreneurs who may have had to throw...
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
In an announcement that will not likely surprise many stakeholders, New Hope has decided to cancel (rather than postpone) the Natural Products Expo West trade show in Anaheim and focus its attention on Expo East in Philadelphia (Sept. 23-26).
