Keurig Dr Pepper will sell, distribute and merchandise premium hydration beverage Electrolit across the US: extending its portfolio into sports hydration.
Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA.
Never-before-seen alternative snacks, energy drinks and frozen packaged snacks dubuted at the National Association for Convenience Stores’ Cool New Products expo Oct. 3-6 in Atlanta, Ga.
With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...
Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine...
From fortification to flavor, low-no alcohol and low-sugar, what are consumers looking for in better-for-you beverages? Join us at FoodNavigator’s Positive Nutrition Summit to find out.
Monster Beverage Crop. could raise prices again in the coming fiscal year as it looks to expand into several product categories and address rising costs for manufacturing and distribution, company Chairman and Co-CEO Rodney C. Sacks shared during a webinar...
Energy tea brand YATÉ believes that young music fans and night owls will be key for success with its yerba mate-based drink in Asia’s better-for-you beverage space.
As Bang Energy battles its way through costly bankruptcy proceedings, Monster Energy saw its share and sales increase as consumers embrace its portfolio of energy drink brands.
Post-pandemic, consumers are back to leading busy lives and are looking for functional beverages accordingly: whether that be energy to power through the day or something calming for the evening.
Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.
Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
Expanding the appeal of stimulants beyond their current audience through new products and innovations can help the category fulfil its growth potential, says UK soft drinks manufacturer Britvic.
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...
The Alkaline Water Company is expanding its portfolio with Alkaline88 Sport: a beverage embracing alkaline water alongside functional ingredients to create a sports drink that it believes can stand out in the growing US market.
The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...
Led by a PepsiCo alum turned beverage entrepreneur, OCA is carving out a spot for itself in the growing 'clean' energy drink category with a simple ingredient deck which includes 120mg of caffeine from green coffee extract.
Three friends who met at university and were fed up with the jittery feeling coffee gave them have created an energy drink powered by matcha green tea.
Beer giant AB InBev has set its sights on conquering the energy drink market in India with its world-first Budweiser Beats product, setting an ambitious target of capturing 10% of total market share within two years despite it being a completely new sector.
A Singapore start-up is aiming to build on the traditional heritage of jamu, a herbal drink from Indonesia, with a range of new products, including one for diabetics.
Three high-profile acquisitions put the spotlight on how PepsiCo is shaping its beverage portfolio for the future: tapping into a new consumption model with SodaStream; eying up the opportunity for protein and sport with CytoSport, and building its presence...
PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout, said Gatorade's head of brand strategy, Carolyn...
Energy drink brand Dark Dog says sales are soaring after its Singapore launch – but its second shipment of almost 60,000 cans was delayed due to the fall-out from from the recent Suez Canal blockage.
Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.
By Prodromos Nikolaidis, Group Coffee Director, Coca-Cola HBC
Coffee represents a huge growth opportunity for Coca-Cola: not least with its acquisition of Costa coffee last year. In this guest article, Coca-Cola HBC's Group Coffee Director, Prodromos Nikolaidis, explores what is so attractive about the category.
New Zealand clean label energy drink brand Phoric is resuming its nationwide launch after plans were put on hold during the COVID-19 lockdown earlier in March.
The functional beverage trend will gain momentum in 2020 and beyond, according to FMCG Gurus, as consumers become more conscious about their health due to COVID-19.
Backed by two-time world heavyweight champion Anthony Joshua, Lucozade Sport is keeping the fitness community active by giving coaches £1,000 rewards for their online training sessions.
The coronavirus crisis is a massive blow to many small businesses. But some start-ups have quickly adjusted to the new reality: ramping up online sales or swiftly making new marketing strategies. We talk to four entrepreneurs who may have had to throw...
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
In an announcement that will not likely surprise many stakeholders, New Hope has decided to cancel (rather than postpone) the Natural Products Expo West trade show in Anaheim and focus its attention on Expo East in Philadelphia (Sept. 23-26).
New Hope’s Natural Products Expo West tradeshow was postponed due to coronavirus fears on Monday night, just hours before the first events were set to kick off on Tuesday. More than 80,000 people were initially expected to attend.
Energy drink consumers show the same biased decision-making processes often seen in people addicted to alcohol, tobacco, drugs and chocolate, say researchers, but the amount they drink does not reduce through cognitive modification techniques.
Tapping into the wide market of functional nootropic ingredients, startup beverage brand Sun Chaser leverages L-theanine and cordyceps for an alcohol alternative.
What are the top beverage trends to look out for in 2020 and beyond? Flavors, textures and ingredients will all continue to evolve in the decade to come.
Plant-based protein shakes from Koia are expanding in the new year with a line of coffee drinks, made with plant-based protein, MCT oil and coconut milk.
After years as an ecommerce brand associated with tech workers, Soylent is appealing to mass audiences and retail. New flavors Strawberry and Mint Chocolate indicate more diverse innovations to come.
New York-based Super Coffee is now the number one independent coffee company in the US, the founders said. Their formula leverages MCT oil, whey protein concentrate and zero sugar.
XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...
Coffee brands have leaned into the cold brew trend in recent years: offering canned nitro cold brew, pre-mixed lattes and other versions of chilled RTD coffee. But consumers still haven’t abandoned their indulgent drinks.
![“Today, it is clear the majority of [the community's] voices are saying they want Expo West but not this week.](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/beveragedaily.com/article/2020/03/03/expo-west-postponed-over-coronavirus-fears-new-date-to-be-announced-by-mid-april/10767163-2-eng-GB/Expo-West-postponed-over-coronavirus-fears-new-date-to-be-announced-by-mid-April.jpg)
