RUNA is providing the energy drink category with a natural alternative that gives consumers a caffeine boost without ‘the crash’ thanks to its core ingredient, derived from caffeinated Amazonian holly leaves.
Taiwan’s Tai Wei Beverage Joint Stock Company Limited and Chinese processed fruit firm Tianyun International Holdings have secured an agreement to jointly produce and launch X-Bear energy drinks in China.
Asda and Aldi have become the latest UK supermarkets to ban the sale of energy drinks to under-16s due to concerns over negative health effects associated with consumption.
Despite industry efforts to reformulate energy drinks, the levels of sugar and caffeine per serving exceed a child’s maximum daily recommendation for sugar intake, according to findings by Action on Sugar.
The upcoming sugar tax in the UK – along with consumers’ concerns over sugar – have encouraged sports and energy drinks brands to step up low- and no-sugar product development. In fact, these varieties accounted for 26% of launches in 2016, according...
Young people often lack a basic understanding of energy drinks and their ingredients, according to an Australian study: suggesting that educational campaigns and easy-to-understand labels would help address confusion.
PepsiCo-owned AMP Energy has launched a line of USDA-certified organic energy drinks aimed at meeting millennial consumers’ desire for products made with simpler and organic ingredients that provide on-the-go energy.
Consumers who begrudgingly endure the medicinal taste and multisyllabic, chemical-sounding ingredients in some energy drinks in exchange for the boost the beverages provide no longer need to make that trade off thanks to the launch of Zola’s purely plant-based...
Sports and energy drink sales hit $25bn in 2016, according to the latest research by market data firm Packaged Facts. The firm forecasts that the category “will remain among the fastest growing sectors of the beverage market.”
Consuming 400mg of caffeine a day from all sources is not bad for your health, researchers have said in a systematic review looking into the effects of caffeine on humans.
Proprietary energy blends may cause heightened effects
The consumption of caffeinated energy drinks results in significant changes to heart function and blood pressure when compared to other drinks containing the same caffeine content.
