Energy Drinks & Beyond

Innovation in low/no sugar gathers pace. Pic:iStock/nixoncreative

Sports and energy drinks: The rise in low sugar NPD

By Rachel Arthur

The upcoming sugar tax in the UK – along with consumers’ concerns over sugar – have encouraged sports and energy drinks brands to step up low- and no-sugar product development. In fact, these varieties accounted for 26% of launches in 2016, according...

'Rather than throwing the baby out with the bathwater we just need to look at it and find a way of making sure the vulnerable consumer is protected,' says GSK. ©iStock/EldadCarin

Dispatches from the #SNC16 congress in Frankfurt

Could energy drinks be cut out of the EU caffeine claim loop?

By Annie Harrison-Dunn

The European Specialist Sports Nutrition Alliance (ESSNA) is lobbying for two different solutions to the EU caffeine claim hold up, one of which could see use of the claims limited to sports supplements only.