Energy Drinks & Beyond

With the rise of diets such as keto, paleo & gluten-free, there'll be a move to develop corresponding labelling & certification on products, says Koia

Koia launches keto-friendly drinks

By Beth Newhart

Koia, known for its plant-based RTD smoothies, is introducing Koia Keto in the new year. The high-fat and low-carb beverages claim to help achieve ketosis, a main component of the trendy ketogenic diet. It represents a growing opportunity for brands to...

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

Coca-Cola is developing two new energy drinks that it plans to market with its own brands in 2019. Pic: ©GettyImages/NooMUboN

Monster fights with Coca-Cola over competing energy drinks

By Beth Newhart

As the largest shareholder in Monster Beverage, Coca-Cola struck a non-competing deal with it when it comes to energy products. Now the two companies have a difference of opinion over Coke’s plans to release new energy drinks in 2019.

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