Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
Expanding the appeal of stimulants beyond their current audience through new products and innovations can help the category fulfil its growth potential, says UK soft drinks manufacturer Britvic.
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...
The Alkaline Water Company is expanding its portfolio with Alkaline88 Sport: a beverage embracing alkaline water alongside functional ingredients to create a sports drink that it believes can stand out in the growing US market.
The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...
Led by a PepsiCo alum turned beverage entrepreneur, OCA is carving out a spot for itself in the growing 'clean' energy drink category with a simple ingredient deck which includes 120mg of caffeine from green coffee extract.
Three friends who met at university and were fed up with the jittery feeling coffee gave them have created an energy drink powered by matcha green tea.
Beer giant AB InBev has set its sights on conquering the energy drink market in India with its world-first Budweiser Beats product, setting an ambitious target of capturing 10% of total market share within two years despite it being a completely new sector.
A Singapore start-up is aiming to build on the traditional heritage of jamu, a herbal drink from Indonesia, with a range of new products, including one for diabetics.
Three high-profile acquisitions put the spotlight on how PepsiCo is shaping its beverage portfolio for the future: tapping into a new consumption model with SodaStream; eying up the opportunity for protein and sport with CytoSport, and building its presence...
PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout, said Gatorade's head of brand strategy, Carolyn...
Energy drink brand Dark Dog says sales are soaring after its Singapore launch – but its second shipment of almost 60,000 cans was delayed due to the fall-out from from the recent Suez Canal blockage.
Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.
By Prodromos Nikolaidis, Group Coffee Director, Coca-Cola HBC
Coffee represents a huge growth opportunity for Coca-Cola: not least with its acquisition of Costa coffee last year. In this guest article, Coca-Cola HBC's Group Coffee Director, Prodromos Nikolaidis, explores what is so attractive about the category.
New Zealand clean label energy drink brand Phoric is resuming its nationwide launch after plans were put on hold during the COVID-19 lockdown earlier in March.
The functional beverage trend will gain momentum in 2020 and beyond, according to FMCG Gurus, as consumers become more conscious about their health due to COVID-19.
Backed by two-time world heavyweight champion Anthony Joshua, Lucozade Sport is keeping the fitness community active by giving coaches £1,000 rewards for their online training sessions.
The coronavirus crisis is a massive blow to many small businesses. But some start-ups have quickly adjusted to the new reality: ramping up online sales or swiftly making new marketing strategies. We talk to four entrepreneurs who may have had to throw...
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
In an announcement that will not likely surprise many stakeholders, New Hope has decided to cancel (rather than postpone) the Natural Products Expo West trade show in Anaheim and focus its attention on Expo East in Philadelphia (Sept. 23-26).
New Hope’s Natural Products Expo West tradeshow was postponed due to coronavirus fears on Monday night, just hours before the first events were set to kick off on Tuesday. More than 80,000 people were initially expected to attend.
Energy drink consumers show the same biased decision-making processes often seen in people addicted to alcohol, tobacco, drugs and chocolate, say researchers, but the amount they drink does not reduce through cognitive modification techniques.
Tapping into the wide market of functional nootropic ingredients, startup beverage brand Sun Chaser leverages L-theanine and cordyceps for an alcohol alternative.
What are the top beverage trends to look out for in 2020 and beyond? Flavors, textures and ingredients will all continue to evolve in the decade to come.
Plant-based protein shakes from Koia are expanding in the new year with a line of coffee drinks, made with plant-based protein, MCT oil and coconut milk.
After years as an ecommerce brand associated with tech workers, Soylent is appealing to mass audiences and retail. New flavors Strawberry and Mint Chocolate indicate more diverse innovations to come.
New York-based Super Coffee is now the number one independent coffee company in the US, the founders said. Their formula leverages MCT oil, whey protein concentrate and zero sugar.
XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...
Coffee brands have leaned into the cold brew trend in recent years: offering canned nitro cold brew, pre-mixed lattes and other versions of chilled RTD coffee. But consumers still haven’t abandoned their indulgent drinks.
Trademark Coca-Cola has grown 3% in volume and 6% in retail value so far this year: thanks to the success of Zero Sugar, mini-cans, and new innovations such as Coca-Cola Energy, according to the company.
Proving its power as a total beverage company, Coca-Cola North America showcased 28 new SKUs at the National Association of Convenience Stores (NACS) show this month in Atlanta. Energy, coffee, tea, juice, water and more hit the expo floor.
After years of success with Outshine frozen fruit bars, Nestlé USA is crossing categories with its new coconut water beverages. It rounds out its c-store portfolio, all on display at the National Association of Convenience Stores (NACS) show in Atlanta...
The National Association of Convenience Stores has been meeting since 1961, and today the expo covers more than 400,000 square feet. The 2019 show was held in Atlanta October 2-4, bringing together retailers, wholesalers, suppliers and exhibitors from...
Coca-Cola Energy – the first Coke branded energy drink – will roll out to the US next year: including with an exclusive Coca-Cola Energy Cherry launch.
A pouch that can decaffeinate brewed beverages like coffee and tea has been developed by a chemical engineer from the University of Washington. Decafino’s commercial launch is planned for May of 2020 in the US.
Beverage and snack giant PepsiCo says it can avoid the use of 67 billion plastic bottles through 2025, thanks to the expansion of its SodaStream business. Meanwhile, its wider ‘Beyond the Bottle’ strategy is looking at other ways it can move away from...
While soda may have dominated shelves in the 1990s, today’s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage...
Coffee brands kick it up a notch in the fall, capitalizing on the category’s popularity during the colder months. From spiked cold brew to CBD infusions, US coffee is taking a fresh approach to autumn 2019.
Caribou Coffee is switching up its consumer model this fall by testing small-format ‘Little Blue Cabin’ stores in its home state of Minnesota. The Cabins will feature Caribou’s new line of caffeinated, sparkling beverages.
Two Roots Brewing Co. launched THC-infused beer alternatives last summer. It also has a traditional craft beer line, and now debuts non-alcoholic counterparts.
Bio-Up, a new line of functional beverages positioned for cholesterol and cardio health, is drawing on liposome technology from the pharmaceutical industry to improve uptake of active ingredients.
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