Koia, known for its plant-based RTD smoothies, is introducing Koia Keto in the new year. The high-fat and low-carb beverages claim to help achieve ketosis, a main component of the trendy ketogenic diet. It represents a growing opportunity for brands to...
PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.
Monster reports that a jury in a California Superior Court unanimously found that Monster Energy drinks 'do not cause cardiac arrhythmias or cardiac arrest'.
By using a blend of CBD and adaptogenic herbs in its sparkling water recipe, Recess hopes to carve out a spot in the growing crowd of CBD-infused beverages that it predicts will be ‘bigger than energy drinks’ in the next 10 years.
As the largest shareholder in Monster Beverage, Coca-Cola struck a non-competing deal with it when it comes to energy products. Now the two companies have a difference of opinion over Coke’s plans to release new energy drinks in 2019.
Traditional tea-like leaf guayusa is ripe for innovation in branded European goods after recently winning EU novel foods approval, says Ecuadorian firm Waykana.
Downing maize starch as a solution to stay hydrated in hot summer months seems counter-intuitive at first, but researchers in Australia found that supplementing with a resistant starch may improve hydration.
The UK government is proposing a ban on the sale of energy drinks to children: following on from moves made by major supermarkets to ban sales to U16s in their stores.
Start-up firm Sated has revealed its new range of Omega oil-infused, ketogenic replacement shakes have set a new one-day funding record on Kickstarter in the first 24 hours, doubling the prior one-day record.
'Dorinku-zai', a type of tonic drink in Japan, is facing a dwindling market as more consumers, especially the younger generation, are opting for energy drinks.
UK-based Rejuvenation is developing carbonated canned variants of its amino acid water to target the alcohol alternatives and mixer segment and stretch out even further as a functional beverage, its founder says.
Gatorade Zero – PepsiCo’s sugar free version of Gatorade – is 'off to a great start', according to PepsiCo CEO Indra Nooyi; highlighting trademark Gatorade as a stronghold in PepsiCo’s North American Beverages Unit.
FORTO Coffee Shots, a two-ounce, single-serve coffee drink brand, is migrating from check-out counters populated by other energy shot brands and into the coffee aisles of 3,700 Walmart stores beginning this month.
Functional beverages have come a long way since consumers first got a taste of drinks that delivered more than taste and refreshment, LA Libations founder and CEO Danny Stepper said at The Beverage Forum in Chicago this week.
