Energy Drinks & Beyond

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

COVID-19: Expo West cancelled as New Hope shifts focus to Expo East

COVID-19: Expo West canceled as New Hope shifts focus to Expo East

By Elaine Watson

In an announcement that will not likely surprise many stakeholders, New Hope has decided to cancel (rather than postpone) the Natural Products Expo West trade show in Anaheim and focus its attention on Expo East in Philadelphia (Sept. 23-26).

Getty | Energy drinks

Decision bias: Study compares energy drinks to alcohol and drugs

By Nikki Hancocks

Energy drink consumers show the same biased decision-making processes often seen in people addicted to alcohol, tobacco, drugs and chocolate, say researchers, but the amount they drink does not reduce through cognitive modification techniques.

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