Moto, a new Dubai-made energy drink, made its entry at Gulfood and is aiming to leverage the emirate’s growing reputation to carve out its identity in a crowded market.
New laws in the UK designed to wipe out the mostly online ‘legal highs’ market that has run rampant in recent years, could impact foods, drinks and supplements, according to a legal expert.
The European Food Safety Authority (EFSA) has approved a health claim for creatine and muscle strength in over 55s when combined with resistance training.
The EC has drafted four endurance and cognition health claims for caffeine indicating a belated entry into EU law books five years after EFSA first approved them – but industry isn’t holding its breath.
Gatorade’s efforts in innovation, and its popularity with athletes, will continue to set the brand apart from emerging competitors who try and attack the brand on price, says PepsiCo CEO Indra Nooyi.
The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports.
Trade association Energy Drinks Europe (EDE) has joined calls against bans on energy drink sales to under 18s in Lithuania and more recently Latvia, which it says might be contrary to EU law.
Regular consumption of caffeine does not cause additional, rapid heartbeats, according to a recent study from the University of California-San Francisco.
Latvia will follow in the footsteps of its Baltic neighbour by banning the sale of energy drinks to under 18s – something the country’s advertising association has called anti-EU.
PepsiCo recently announced the launch of organic Gatorade for 2016, something an executive with Daymon Worldwide said is a forward-thinking move that is quickly becoming the norm.
Only one out of 14 German retailers asked has age-restricted sales policies for energy drinks, showing the government’s soft voluntary approach is not enough, according to the German branch of the consumer group Foodwatch.
Scientists at Nestlé are working on a new formula for slow-release coffee, something that could conceivably spread the effects of caffeine out over a longer period of time.
The growth of eCommerce, the Internet and easier-than-ever international travel means the world is getting smaller. But does that mean it’s time to take your beverage company into a new market?
Rebaudioside M is safe and can be added to the list of EU-approved steviol glycosides (E960), the European Food Safety Authority (EFSA) has concluded. The agency said this was the case provided 95% of its components were converted to steviol.
Korean scientists have discovered a small molecule that destroys the protein plaques that build up in the brain of those in the early stages of Alzheimer’s disease.
Keurig Green Mountain, Inc., which was acquired by JAB Holding Company this week, may be able to improve its machines and sustainability of its K-Cups thanks to the deal, according to a Euromonitor analyst.
The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.
BeverageDaily runs a series of special edition newsletters each year – putting the spotlight on an innovative industry sector – and we’re looking ahead to our 2016 subjects.
The recent finalization of the Trans Pacific Partnership is good news for confectioners and sugar-using manufacturers across the US, according to Rick Pasco, president of Sweetener Users Association (SUA).
Nutrition company Herbalife has developed a sports drink for soccer star Cristiano Ronaldo, with the beverage described as a ‘contemporary take on a traditional sports drink.’
Back in 2011/12, nerves were getting very frayed at Hiball Energy, which was doing a steady trade in upmarket energy drinks in elegant glass bottles, but “losing more and more money”, recalls founder Todd Berardi. In May 2012 he switched to aluminum cans,...
France has proposed new legal daily limits for carnitine, creatine, lycopene and caffeine in supplements – the latter of which was half that defined as safe by the European Food Safety Authority (EFSA).
Sales of tea in the U.S. are growing quickly as more Americans are drawn to the beverage for its health benefits, rich history and artisanal qualities, according to industry stakeholders.
A new energy drink product has launched based on the science behind two branded ingredients, Cognizin citicoline from Kyowa Hakko, and PurEnergy, a caffeine/pterostilbine crystalline combination manufactured by ChromaDex.
Five caffeine health claims approved by the European Food Safety Authority (EFSA) but not yet EU-approved as industry, consumer and government stakeholders debate concerns, are in use anyway.
The pressures of raising children, juggling work and home life, and other daily responsibilities mean older millennials are increasingly turning to energy drinks, according to a report from Mintel.
With the European Food Safety Authority’s (EFSA) caffeine safety opinion finally published yesterday, the European Consumer Organisation (BEUC) has called now for the ‘obvious conclusions’ to be drawn.
M&M’s peanut thick shakes, sweet and spicy Ginger Nija juice, and art-inspired vodka: just some of the beverages springing onto shelves across the globe.
The European Food Safety Authority (EFSA) has adopted its opinion on the safe consumption of caffeine with little change to its controversial draft after a heated debate period.
Researchers say the rapid rise in energy drink consumption among adolescents has ‘serious implications’ for cardiac health, as they compile recommendations for consumption limits in the Canadian Journal of Cardiology.
It is ‘imperative’ more research is conducted on the potential benefits of caffeine in the treatment and prevention of Alzheimer's disease, say scientists.
The Irish agri-business Aurivo Co-operative Society has acquired London-based sports nutrition company My Goodness Ltd in an attempt to gain access to the protein drinks market.
The Children’s Food Campaign claims a 20p tax on sugary drinks could have major positive impact on health but academics and industry say evidence is lacking.
Last week the European Food Safety Authority (EFSA) gave six stakeholders five minutes each to present their thoughts on its draft risk assessment on caffeine, which stated 400 mg of caffeine a day from all sources and single doses of up to 200 mg for...
Both Red Bull and Lucozade Sport have launched tropical flavours of their sport and energy drinks – something Mintel says is another example of these sectors trying to slurp soft drink market share.
Consumers are looking for alternatives to artificial caffeine, meaning even greater opportunities for botanicals in the energy drink market, with small start-ups leading the way.
