Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.
Superfoods are still hot in food and drink launches, and more consumers are concerned with incorporating proactive health and functional ingredients into their diets. A new report from Kerry Group found that 65% of Americans want more functionality out...
Philadelphia-based La Colombe Coffee Roasters debuted a Shandy-inspired RTD coffee collection last summer with Lemonade and Grapefruit. At Expo West in Anaheim last week it previewed a Cherry flavor, launching summer 2019.
Nitro cold brew coffee brand Rise Brewing Co. has announced a partnership with USA Surfing and USA Climbing ahead of the Tokyo 2020 Olympic Games. In furthers Rise’s mission to ramp up national distribution and recognition.
Former Denver Broncos running back Terrell Davis is set to launch a CBD-infused beverage this spring designed for high-performance athletes. The Defy beverage will be the first in a collection of CBD products.
Children and adolescents who excessively consume caffeine-containing energy drinks over a short period of time, can experience sleep problems, anxiety and heart palpitations, say Norway’s food authorities.