Mountain Dew launches Mtn Dew Black Label
No puppy monkey baby this time. Mountain Dew's recent Black Label launch will appeal to a classier and more refined crowd, says the brand.
PepsiCo created Mountain Dew Black Label to give consumers another flavor option adding to the Dew portfolio, according to the director of marketing for Mountain Dew, Sadira Furlow.
“Mountain Dew Black Label is a carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters.”
Black Label was exclusively given out to approximately 600 colleges and universities last fall to test its popularity and brand said the drink “quickly spread across social media networks and product flew off campus shelves.”
Black Label is now available at retailers across the country with a suggested retail price of $1.99 per 16-ounce can.
