Mountain Dew launches Mtn Dew Black Label

By Douglas Yu contact

- Last updated on GMT

Mountain Dew Black Label is a carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters. Pic: Mtn Dew
Mountain Dew Black Label is a carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters. Pic: Mtn Dew

Related tags: Caffeine, Pepsico

No puppy monkey baby this time. Mountain Dew's recent Black Label launch will appeal to a classier and more refined crowd, says the brand.

PepsiCo created Mountain Dew Black Label to give consumers another flavor option adding to the Dew portfolio, according to the director of marketing for Mountain Dew, Sadira Furlow.

Mountain Dew Black Label is a carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters.”

Black Label was exclusively given out to approximately 600 colleges and universities last fall to test its popularity and brand said the drink “quickly spread across social media networks and product flew off campus shelves.”

Black Label is now available at retailers across the country with a suggested retail price of $1.99 per 16-ounce can.

Related news

Show more

Related products

show more

Unlike Any Other Turmeric

Unlike Any Other Turmeric

Applied Food Sciences | 15-Jan-2020 | Technical / White Paper

As consumers are craving complex flavors, bright colors, and more transparent labels, Applied Food Sciences is bringing this golden-yellow spice to products...

CURCUSHINE™- Your Curcumin Solution for Beverages

CURCUSHINE™- Your Curcumin Solution for Beverages

Lipofoods, a Lubrizol Company | 18-Nov-2019 | Technical / White Paper

CURCUSHINE™ microcapsules is a source of microencapsulated curcumin specifically designed to enable its water solubility, comprising an ideal ingredient...

The Importance of Cascara Coffee Fruit

The Importance of Cascara Coffee Fruit

Applied Food Sciences | 06-Nov-2019 | Product Presentation

To be a pioneer in the coffee industry, it requires the pursuit of doing good. What if you could bring value back to the more than 20.5 million tons of...

Related suppliers

1 comment

Flagger

Posted by Lisa Linn,

I love your black label it gives me that little extra lift I need in the morning I hope you keep it in the stores

Report abuse

Follow us

Products

View more

Webinars