Israeli company Inno-Bev Ltd., says it has received a US patent on a plant-based alterness formula called WakeUp, which is sold both as a liquid supplement shot and in a separately branded ready to drink beverage.
The aroma and flavor of coffee, to many people, is what one associates with energy and waking up. But not everyone wants a full cup of coffee, and even fewer people in the US have the time or equipment to make an espresso.
Choosing when to have a cup of coffee may boost athletic performance, according to research that suggests caffeine’s performance enhancing benefits are more evident in athletes who seldom drink caffeine-rich beverages.
Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...
Coca-Cola is rolling out one of its fastest growing brands - the low calorie premium iced tea, Fuze Tea - in Europe this month. In the UK the drink will escape the upcoming sugar tax thanks to its use of the sweetener stevia.
New research that bolsters the health benefits and safety of coffee could give manufacturers of the beverage an on-trend marketing advantage over other beverages, but some public health advocates caution against recommending the drink as a wellness solution...
Young people often lack a basic understanding of energy drinks and their ingredients, according to an Australian study: suggesting that educational campaigns and easy-to-understand labels would help address confusion.