A Senate committee hearing on energy drinks marketing yesterday uncovered some skeletons in the advertising closets of three companies there as witnesses, suggesting some reexamination of practices is in order, one observer said.
Nestlé will introduce its premium-portioned capsule tea maker, Special.T, to consumers outside Europe for the first time when the brand goes on sale in Japan later this year.
The mother of a US teenager yesterday sued Monster Beverage Corporation alleging that his death in 2012 following a cardiac arrhythmia was a direct result of his drinking Monster Energy.
Red Bull energy shots failed to improve the time in which experienced runners completed a 5km run versus a placebo, according to a new, but small-scale US/Australian study claiming to be the first to examine the efficacy of shots rather than energy drinks...
RESEARCHER aims to replicate ATTENTION-GRABBING RESULTS
A preliminary study in the US assessing the efficacy of 5-Hour Energy found that the energy shot did not ‘significantly improve’ brain activity and reaction times versus plain water with added caffeine.
Health Canada has issued a reminder for healthy adults to limit their caffeine intake to no more than 400 mg per day, with lower levels for children and pregnant women.
US martial artist and actor Chuck Norris says he calls bananas 'nature's natural energy' drinks, in the course of an attack on the drinks category written for the website WND.com.
Even though energy drinks forms the smallest category of soft drink consumption in Asia, one industry research company has hailed it as the most dynamic.
Just days after Monster Beverage Co pre-emptively sued him, San Francisco city attorney Dennis Herrera has slapped the energy drinks giant with a lawsuit of his own accusing it of violating state law by marketing its products to kids.
A caffeine-free version of Coke Zero will hit US stores from mid-July to give fans a “great-tasting option for later-in-the-day consumption”, says Coca-Cola.
Scientists in the US have genetically modified an E.coli strain so that it is ‘addicted’ to caffeine, where it feeds on the stimulant and serves as a biosensor to measure levels thereof in common beverages such as Coke.
ABA SAYS 'BODY' OF SCIENTIFIC EVIDENCE DOES NOT BACK CLAIMS
Despite industry claims energy drinks contain no more caffeine than Starbucks coffee, a group of top US health professionals tells the FDA energy caffeine content differs in ‘three important ways’ and says the agency should apply GRAS standards for soda...
Drinking Monster Energy boosted cycling time trial performance and cognitive functioning, in a new study that suggests sportspeople may benefit from energy drink consumption prior to competition.
The chairman of the Chicago City Council committee discussing highly caffeinated energy drinks is ‘confident’ some sort of action will come out of the hearings.
Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define the category.
There is “no medical or scientific evidence that would support a finding that the death of Anais Fournier was causally linked to consumption of Monster Energy drinks”, say experts hired by Monster to address allegations in a lawsuit filed by the Maryland...
Monster Beverage Corporation says it will reclassify Monster Energy as a beverage in the US to remove Red Bull’s competitive advantage, and admits that no 5-Hour Energy energy shot rival has “really cracked the code” after Worx Energy sales slumped.
The story of the death of a New Zealand woman who would drink between six and 10 litres of Coca-Cola a day needs to be treated with caution as it does the rounds of the world’s news media.
It would take 354 cans of classic Coke to kill me, or alternatively 174 cans of Pepsi Max, according to a 'death by caffeine' calculator hosted on an intriguing US website.
While the growth of the US energy drinks and shots market has been nothing short of explosive - last year it was worth $12.5bn, up 60% since 2008 - manufacturers will need to attract new users if they are to sustain such meteoric levels of growth, says...
Monster Beverage Corporation has blasted a recent government report on drug-related ER visits that describes energy drinks as 'dangerous', as “highly misleading”.
Three crusading US politicians are demanding that top energy drinks and shots brands such as 5-Hour Energy, Monster, Rockstar and Red Bull provide them with data on ingredients and marketing claims.
A new report on drug-related Emergency Room (ER) visits has raised fresh questions over the safety of energy drinks, but has been criticized by beverage makers for drawing conclusions that are not supported by the data.
Tune in to the second part of BeverageDaily.com’s beverage industry predictions for 2013, from interactive packaging going pop to energy drinks feeling the heat in the mosh pit.
Ethyl lactate offers an eco-friendly and efficient method of decaffeination, according to a study just published in the journal Food and Bioproducts Processing.
Monster Beverage Corporation CEO Rodney Sacks has faced down critics of energy drinks and his firm, and said attacks mirrored those on mounted on Coca-Cola and addressed to a ‘gullible public’ a century ago.
The Center for Science in the Public Interest (CSPI) has hit out at 5-hour Energy, claiming that the brand misled the public as to the body’s stance on the safety of the supplement.
The Food and Drug Administration (FDA) has told US Senators Dick Durbin and Richard Blumenthal that is reviewing the safety of energy drinks and may take regulatory action if it finds a health risk.
The mother of a US teenager who died due to caffeine toxicity after consuming energy drinks is suing Monster Beverage Corporation, and one of her lawyers is calling on the FDA to regulate the beverages and ban sales to minors.
With the US Food and Drug Administration (FDA) poised to publish guidance on distinguishing between beverages and liquid dietary supplements, one analyst tells BeverageDaily.com he doesn’t see the agency cracking down too hard on traditional energy drinks.
US firm Goddess Energy has launched an energy drink for women called Flirt, which is on East Coast sale as a dietary supplement with one interesting appetite-suppressing bioactive, Hoodia Gordonii.
New research from Italian scientists suggests that consumers value coffee, liqueur wines and port as the most desirable pairings with chocolate, but that preferences depend on cocoa content.
The co-founder of a ‘healthy’ US energy drink brand who once developed a product with rapper P. Diddy says the segment’s major players should be more open with consumers and regulators.
As reports surface that New York attorney general, Eric Schneiderman, has subpoenaed Monster and PepsiCo in relation to their energy drinks, we ask whether the segment can keep its leather-jacketed cool...
The Canadian Beverage Association has said it supports the transition of energy drink labeling and nutrition guidelines from Natural Health Products (NHPs) regulations to food labeling regulations, as companies begin reformulating products to comply with...
Monster Beverage Corporation admits its Q2 brand launch in Japan has hit problems, but said the nation’s distributors and retailers were far less tolerant of shipping damages and leakages than in the US.
PepsiCo has reportedly reached an out of court settlement in a lawsuit filed in 2009 by a US man who alleged he found a mouse in a can of Mountain Dew.
Following recent French warnings on the safe consumption of energy drinks, Wild Flavors insists that its new 'Power Energy' drink concept for the 'fitness oriented' has not been developed for volume use during sporting activity.
India’s food safety watchdog is set to issue new regulations and crackdown on caffeinated energy drinks, possibly stripping them of their ‘energy’ tag.
PepsiCo Americas Beverages says flavoured carbonates are predicted to outsell colas in the US by 2015, as it revealed plans to capitalise upon growth in this segment, where growth is being led by Hispanic consumers.
French food safety agency ANSES has called for healthcare professionals to report on undesirable effects among patients that they believe could be linked to energy drink consumption alongside alcohol, and plans to release a report on the former this autumn.
US firm Guayaki has launched a sparkling-based beverage containing natural stimulant Yerba Mate in Rexam sleek cans in an ‘ongoing effort’ to reach a more mainstream audience, and dismissed suggestions that the plant's sometimes bitter taste could...
