Only one out of 14 German retailers asked has age-restricted sales policies for energy drinks, showing the government’s soft voluntary approach is not enough, according to the German branch of the consumer group Foodwatch.
Scientists at Nestlé are working on a new formula for slow-release coffee, something that could conceivably spread the effects of caffeine out over a longer period of time.
As consumers are increasingly aware of the health problems associated with energy drinks, a Californian brand has spotted an opportunity for alternative energy products as mixers with juice, smoothies or cocktails.
From vinegar-based sodas to caffeinated yogurt drinks, high-protein nut milks and yet more alkaline waters, check out FoodNavigator-USA's gallery of new beverage launches hitting US shelves this fall/winter.
The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.
Many a tea lover has settled for coffee or an energy drink when desperate for an energy fix. But Zest Tea hopes to change that with its high-caffeine brewed teas.
France has proposed new legal daily limits for carnitine, creatine, lycopene and caffeine in supplements – the latter of which was half that defined as safe by the European Food Safety Authority (EFSA).
Demand for psychoactive drinks for adults is exploding, following new research showing the cognitive health benefits of various natural products, a leading analyst has claimed.
A new energy drink product has launched based on the science behind two branded ingredients, Cognizin citicoline from Kyowa Hakko, and PurEnergy, a caffeine/pterostilbine crystalline combination manufactured by ChromaDex.
Different flavours, artificial caffeine alternatives and a place in everyday life give energy drinks the staying power to survive the recession, says a Canadean report.
Gusto Cola says it can overcome mainstream preconceptions about cola with its craft brand, offering something that ‘pushes the right buttons’ with consumers.
An alternative to alcohol comes from an unlikely source – tea – and the offer in the market is evolving accordingly, according to market researchers Mintel.
Five caffeine health claims approved by the European Food Safety Authority (EFSA) but not yet EU-approved as industry, consumer and government stakeholders debate concerns, are in use anyway.
With the European Food Safety Authority’s (EFSA) caffeine safety opinion finally published yesterday, the European Consumer Organisation (BEUC) has called now for the ‘obvious conclusions’ to be drawn.
Science agency affirms safety at 400 mg daily for adults
The European Food Safety Authority (EFSA) has adopted its opinion on the safe consumption of caffeine with little change to its controversial draft after a heated debate period.
Creating a successful new soft drink has more to do with connecting with consumers than its taste or nutritional profile, says co-founder of Akuō – Drink to Think Lukas von Grebmer.
Heineken invests in a new Mexican brewery; Tetley USA donates 10 million cups of tea; and Ardagh’s birthday present for Coca-Cola: some of the nuggets of news in this week’s Beverage Bites feature.
EFSA: "How can it have both an adverse and beneficial effect? It can."
EFSA's draft opinion on caffeine does not contain contradictions since the health effects of caffeine can be both negative and positive depending on the context, the authority has said at a stakeholder meeting.
Consumers are looking for alternatives to artificial caffeine, meaning even greater opportunities for botanicals in the energy drink market, with small start-ups leading the way.
Virginia craft brewery Old Ox Brewery has accused Red Bull of bully boy tactics as the energy drinks giant presses on with a trademark action to try and force it to change its name and logo.
Coca-Cola's Twitter campaign inadvertently retweets Mein Kampf; Tata Global Beverages eyes up green tea; and Bacardi revamps packaging - some of the nuggets of news in this week's 'Beverage Bites' feature.
The sale of caffeinated energy drinks to under 18s and energy shots in general should not be allowed, according to the German branch of consumer protection group Foodwatch.
“The authorisation of these claims would see a major boost for sports men and women”
The European sports nutrition sector says the recent EFSA opinion that backed daily caffeine intakes up to 400 mg per day, will lift the sector – if it makes it into EU law books.
PepsiCo brand Mountain Dew Kickstart tells us its two new flavor lines with higher juice content, coconut water and slightly less caffeine are targeted at a core ‘cross cultural millennial male’ consumer.
Former Coca-Cola executive Sophia Nadur insists the UK market is ready for her low calorie whole leaf RTD tea brand Tg, which she says is markedly different from what she dubs 'tea-flavored sodas'.
The European Food Safety Authority’s (EFSA) safety assessment on caffeine is not necessarily a green light for high caffeine consumption or for long-stalled health claims, according to industry commentators.
400mg of caffeine a day from all sources is not a safety concern, the European Food Safety Authority (EFSA) has said in a long-awaited caffeine risk assessment.
Australian researchers have called for tighter regulation of caffeine after it was found that the addition of the chemical in soft drinks increases their consumption.
Higher consumption of soft drinks correlates with higher prevalence of depressive symptoms, according to a cross-sectional study of the Chinese adult population.
Two new studies have suggested that many children and adolescents consuming energy drinks get too much caffeine, while suggesting the level of sugar and caffeinated drinks can lead to different metabolic effects.
The Center for Science in the Public Interest (CSPI) has sent a petition to federal regulators seeking the ban of pure, powdered caffeine that is packaged and sold as a dietary supplement. Because of the product’s extreme potency, the possibility of accidental...
John Gagliardi let his experience as a college and professional lacrosse player guide his choices when it came to formulating his new energy beverage company. Called Titan Tea, the product line is based on black tea and D-ribose as primary ingredients.
Monster Energy admits that Red Bull’s successful Summer Edition launch with 7-Eleven meant it lost market share in Canada during Q3 2014, due its distribution partner’s ‘conflicting priorities’.
Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as TeaCrine. The ingredient offers benefits over caffeine, the mainstay of energy formulations, the company says.
Zenith International includes cocktail flavors and cognitive enhancement within a list of 13 top trends it says have driven innovation in energy drinks on the basis of post-2012 product launches.
STUDY COULD HELP IDENTIFY WHO SHOULD DRINK MORE OR LESS
A high-profile US meta study suggests people naturally tailor their coffee intake to experience caffeine’s optimal effects, while genetic factors linked to higher consumption likely increase coffee metabolism.
Energy drink consumption improves sports performance by 3%–7%, but also increases insomnia, nervousness and the level of stimulation after a competition, according a study.
The growth of naturally healthy ready-to-drink (RTD) teas is predicted to be even stronger than that of energy drinks, according to figures released by Euromonitor this week.
A high-profile scientist warns that any move by EFSA to recommend lower upper levels of caffeine consumption below 300mg/day could be ‘very harmful’ for the EU coffee industry, ahead of a key publication.
Reducing, enhancing or even eliminating caffeine content in coffee plants will be possible in the near future researchers are saying after completing the genomic map of the coffee plant Coffea canephora.
!['The 400mg [daily] upper limit should also not be understood as a green light for consuming up to five energy drinks a day,' says consumer group BEUC.](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/7/2/9/6/1956927-1-eng-GB/EFSA-caffeine-opinion-is-not-a-green-light.jpg)
