Pepsico

Re-positioning soda and co-locating CPG divisions are just some of big brands' strategies. Pic: Getty/jonnysek

BEVERAGE FORUM 2019

How big soda is taking an ‘honest’ approach to consumer health habits

By Beth Newhart

PepsiCo, Keurig Dr Pepper (KDP) and other major soda brands are still learning to grapple with the health and wellness wave that’s causing consumers to drop their sugary drinks for something ‘better-for-you’. Executives spoke at the 2019 Beverage Forum...

“The most significant area of growth is bottled water. Many consumers now seek it in preference to high sugar carbonates. Pic: ©GettyImages/Kwangmoozaa

Top beverage megabrands struggle against sugar

By Beth Newhart

The top 100 global megabrands have been revealed by Euromonitor, with beverage-forward brands taking four of the top ten. But overall soft drink sales have been stagnant thanks to shifting public opinion on sugar, affecting brand loyalty.

E-commerce will have a place in PepsiCo's future. Pic:getty/ipopba

What will PepsiCo look like in 2025?

By Rachel Arthur

PepsiCo boasts 22 billion-dollar brands, with its portfolio including flagship drinks Pepsi, Gatorade and Tropicana. But what’s next? Having taken over the reins as CEO from Indra Nooyi in October, Ramon Laguarta sets out his strategic vision of what...

Pic:getty/jane55

Highlights of 2018: Cannabis, coffee, craft beer and more

By Rachel Arthur

It's been another busy year in the big world of beverages. From cannabis to coffee and from Coca-Cola to craft beer, we take a look at some of the key moments that have hit the headlines in 2018 - and that will continue to shape the industry as we...

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