Global energy drinks leader, Red Bull, says the recent rejection of taurine-based energy health claims by the European Food Safety Authority (EFSA) won’t have any bearing on its own claim-making.
UK consumers view energy drinks as value for money rather than a luxury, with sales for the products expected to soar over the next five years, according to the latest statistics from Mintel.
Australia’s most populous state, New South Wales (NSW), is considering a ban on high caffeine energy drinks in the Red Bull-led sector, after its Primary Industries minister, Ian McDonald, highlighted products loaded with up to 15 times recommended caffeine...
Manufacturers of energy drinks are less frequently including the ingredient taurine in their new product launches, according to the latest post-market statistics.
Red Bull UK has been ordered to pay a record £271,800 for flouting regulations on the recovery and recycling of packaging waste over a period of eight years.
Beverage makers are clamoring for market share in the nascent one-shot energy drinks market that is delivering uber-healthy premiums and attracting older consumers to the category, according to a US and UK-oriented report.
The US International Trade Commission (USITC) is investigating several companies that may be responsible for importing and distributing energy drinks into the US that breach trademarks and copyright of market leader, Red Bull.
Austria’s health department has confirmed that Red Bull Cola contains traces of cocaine but at levels that do not pose a public health risk but Jordan has joined a major German retailer and banned the drink.
Red Bull Cola has been banned in at least six German states after the newest offering from the world’s leading energy drink maker was found to contain cocaine.
