The Canadian Beverage Association has said it supports the transition of energy drink labeling and nutrition guidelines from Natural Health Products (NHPs) regulations to food labeling regulations, as companies begin reformulating products to comply with...
Interest in cognitive benefits and claims is building in the food industry, with continued work to strengthen the science behind them, according to a leading nutritionist.
Red Bull has declined to comment on a successful UK High Court judgment that saw the judge rule that rival energy drink maker Sun Mark had infringed its trademarks with a beverage named ‘Bullet’.
Flavour systems specialist Sensient Flavors Germany has launched a new line of energy drink compounds for products targeted at ‘mature and health-conscious’ consumers.
The row over the legal line between liquid dietary supplements, conventional beverages and energy drinks hit the headlines again this week with Senator Dick Durbin calling on the Food and Drug Administration (FDA) to enforce its own guidance.
A technological breakthrough that dramatically increases the absorption of ginseng could transform it from a costly and unpleasant-tasting formulation headache into a cost-effective and highly efficacious functional food and beverage ingredient, according...
An LA-based firm on a mission to turn ginseng into next big thing in functional beverages says there is room in the market for a new product that can compete with Red Bull and Monster but pack a greater nutritional punch.
US volumes of energy drinks, ready to drink (RTD) tea and coffee, and sports beverages continued to surge in 2011, while sales of carbonated soft drinks, value-added water and fruit beverages remained lackluster.
The co-owner of Red Bull, Thai business mogul Chaleo Yoovidhya, died of natural causes at the weekend, according to the nation's national news agency MCOT.
The US Food and Drug Administration (FDA) is to investigate the safety of an inhalable caffeine shot called AeroShot, which only hit US shelves last month.
Marketers in Sweden are targeting women with new product launches in the energy drink segment while organic and fair trade versions are also showing growing appeal in that market, claims Euromonitor International.
US firm Joseph Company International is launching the world’s first ‘self-chilling beverage can’ using licensed technology, even tested by NASA, that cuts out the need for refrigeration, and says it has already had interest from two of the world’s largest...
Polish firm Viaguara is suffering from something of an identity crisis after the EU General Court rejected the company’s appeal over trademark registration of the name.
Soft drinks maker Hansen Natural has secured its shareholders’ approval to change its name to Monster Beverage Corporation to better reflect the dominant role the Monster energy drink brand plays in its business.
PepsiCo is fighting claims by a consumer that he found a dead mouse in a Mountain Dew can, with a scientist testifying that there is no way the creature could have passed the bottling process intact.
Simply filling a soft drink bearing a trademarked brand name does not itself violate an EU directive regarding use of that sign, according to the European Court of Justice (CJEU) in a high-profile ruling involving Red Bull.
There is an overriding trend within the world soft drinks market towards an overlap between categories, while economic unrest is expected to consolidate a trend towards cheaper products, according to Leatherhead Food Research.
US functional drinks company Premier Beverage Group says that the market is ready for a new generation of premium energy drinks marketed under a novel ‘captive brands’ strategy.
The American Beverage Association (ABA) has savaged a US government-affiliated report linking energy drinks to a rising number of hospital emergency department (ED) visits in the country, as well as associations with sexual risk, fighting and drug misuse.
Beverage brand owners would be sensible to diversify within energy drinks now or risk missing out on future market share in a sector increasingly crowded with concepts, according to German ingredients firm Doehler.
Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula is needed to boost growth.
Monster Energy maker Hansen Natural Corporation will unveil a novel, non-alcoholic “brewed energy drink” next year called Uber Monster, its boss has revealed.
A new report by a leading US research organisation has criticised leading soft drinks producers such as PepsiCo, Coke and Dr Pepper for aggressively marketing high sugar products to children and teens.
Large beverage players have ‘been a little slow of the mark’ in benefiting from a UK consumer trend towards consuming energy drinks for general rather than sports purpose.
UK consumers slashed spending on fruit juice and health drinks during the recession, but sales are booming again despite growing health concerns, according to research firm Key Note.
Beverage industry innovation is led by hot rather than soft drinks, with the latter significantly more profitable and associated with an increased interest in new product forms, according to Euromonitor.
The firm behind Bazi – an antioxidant-rich energy shot claimed to trump rivals in the nutrition stakes – reckons it could be a $100m brand in four to five years as consumers look for something that will give them more than a caffeine blast.
Sales of energy drinks are booming, but a new report from Rexam also highlights growing concerns about high caffeine soft drink use amongst young people, especially in the developing world.
5-Hour Energy is now selling nine million bottles of its energy shots a week compared with seven million last year, a 28% rise in volume, the firm has revealed.
5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category.
While it might not be able to sustain its early “meteoric” growth rates, the energy shots market still has significant growth potential and can potentially target a far wider audience than energy drinks, market researchers have predicted.
A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive that even Red Bull has thrown in the towel and made a sharp exit.
The US energy drinks sector is continuing to generate ”quite remarkable” growth despite the depressing economic climate and high gas prices, according to the owner of Monster Energy drinks and Worx Energy shots.
Makers of relaxation beverages could face problems in light of the FDA’s draft guidance on the distinction between dietary supplements and beverages, says New York-based food and drug attorney Marc Ullman.
US researchers have singled out children and teenagers with heart abnormalities, attention-deficit hyperactivity disorder (ADHD) or other health or emotional problems as being susceptible to adverse events when consuming energy drinks.
Risk aversion and a failure to learn the marketing lessons from the US have frustrated the market for energy shots in Europe, according to a new report.
Scientists and health professions should not wait for FDA action and should be educating consumers of the dangers of consuming energy drinks, says a new commentary in the Journal of the American Medical Association (JAMA).
Products that deliver physiological benefits quickly such as those benefitting gut health or boosting energy – will be the most important trend for 2011, according to a new report.
Consumers are no longer satisfied with drinks that cause energy to spike and rapidly drop - but manufacturers are looking at new ways to provide consumers with an energy boost, says Beneo's Claudia Meissner.
Despite a massive increase in recent years, new research from Mintel suggests that energy drinks and shots may be struggling to find new customers in the US .
An editorial in the Canadian Medical Association Journal (CMAJ) has called for more regulation and initiative from industry to protect children from the potential health threat posed by energy drinks.
The New Zealand Food Safety Authority (NZFSA) is advising parents that energy drinks and energy shots are not suitable for consumption by children and young teenagers due to caffeine levels.
A review of the energy market in an IFT journal has called for tighter regulation to protect consumers and the industry from irresponsible marketing and ever more extreme drinks.
The British Soft Drinks Association (BSDA) has published a code of practice on energy drinks requiring additional labelling to protect children and other people sensitive to caffeine.
A tube may not be the most obvious packaging option that comes to mind for a drink product but some brands are testing out their potential to grab consumer imagination and even offer practical advantages.
