You say ‘Viagra’, we say ‘Viaguara’: Polish firm impotent after EU court flick off
The court ruled this week that Viaguara could not be registered as a trademark for the firm’s energy and alcoholic drinks, due to similarities with well-known impotence pill Viagra.
Dismissing the company’s appeal over a 2005 ruling, the court ruled that the lexical similarity allowed Viaguara, "to take unfair advantage of the distinctive character or repute of the trademark Viagra".
