Alcohol Regulation

MillerCoors wanted to terminate its brewing partnership with Pabst for 'financial reasons.' Pic:istock

Pabst Blue Ribbon and Schlitz saved by MillerCoors settlement

By Beth Newhart

After months of legal drama and a two-week trial between Pabst Brewing Co. and MillerCoors, the two beer giants settled a lawsuit last week. Pabst had alleged that MillerCoors, who brews and packages most of Pabst’s products, was attempting to put it...

Pic:iStock

opinion

Attacks on Aussie alcohol ads fail to balance the evidence

By Richard Whitehead

A year after it was amended to include restrictions on the placement of alcohol advertising in Australia, the Alcohol Beverages Advertising Code (ABAC) has been attracting growing criticism from researchers who say the changes are unlikely to reduce young...

Raising prices is one of the most effective methods of deterring people from drinking excess alcohol.

World Health Organization launches ‘Safer’ alcohol initiative

By Beth Newhart

The World Health Organization (WHO) is tackling alcohol-related deaths and illnesses through its new program Safer. It outlines five ‘high-impact strategies’ for governments around the world to follow that can reduce the harmful effects of alcohol use.

Alcohol accounts for 4.7% of brick-and-mortar grocery sales in the US - and just 0.7% online. Diageo's Distill Ventures explains why.

Digital natives? ‘Drink brands are behind the times’

By Rachel Arthur

Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...

Does this image feature nostalgic cues - or bright colours that appeal to children?

Nostalgia may seem nice – but alcohol brands should use with care

By Rachel Arthur

An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal to children today, warns the Portman Group.

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