An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal to children today, warns the Portman Group.
SPAR has been told to stop using the description ‘everyday wine’ with one of its products, given that the term could indicate the ‘acceptability of everyday alcohol consumption’.
In Europe, an ‘alcohol-free’ drink is defined as one under 0.5% ABV. In the UK, however, an ‘alcohol-free’ drink must be 0.05% ABV or below. But the UK’s definition could change, with the government currently consulting on new regulations for low alcohol...
Current alcohol advertising regulations in Australia are failing to protect the health and well-being of adolescents, with academics claiming that it is leading to an environment that is ‘not consistent with the responsible marketing spirit’.
Online grocery offers huge potential for the alcohol category as the virtual channel accounts for just 5% of all online alcohol sales (US$1.7bn) currently but will soon explode, according to Rabobank.
The European alcoholic beverage industry has pledged to provide nutritional information and ingredient lists for drinks, responding to an invitation from the European Commission last year to develop a self-regulatory proposal.
Australia’s Northern Territory will become the first jurisdiction in the country to set a minimum price for alcohol, in a move that has been welcomed by health experts but is likely to face a backlash from industry.
An ALDI advert for spirits – featuring a computer-generated talking carrot called Kevin – has been banned by the UK’s advertising watchdog after it ruled it the character would hold ‘strong appeal’ to under 18s.
Canadian R&D company and brewer of alcohol-free beer, Province Brands, has filed a provisional patent for the technology to develop a beer brewed from the cannabis plant.
The Royal Society for Public Health (RSPH) is calling for the introduction of new labeling regulations – such as cigarette-style health warnings, drink drive warnings, and calorie content – on alcoholic drinks in the UK.
