Malaysian beer industry leaders Carlsberg Brewery Malaysia Bhd (Carlsberg) and Heineken Malaysia Bhd (Heineken) have expressed varying opinions about the implementation of the Sales and Service Tax (SST).
The UK’s advertising watchdog has upheld complaints against a series of light-hearted Facebook posts from The Scottish Gin Society, deeming them to be irresponsible. Although the posts were not directly linked to a product, the ASA says the posts should...
Food Standards Australia and New Zealand (FSANZ) is to embark on a year-long review of the rules governing sugar claims in relation to alcoholic drinks, amid ministerial concerns of misleading messaging to consumers.
Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
The US is now the largest wine market in the world, but major retailers are still struggling to succeed in ecommerce channels, lagging behind other categories in grocery.
An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal to children today, warns the Portman Group.
SPAR has been told to stop using the description ‘everyday wine’ with one of its products, given that the term could indicate the ‘acceptability of everyday alcohol consumption’.
In Europe, an ‘alcohol-free’ drink is defined as one under 0.5% ABV. In the UK, however, an ‘alcohol-free’ drink must be 0.05% ABV or below. But the UK’s definition could change, with the government currently consulting on new regulations for low alcohol...
Current alcohol advertising regulations in Australia are failing to protect the health and well-being of adolescents, with academics claiming that it is leading to an environment that is ‘not consistent with the responsible marketing spirit’.
Online grocery offers huge potential for the alcohol category as the virtual channel accounts for just 5% of all online alcohol sales (US$1.7bn) currently but will soon explode, according to Rabobank.
The European alcoholic beverage industry has pledged to provide nutritional information and ingredient lists for drinks, responding to an invitation from the European Commission last year to develop a self-regulatory proposal.
