After years of Coors Light popping up on the social media pages of the Jonas Brothers, MillerCoors has made the relationship official. Limited edition Jonas Brothers Coors Light will launch next month.
The Philippines Senate panel has recommended that a bill to increase taxes on alcohol and other ‘sin’ products under Phase 2 of the controversial TRAIN law be passed, amidst government lauding of the first phase’s success.
Binge drinking has fallen by 18% or more across the Americas, Europe and Africa, according to figures from the International Alliance for Responsible Drinking.
What would happen if alcohol and sugary drinks had to introduce plain packaging? A report from Brand Finance estimates the potential value loss to beverage businesses could reach around $430bn.
Minimum unit pricing appears to have reduced the amount of alcohol purchased by Scottish households by 7.6%, according to a study published in the BMJ this week.
An advert for a Scottish gin brand, which depicted a group drinking gin after reaching a mountain peak, has been banned by the UK’s advertising watchdog.
Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US. But can the trend last and hold up against small label, craft tequilas?
Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.
By Steve Perez, founder and chairman, Global Brands
A new report from the Social Market Foundation for reforming alcohol duty in the UK is welcome. However, Brexit won’t create a realistic opportunity for changing alcohol taxes to encourage more responsible drinking. This requires a change in Government...
Should alcohol cost more in supermarkets? Should duty be determined solely by alcohol strength and not by product type? A UK think tank is exploring how alcohol duty could be reformed to focus taxation where health and social harms from alcohol are the...
The Bardstown Bourbon Company has opened new facilities for locals, tourists and bourbon enthusiasts, featuring tours, cocktail classes, exclusive tastings and private event spaces.
Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.
