Fizzing-Up Carbonates

Pic:getty/martinwahlborg

The emerging global hard seltzer market

By Emily Smith, Content and Editorial Analyst at FMCG Gurus

Awareness of hard seltzers still needs to be built for the category to succeed globally, says Emily Smith of FMCG Gurus in this guest article.

Huzzah is a 'pumped up, full-flavored' seltzer with added probiotics. Pic:MolsonCoors.

Molson Coors launches probiotic seltzer

By Rachel Arthur

Molson Coors is launching non-alcoholic HUZZAH Probiotic Seltzer in the US, promising more innovations in the non-alcoholic category are to follow.

Garage Hard Seltzer launched in Norway in May. Pic:Carlsberg.

Carlsberg trials hard seltzers in Norway and Singapore

By Rachel Arthur

Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.

Cold brew coffee is moving from niche to mainstream. Pic:getty/colfcphoto

What’s trending in RTD coffee innovation?

By Rachel Arthur

Cold brew is making its move into the mainstream; hard coffee hopes to have the same success as hard seltzer; and carbonated coffee wants to fizz up the category. We take a look at innovations that are shaking up RTD coffee.

New product launches: May 2020

What's hitting the shelves? New beverages: May

By Rachel Arthur

Hard seltzers are out in force as the US and UK look forward to summer: while functional coffee and boxed cold brew tea are among the other innovations hitting shelves around the globe.

The low-to-no alcoholic (LNA) beverage trend appears to have caught on in the APAC region, with various major beverage firms launching their own versions.

FNA Deep Dive: Low-to-no alcoholic beverages

Booze-free growth imminent: Low-to-no alcoholic beverages set to boom in APAC

By Pearly Neo and Guan Yu Lim

The low-to-no alcoholic (LNA) beverage industry is growing rapidly in Europe, the United Kingdom and the United States, and as of late this trend appears to have also caught on in the APAC region, with various major beverage firms launching their own...

Bevi cuts 150 million bottles and cans from the workplace

By Beth Newhart

Complimentary workplace snacks and beverages are now a relatively common practice for US employers, but the mounting costs and environmental drawbacks have offices turning more to eco-friendly drink systems like Bevi.

Hard seltzer products made up 20% of all online beer sales through Drizly on Super Bowl Sunday. Pic: Getty/Davizro

Beer and seltzer dominate ads and consumption for Super Bowl LIV

By Beth Newhart

Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.

“We’re doing so much more in DC than we were four years ago. We’re speaking up for common sense labeling regulations, lobbying for legislation to lower excise taxes.

Cider association rebrands and highlights dry offerings

By Beth Newhart

The United States Association of Cider Makers (USACM) was officially renamed to the American Cider Association (ACA) on December 31. It called 2019 ‘a year of resilience’ for cider in the face of flavored malt beverage (FMB) popularity.

The Sans Bar x DRY 2020 National Pop Up Tour kicks off on January 10 in Seattle.

Dry Soda and Sans Bar partner for sober bar pop-up tour across the US

By Beth Newhart

A sober bar from Texas will take its alcohol-free drink partners and signature mocktails on tour to 15 cities across the US this year. It’s joined forces with ‘botanical bubbly’ Dry Soda in a shared mission to help people connect without alcohol.

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