Fizzing-Up Carbonates

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

SodaStream celebrated the deal by promoting a 20% off sale on its website on Monday. Pic: ©GettyImages/champlifezy@gmail.com

PepsiCo buys SodaStream for $3.2bn

By Beth Newhart

PepsiCo announced Monday that it has acquired Israel-based SodaStream International for $144 per share in a deal valued at $3.2 billion.

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