Hard seltzers are out in force as the US and UK look forward to summer: while functional coffee and boxed cold brew tea are among the other innovations hitting shelves around the globe.
PepsiCo saw a strong Q1: but as with any business faces a great deal of uncertainly around COVID-19. It says its strategy is to identify and plan for a ‘new normal’ – and tailor innovation accordingly.
How will the coronavirus pandemic affect consumer and retail trends in the long term? Coca-Cola is predicting three key shifts: a return to known and trusted brands; a huge shift towards ecommerce, and a sleeker and slimmer innovation pipeline.
An ‘Automated Prosecco Machine’ installed in Central London is in breach of PDO legislation, according to MEP Mara Bizzotto, who says the gimmick is causing ‘huge reputational damage to producers’.
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
Molson Coors is stacking its hard seltzer portfolio with the announcement of the Leinenkugel’s Spritzen. It claims to be the first to a new category, beer brewed with fruity seltzer.
The low-to-no alcoholic (LNA) beverage industry is growing rapidly in Europe, the United Kingdom and the United States, and as of late this trend appears to have also caught on in the APAC region, with various major beverage firms launching their own...
Ficks Beverage Co. wants to transform the flavor quality in hard seltzer without malt liquor or flavors. It takes cues from health-forward, non-alcoholic seltzers by using only fruit juice and no chemical additives.
Complimentary workplace snacks and beverages are now a relatively common practice for US employers, but the mounting costs and environmental drawbacks have offices turning more to eco-friendly drink systems like Bevi.
Poppilu – which has added a fresh twist to the lemonade category with the addition of antioxidant-packed aronia berries – is moving into the kids’ beverage aisle with the launch of what it claims is the first lemonade brand for kids in 1,295 Walmart stores...
Beer giants such as AB InBev, Constellation Brands, Molson Coors and Carlsberg are all vying to grab a slice of the seltzer action. How will the entry of Big Beer transform the category in 2020?
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
