Heineken is testing new hard seltzer brand Pure Piraña in New Zealand and Mexico; while exploring the booming US market with Mexican hard seltzer Canijilla.
Coca-Cola has announced several structural changes to streamline its global business including a consolidation of operating units, which will result in reallocation of some employees and resources, as well as a reduction to its workforce.
New RTD vodka soda brand Two Days is debuting its 3% ABV drinks: which are designed to be lower in alcohol than other hard seltzers. The brand is the brainchild of entrepreneurs Elise Marks and Brendan Bennett – who came up with the idea during lockdown...
Sparkling water brand Waterloo – which is just approaching its third anniversary – is getting close to a run rate of $100m as it continues to increase velocity and distribution, say the CEO of the Austin-based brand, which has just been acquired by an...
Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.
The Coca-Cola Company will launch a hard seltzer under its Topo Chico brand later this year; while Coca-Cola With Coffee will make its debut in the US in 2021.
Cold brew is making its move into the mainstream; hard coffee hopes to have the same success as hard seltzer; and carbonated coffee wants to fizz up the category. We take a look at innovations that are shaking up RTD coffee.
Health-Ade – the fastest-growing brand in the $1bn kombucha market – is hoping to capture a slice of the $35bn soda category with the launch of Health-Ade Booch Pop, a sparkling organic beverage made with a base of kombucha and cold pressed juice, unlocking...
