PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.
Butterfly pea flower tea, spicy flavors and the rise of CBD... what will 2019 look like for the beverage category? Imbibe sets out its predictions for the top trends in the beverage category next year.
Coca-Cola Hellenic saw its no and low calorie sparkling beverages grow volumes 25.9% in the latest quarter, compared to 2.1% for full sugar variants, highlighting a shift towards lower calorie beverages.
PepsiCo has increased its presence in the bottled water category – the #1 beverage product in the US by volume – with sparkling water bubly and lifestyle brand Lifewtr. And PepsiCo says its wider beverage portfolio is also 'well positioned to compete...
Nearly nine months since launching its new sparkling water portfolio across its six regional spring water brands, Nestlé Waters North America has roughly doubled its household penetration compared to the same time last year.
Putting new energy into what was once a struggling brand has yielded an energy product that an executive believes could be a game changer in the space.
Spindrift, a sparkling water brand flavored with fruit juice, has achieved some significant milestones including multiple rounds of equity funding ($10m and $20) led by VMG Partners, triple digit sales, and national distribution. But according to the...
Kantar Worldpanel highlights Sprite as a ‘top performer’ in its global rankings of the most chosen consumer brands, on the basis of its worldwide penetration and number of interactions with consumers. So what has Sprite done right in a shaky market for...
Not technically an herbal tea and not a soda, Petal identifies itself as sparkling botanical blend carving out a new space for itself in the world of better-for-you beverages.
Up Mountain Switchel, a six-year-old beverage company started in Vermont is continuing its path of reinvigorating a heritage recipe with its most recent product launch, Original Swizzle, a carbonated switchel drink that uses fresh ginger root, Vermont...
Coca-Cola is driving innovation and experimentation across its business to bring new products to market and expand existing products into new markets. But that doesn’t mean experimentation for the sake of experimentation – products must connect with consumers,...
Infuse Your Life Health Products Inc. has completed a soft launch of its new product, 'Soul: Cardiovascular Sparkling Water', in Western Canada to gauge consumer interest and is now completing final R&D to bring the product to US and Canadian...
