Fizzing-Up Carbonates

Can kombucha carve a place in the alcohol category? Yes, says AB InBev's Kombrewcha

Kombrewcha: ‘Consider us your not-so-guilty-pleasure’

Can kombucha carve out a place in the alcoholic beverage category?

By Rachel Arthur

Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

SodaStream celebrated the deal by promoting a 20% off sale on its website on Monday. Pic: ©GettyImages/champlifezy@gmail.com

PepsiCo buys SodaStream for $3.2bn

By Beth Newhart

PepsiCo announced Monday that it has acquired Israel-based SodaStream International for $144 per share in a deal valued at $3.2 billion.

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