Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.
As adaptogens and mushrooms continue piquing the interest of health conscious and sober-curious consumers, the sparkling, functional mushroom beverage brand expanded its convenience and grocery retail presence so “more people are able to experience the...
The soda aisle is made up of iconic brands with red, blue and green products. But new beverage brands have other ideas, explains Amy Kosnick, CBX Director of Design Strategy, in this guest article.
With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...
To kick start 2023, PepsiCo this week freshened up its beverage line-up, unveiling a new formulation for Pepsi Zero Sugar and releasing STARRY, a lemon lime-flavored soda that is replacing Sierra Mist.
Massachusetts-based startup Superfrau is targeting the emerging functional soda category with a vitamin and mineral packed sparkling beverage made from one core ingredient: upcycled liquid whey from Greek yogurt production.
Spanish brewer Mahou San Miguel and accelerator Eatable Adventures are calling for beverage start ups from around the world to take part in their innovation challenge to ‘discover the drink of the future’.
Coca-Cola Zero Sugar Byte – which ‘brings the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds’ – is launching across global markets.
RTD alcohol has moved on from the cheap sugary versions of the 80s and 90s: and it will be premium versions that drive the fast-growing category forward, according to industry giant Bacardi.
Nitro Pepsi – which uses nitro tech to create a drink which departs from traditional soda in terms of look, taste and drinking experience – will launch in the US next month. “Much like how nitrogen has transformed the beer and coffee categories, we believe...
Coca-Cola Starlight launches in the US this month, with the ‘intergalactic flavor’ the first in a series of launches designed to update and refresh the brand for its Gen Z consumers.
UK’s premium mixer brand Fever-Tree is ramping up its Asia-Pacific expansion with a launch into South Korea this year, and rolling out its low-calorie range into more markets.
Coca-Cola European Partners is investing in Lavit – a US company behind a compact countertop beverage system – as it seeks to reduce packaging waste and carbon footprints.
The functional beverage space is heating up, but there are pockets of opportunity in enhanced sparkling water, says Colin McCabe, who co-founded fast-casual salad chain Chop’t, and is now moving into new territory with Free Rain, a line of beverages infused...
Molson Coors has made an exclusive agreement with The Coca-Cola Company to manufacture, market, and distribute Topo Chico Hard Seltzer in the US: launching in the first half of 2021.
Heineken is testing new hard seltzer brand Pure Piraña in New Zealand and Mexico; while exploring the booming US market with Mexican hard seltzer Canijilla.
Coca-Cola has announced several structural changes to streamline its global business including a consolidation of operating units, which will result in reallocation of some employees and resources, as well as a reduction to its workforce.
New RTD vodka soda brand Two Days is debuting its 3% ABV drinks: which are designed to be lower in alcohol than other hard seltzers. The brand is the brainchild of entrepreneurs Elise Marks and Brendan Bennett – who came up with the idea during lockdown...
Sparkling water brand Waterloo – which is just approaching its third anniversary – is getting close to a run rate of $100m as it continues to increase velocity and distribution, say the CEO of the Austin-based brand, which has just been acquired by an...
Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.
The Coca-Cola Company will launch a hard seltzer under its Topo Chico brand later this year; while Coca-Cola With Coffee will make its debut in the US in 2021.
Cold brew is making its move into the mainstream; hard coffee hopes to have the same success as hard seltzer; and carbonated coffee wants to fizz up the category. We take a look at innovations that are shaking up RTD coffee.
Health-Ade – the fastest-growing brand in the $1bn kombucha market – is hoping to capture a slice of the $35bn soda category with the launch of Health-Ade Booch Pop, a sparkling organic beverage made with a base of kombucha and cold pressed juice, unlocking...
From hibiscus infused CBD waters to botanical alcohol alternatives, we take a look at some of the new products hitting the shelves around the globe this month.
Hard seltzers are out in force as the US and UK look forward to summer: while functional coffee and boxed cold brew tea are among the other innovations hitting shelves around the globe.
PepsiCo saw a strong Q1: but as with any business faces a great deal of uncertainly around COVID-19. It says its strategy is to identify and plan for a ‘new normal’ – and tailor innovation accordingly.
How will the coronavirus pandemic affect consumer and retail trends in the long term? Coca-Cola is predicting three key shifts: a return to known and trusted brands; a huge shift towards ecommerce, and a sleeker and slimmer innovation pipeline.
An ‘Automated Prosecco Machine’ installed in Central London is in breach of PDO legislation, according to MEP Mara Bizzotto, who says the gimmick is causing ‘huge reputational damage to producers’.
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
Molson Coors is stacking its hard seltzer portfolio with the announcement of the Leinenkugel’s Spritzen. It claims to be the first to a new category, beer brewed with fruity seltzer.
The low-to-no alcoholic (LNA) beverage industry is growing rapidly in Europe, the United Kingdom and the United States, and as of late this trend appears to have also caught on in the APAC region, with various major beverage firms launching their own...
Ficks Beverage Co. wants to transform the flavor quality in hard seltzer without malt liquor or flavors. It takes cues from health-forward, non-alcoholic seltzers by using only fruit juice and no chemical additives.
Complimentary workplace snacks and beverages are now a relatively common practice for US employers, but the mounting costs and environmental drawbacks have offices turning more to eco-friendly drink systems like Bevi.
Poppilu – which has added a fresh twist to the lemonade category with the addition of antioxidant-packed aronia berries – is moving into the kids’ beverage aisle with the launch of what it claims is the first lemonade brand for kids in 1,295 Walmart stores...
Beer giants such as AB InBev, Constellation Brands, Molson Coors and Carlsberg are all vying to grab a slice of the seltzer action. How will the entry of Big Beer transform the category in 2020?
Germany, the UK and the US import the most wine in the world; while Italy, France and Spain produce the most. Sparkling wine is also topping trends as a favorite among younger drinkers.
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
