Waterloo Sparkling Water debuted an expanded portfolio at Natural Products Expo West last month, launching Strawberry and Grape flavors. It’s the latest in the increasingly crowded sparkling water category, where brands are seeking to separate themselves...
Hard seltzer brand White Claw is rolling out a new ‘anti-flavor’ this week. Pure is plain with no flavor, designed to serve as a base for other drinks or enjoyed alone as a vodka soda alternative.
Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking...
Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.
Brooklyn Crafted (BC) has built its New York brand with its own spin on ginger ale, drawing on the gutsy flavors from its Chinese roots. It’s now exploring other exotic flavors with a new calamansi citrus drink.
Sparkling botanical blend Petal - a cross between herbal tea, soda and functional water - has reformulated its core line of drinks less than a year after launching in May 2018. The new recipe is sweetened with organic agave, rather than stevia.
Kombrewcha: ‘Consider us your not-so-guilty-pleasure’
Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...
PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.
Butterfly pea flower tea, spicy flavors and the rise of CBD... what will 2019 look like for the beverage category? Imbibe sets out its predictions for the top trends in the beverage category next year.
Coca-Cola Hellenic saw its no and low calorie sparkling beverages grow volumes 25.9% in the latest quarter, compared to 2.1% for full sugar variants, highlighting a shift towards lower calorie beverages.
PepsiCo has increased its presence in the bottled water category – the #1 beverage product in the US by volume – with sparkling water bubly and lifestyle brand Lifewtr. And PepsiCo says its wider beverage portfolio is also 'well positioned to compete...
Nearly nine months since launching its new sparkling water portfolio across its six regional spring water brands, Nestlé Waters North America has roughly doubled its household penetration compared to the same time last year.
Putting new energy into what was once a struggling brand has yielded an energy product that an executive believes could be a game changer in the space.
Spindrift, a sparkling water brand flavored with fruit juice, has achieved some significant milestones including multiple rounds of equity funding ($10m and $20) led by VMG Partners, triple digit sales, and national distribution. But according to the...
Kantar Worldpanel highlights Sprite as a ‘top performer’ in its global rankings of the most chosen consumer brands, on the basis of its worldwide penetration and number of interactions with consumers. So what has Sprite done right in a shaky market for...
Not technically an herbal tea and not a soda, Petal identifies itself as sparkling botanical blend carving out a new space for itself in the world of better-for-you beverages.
Up Mountain Switchel, a six-year-old beverage company started in Vermont is continuing its path of reinvigorating a heritage recipe with its most recent product launch, Original Swizzle, a carbonated switchel drink that uses fresh ginger root, Vermont...
Coca-Cola is driving innovation and experimentation across its business to bring new products to market and expand existing products into new markets. But that doesn’t mean experimentation for the sake of experimentation – products must connect with consumers,...
Infuse Your Life Health Products Inc. has completed a soft launch of its new product, 'Soul: Cardiovascular Sparkling Water', in Western Canada to gauge consumer interest and is now completing final R&D to bring the product to US and Canadian...
Red Bull has launched a line of USDA Organic-certified sodas, Organics by Red Bull, in two US markets – San Diego County, California, and a region of North Carolina – as well online through Amazon.
High Brew Coffee unveiled its sparkling cold brew range at the recent Natural Products Expo West show in Anaheim, California, positioning itself as a better-for-you soda and energy drink alternative.
DRY Soda Co. debuted its Zero Sugar organic soda line at Expo West in Anaheim, California, last week; seeking to respond to unmet consumer needs in the diet soda category.
Australia's Bundaberg Brewed Drinks has entered a distribution partnership with PepsiCo, bringing its craft sodas to more than 400,000 US stores, restaurants, and bars later this month.
A proposed 10% tariff on aluminum and 25% tax on steel in the US would increase costs for many industries, particularly beverage makers who would likely have to pass the increase onto consumers.
Taste and price are no longer the only criteria for beverage launches: brands need to meet consumer demand for health, natural ingredients, responsible sourcing and sustainability. While the baseline for innovation has become more demanding, there is...
Recent changes to California Proposition 65 – also called the Safe Drinking Water and Toxic Enforcement Act – that go into effect in August 2018 will require beverage companies to call out specific chemical names in addition to a warning symbol.
Coca-Cola has launched two fruit-flavored specialty sodas in the US market, Coca-Cola Georgia Peach and Coca-Cola California Raspberry, hoping to capitalize on the growing popularity of craft soda.
Despite flat growth of its carbonated beverage portfolio for Q417, Coca-Cola said it remains committed to improving the performance of its core soda brands, particularly Diet Coke and Coke Zero Sugar.
PepsiCo’s CEO says 2018 will be a year of 'robust marketing in innovation' for its legacy and new, innovative beverage brands after organic sales of the company’s North American Beverages segment - its largest division - slipped by 3% in Q4...
Private equity firm Castanea Partners has made a minority investment in Portland, Oregon-based Brew Dr. Kombucha’s parent company Townshend Group (TTG), with an eye on expanding the organic kombucha brand’s US reach and consumer awareness.
Nestlé Waters North America aims to drive 'significant growth' in the sparkling water category by introducing more carbonated offerings of its regional spring water brands next month in updated packaging and new flavors.
What are the key beverage trends - and companies - to watch in 2018?
One of the most exciting players in the fast-growing meal replacement space, Soylent built its business – and a highly engaged community – online, first on its own website, and later on Amazon, but has recently ventured into the bricks and mortar space...
PureCircle has partnered with tobacco farmers in North Carolina (US) to commercially grow its StarLeaf stevia for the next planting season, to meet growing demand for food and beverage launches using the plant-based sweetener.
The majority of millennials (72%) seek experiences over material objects: motivating beverage brands like Perrier to test out-of-home, multi-sensory marketing to effectively target a mobile generation of consumers, says CEO of Kinetic Worldwide North...
Sparkling water brand SodaStream has introduced Fruit Drops - a range of bottled flavor essences - in US brick & mortar retailers, as the company aims to make sparkling water part of consumers' daily routines.
The Cook County Finance Committee is set to vote on the repeal of the Sweetened Beverage Tax, that would eliminate the penny-per-ounce tax on Dec. 1, 2017.
Consumer desire for more sophisticated and experimental flavors driven by their attention to wellbeing has started to outweigh the importance of alcohol content in beverages, especially in the cocktail and cider categories, Bell Flavors & Fragrances...
Adult soft drinks are gaining in popularity: but what flavors appeal to this audience? From the beer cues of brewed soda to the sour tang of vinegar, natural ingredient company Döhler explores the tastes that are appealing to today’s consumers.
WILD Flavors & Specialty Ingredients (WFSI) has expanded its portfolio of sweetening solutions to offer sweeteners that when combined with certain flavors and texturants ingredients can deliver a similar mouthfeel to full-sugar beverages, the company...
Despite declining soda consumption and sugar sweetened beverage taxes going into effect across the US, Coca-Cola saw its soda revenue rise 4% in 2016 thanks to smaller packaging.
Wild Tonic Jun Kombucha’s 5.6% ABV line is expanding its distribution and flavor offerings aiming to take the alcoholic fermented beverage nationwide in the US by mid-2018, the company said.
Tickle Water, a flavored sparkling water brands for kids, has expanded its distribution to wine and spirits stores to capture an adult audience after the company noticed an organic evolution of the brand’s adoption by millennials.
Coca-Cola is calling on the public via the crowdsourcing platform HeroX to develop a natural, low-to-no-calorie sweetener, but the compound must not contain, or be derived from, stevia or monk fruit.
