Complimentary workplace snacks and beverages are now a relatively common practice for US employers, but the mounting costs and environmental drawbacks have offices turning more to eco-friendly drink systems like Bevi.
Poppilu – which has added a fresh twist to the lemonade category with the addition of antioxidant-packed aronia berries – is moving into the kids’ beverage aisle with the launch of what it claims is the first lemonade brand for kids in 1,295 Walmart stores...
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
Nitro-infusion is commonly associated with the cold brew coffee category: but Enhanced Beverage Solutions (EBS) sees potential for the trend to thrive in other categories such as tea, wine and cocktails.
Following the summer of hard seltzers in 2019, White Claw’s popularity is expanding in 2020. It announced plans for a new facility to keep up with demand for the drink, and the brand will sponsor one of the biggest American festivals of the year.
The United States Association of Cider Makers (USACM) was officially renamed to the American Cider Association (ACA) on December 31. It called 2019 ‘a year of resilience’ for cider in the face of flavored malt beverage (FMB) popularity.
A sober bar from Texas will take its alcohol-free drink partners and signature mocktails on tour to 15 cities across the US this year. It’s joined forces with ‘botanical bubbly’ Dry Soda in a shared mission to help people connect without alcohol.
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.