Fizzing-Up Carbonates

By January 2019 more than 100 million Waterloo cans were sold in the US, since launching in August 2017.

Waterloo launches new flavors, leverages ‘classic’ packaging

By Beth Newhart

Waterloo Sparkling Water debuted an expanded portfolio at Natural Products Expo West last month, launching Strawberry and Grape flavors. It’s the latest in the increasingly crowded sparkling water category, where brands are seeking to separate themselves...

The climate was ripe for Bar None at Coca-Cola thanks to alcohol consumption patterns driven by health-engaged consumers.

Setting the bar: Coca-Cola invests in mocktails with internal RTD line

By Beth Newhart

Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking...

Stella calls its latest launch “a twist on the classic white wine spritzer.”

Spritzer is Stella’s first US innovation since 2013

By Beth Newhart

Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.

Can kombucha carve a place in the alcohol category? Yes, says AB InBev's Kombrewcha

Kombrewcha: ‘Consider us your not-so-guilty-pleasure’

Can kombucha carve out a place in the alcoholic beverage category?

By Rachel Arthur

Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

SodaStream celebrated the deal by promoting a 20% off sale on its website on Monday. Pic: ©GettyImages/champlifezy@gmail.com

PepsiCo buys SodaStream for $3.2bn

By Beth Newhart

PepsiCo announced Monday that it has acquired Israel-based SodaStream International for $144 per share in a deal valued at $3.2 billion.

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