Kantar Worldpanel highlights Sprite as a ‘top performer’ in its global rankings of the most chosen consumer brands, on the basis of its worldwide penetration and number of interactions with consumers. So what has Sprite done right in a shaky market for...
Not technically an herbal tea and not a soda, Petal identifies itself as sparkling botanical blend carving out a new space for itself in the world of better-for-you beverages.
Up Mountain Switchel, a six-year-old beverage company started in Vermont is continuing its path of reinvigorating a heritage recipe with its most recent product launch, Original Swizzle, a carbonated switchel drink that uses fresh ginger root, Vermont...
Coca-Cola is driving innovation and experimentation across its business to bring new products to market and expand existing products into new markets. But that doesn’t mean experimentation for the sake of experimentation – products must connect with consumers,...
Infuse Your Life Health Products Inc. has completed a soft launch of its new product, 'Soul: Cardiovascular Sparkling Water', in Western Canada to gauge consumer interest and is now completing final R&D to bring the product to US and Canadian...
Red Bull has launched a line of USDA Organic-certified sodas, Organics by Red Bull, in two US markets – San Diego County, California, and a region of North Carolina – as well online through Amazon.
High Brew Coffee unveiled its sparkling cold brew range at the recent Natural Products Expo West show in Anaheim, California, positioning itself as a better-for-you soda and energy drink alternative.
DRY Soda Co. debuted its Zero Sugar organic soda line at Expo West in Anaheim, California, last week; seeking to respond to unmet consumer needs in the diet soda category.
Australia's Bundaberg Brewed Drinks has entered a distribution partnership with PepsiCo, bringing its craft sodas to more than 400,000 US stores, restaurants, and bars later this month.
A proposed 10% tariff on aluminum and 25% tax on steel in the US would increase costs for many industries, particularly beverage makers who would likely have to pass the increase onto consumers.
Taste and price are no longer the only criteria for beverage launches: brands need to meet consumer demand for health, natural ingredients, responsible sourcing and sustainability. While the baseline for innovation has become more demanding, there is...
Recent changes to California Proposition 65 – also called the Safe Drinking Water and Toxic Enforcement Act – that go into effect in August 2018 will require beverage companies to call out specific chemical names in addition to a warning symbol.
