Coca-Cola European Partners (CCEP) has today launched a new advertising campaign for Coca-Cola Zero Sugar, emphasizing the similarities in taste with the flagship Coca-Cola Classic brand.
A team of Chicago-based t-shirt printers and part-time “soda enthusiasts” collaborated to make non-alcoholic Hop Pop, a hops-flavored soda that can function as a standalone craft beverage or as a cocktail mixer.
Nitro coffee – a craze that’s attracting consumers in US coffee shops – has the potential to grow in popularity as an at-home experience, thanks to the technology available in cans, according to the Ardagh Group.
An amendment to the EU food additives regulation has removed the requirement for stevia blends to contain at least 75% stevioside or reb A, giving food and beverage manufacturers scope to formulate better tasting stevia-sweetened products.
Talking Rain Beverage Company is rolling out its Sparkling Ice brand in Mexico, continuing international expansion after the recent launch in the UK and Ireland.
Diageo has entered the hard soda category in the US with the launch of two new products in partnership with Philadelphia-based Quaker City Malting Co., hopping on the booming hard soda trend.
The passion people used to have for diet soda seems to have gone flat, but consumers are bubbling with interest in regular soft drink brands; according to a new analysis of consumer conversations by Engagement Labs.
Young children are almost three times as likely to consume fizzy drinks if their parents frequently do, according to research carried out by the UK-based Natural Hydration Council.
Beverages dominated the top ten list of the brands consumers are talking the most about via social media, according to NetBase Social Media Industry Report for 2016.
