One week to go! Join us at the Beverage Innovation Summit on February 4

By Elaine Watson

- Last updated on GMT

The Beverage Innovation Summit Suja KeVita Coca-Cola

Related tags Entrepreneurship

Will Pepsi True & Coca-Cola Life revitalize the cola market, or are today’s more demanding and sophisticated consumers looking for more than refreshment and ‘no-artificial’ claims from their beverage calories these days?

Find out at our online Beverage Innovation Summit​ on February 4, where you can hear what 7-Eleven's senior Director, Merchandising, Tom Burkemper thinks about what's hot and what's not in the beverage aisle, and which categories have picked up the slack as unit sales of carbonates have dropped off.

You will also hear speakers​ from Fairlife, Honest Tea, Mamma Chia, KonaRed, Jin+Ja, Reed’s, Vertical Water, KeVita, and Bolthouse Farms talk about what they’re doing differently, and what trends they think have staying power, at the free-to attend online event organized by FoodNavigator-USA and BeverageDaily, which kicks off at 11.30am eastern time, and culminates in a 60-minute CEO panel debate starting at 4pm.

We've also invited market researchers, innovation experts, and social media gurus to give you an insight into which categories are growing and why; how to use facebook, twitter and other platforms to build your brand; what customization means for cold beverages (will Keurig Cold be a hit?); and what retailers are really looking for. REGISTER HERE!

EVENT BREAKDOWN (timings are all in eastern time):

11.30am-12.10pm EST: KEYNOTE: Steve Jones, CEO, Fairlife LLC (Core Power/Coca-Cola)

Steve-Jones-100X100-Colors

The Coca-Cola Company invested in Chicago-based co-operative Fairlife LLC in December 2012, and since then the company’s star has only risen further. Here, CEO Steve Jones introduces the company and its mission, looking at trends in dairy and the ‘protein opportunity’.

He will first talk about the Core Power Brand, reviewing its progress in the market to date, before discussing Fairlife milk and how the company feels this addresses consumers’ wants and needs, as well as potential future opportunities .

1.00-1.40pm EST: TREND-WATCHING: What’s hot, what’s not, what’s next?

Keurig mothers day

What are the fastest-growing beverage categories and which consumer trends are successful firms tapping into?  How will new formats such as Keurig Cold change the landscape? Hear from a market researcher, innovation expert, beverage CEO and a leading retailer.

  • Reuben Canada, founder & CEO, Canada Enterprises (Jin+Ja).
  • Craig McCarthy, director of strategy, Altitude.
  • Jonas Feliciano, senior beverages analyst, Euromonitor International.
  • Tom Burkemper, senior director, merchandising, 7-Eleven.  

2.30-3.10pm EST: SOCIAL LISTENING: Big Data and Big Beverage

social media cropped

Big data and integrated digital marketing have forever changed the way companies interact with consumers. Learn about the potential concerns of personalized consumer ​targeting through big data as well as some best practices for using digital media to communicate with consumers.    

  • Pamela Naumes, senior director of brand engagement at Bolthouse Farms.
  •  Jeffrey Chester, executive director, The Center for Digital Democracy.​ 

4-5pm EST: ENTREPRENEURS TO WATCH! 

Chris Reed cropped

We’ve gathered together some of the best and brightest CEOs to talk about what they’re doing differently. Our expert panel spans maple water, sparkling probiotic beverages, kombucha, chia beverages, ready-to-drink tea, coffee fruit beverages, craft soda and ginger brews...

 

  • Seth Goldman, Co-founder & TeaEO, Honest Tea.
  • Janie Hoffman, founder & CEO, Mamma Chia.
  • Shaun Roberts, founder & CEO, KonaRed (pictured, left).
  • Chris Reed, founder & CEO, Reed’s (pictured).
  • Valentina Cugnasca, cofounder & CEO, Vertical Water.
  • Bill Moses, co-founder & CEO, KeVita. 

REGISTER HERE​ for the event, which is sponsored by Ingredion​, DuPont Nutrition & HealthGlanbia​, AIDP​ and Virun NutraBiosciences​, and supported by Hilmar Ingredients​, Cargill (ViaTech)​, and Cognizin​.

If you can't make February 4, you can watch all of the sessions later on demand at a time that suits you, but you still need to register​ ​as an attendee. 

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