When pushing a new product into the already-crowded beverage market, there’s a lot of work that needs to be done. SodaStream’s US President John Sheppard said the company’s biggest challenge is to be seen as more than just a kitschy gift item.
Exclusive interview with FAO’s director for nutrition
After years of battling undernutrition, Africa is now facing an emerging threat of obesity and the two must be considered simultaneously, according to the director of nutrition at the UN’s Food and Agriculture Organisation (FAO).
Low energy sweeteners commonly used in diet sodas may help with weight loss, says a University of Bristol study, adding that confusion among consumers between sweeteners and sugar needs to be addressed.
While the new aspartame-free version of Diet Pepsi has been on sale since August, it’s “way too early” to provide an update on how it’s doing, PepsiCo CEO Indra Nooyi told analysts during the Q3 earnings call today.
The Sparkling ICE brand notched up sales of more than $500m in 2014, is on course to top $600m in 2015, and has a fighting chance of reaching its well-publicized target of $1bn in 2018, assuming it can secure the shelf space it deserves, says Kevin Klock,...
While shares in Keurig Green Mountain fell sharply after bosses unveiled the $299-$369 price tag for the new Keurig Kold machine (99c-$1.29 per pod), CEO Brian Kelley said purchase intent scores were high as consumers understood the value proposition.
VitaminFIZZ – a new zero-calorie enhanced sparkling water backed by former Red Bull executives and other beverage industry veterans – is now available in 1,400+ stores in the US nine months after launch, and is about to enter the UK market.