Despite the market stranglehold of Coca-Cola and PepsiCo on the Middle East and Africa, smaller carbonates firms could still exploit a trend towards rising consumption amongst youthful populations in these regions.
Stevia suppliers have been partnering with sugar companies with the aim of blending the two sweeteners for more sucrose-like taste and lower calories – but the success of hybrid sweeteners relies on consumer acceptance.
The notion of the traditional soft drink as a carbonated, high-calorie fizzy drink may have had its day in the US, according to new research suggesting consumers are flocking en masse to seemingly lighter options.
Bottled water, new age beverages and energy drinks are driving
growth in the global soft drinks market, but carbonates are losing
their appeal, according to a new report from market analysts
Coca Cola and Pepsi are to consider launching a 'mid-calorie' drink
that will sit in between their diet cola ranges and original drinks
section. The 'mid-calorie' drink is thought to be targeting those
Soft drink giant Coca-Cola, facing a stiff challenge from archrival
PepsiCo in the crucial North American market, on Monday unveiled a
new vanilla-flavoured version of its flagship Coke brand, reports