What's hitting the shelves? New beverage launches: August

By Rachel Arthur

- Last updated on GMT

New beverage launches: August 2020

Related tags Npd Innovation

From prebiotic soda to craft liqueurs, we take a look at some of the new products hitting the shelves around the globe.

Prebiotic soda


Poppi, the US ‘better-for-you prebiotic soda’ – is launching a new watermelon flavor.

This refreshing new soda is the perfect way to beat the heat this summer - whether you're relaxing by the pool or just looking for a new healthy sip," ​says the brand.

“The brand made famous during its run on Shark Tank makes it fun and easy (and tasty) to boost your immunity by giving you a full serving of gut-friendly prebiotics to help with digestion, immunity, skin clarity, blood sugar, pH balance, and more. Poppi is low-sugar (5g), low-calorie (20 cal), and available on Amazon Prime.”

Silly Juice

Silly Juice is announcing the online debut of six flavors in their ‘fun-filled juices for the whole family’.

silly juice

Made with real juice and without high fructose corn syrup, the six original flavors are:

  • Cool Blue Freeze (blueberry, apple and lemon)
  • Orange Cream (a creamsicle flavor)
  • Pink Strawberry Swirl (strawberry, apple and cherry)
  • Red Apple Cherry Blossom (apples and cherries)
  • Watermelon Fruit Punch (watermelon, apple, lemon, cherry and pineapple)
  • White Grape Burst (white grape)

“At a time when everyone needs a little happiness, we developed and launched Silly Juice with the mission of encouraging families to take a break in their days to play, enjoy, laugh and get silly,”​ said Keith Davis, CEO and Co-Founder of Silly Juice.

“Everything from our playful packaging to our carefully crafted flavor profiles breathes new life into the juice category, and demonstrates our dedication to sparking ‘silly’ moments with every sip.”

The drinks are also non-GMO, gluten-free, low in sodium and contain no added colors. Silly Juice retails 12-packs of all flavor varieties online for $15.95.

Strawberry and Black Pepper Gin

Whitley Neill Strawberry  Black Pepper Gin (002)

UK premium gin brand Whitley Neill is launching two limited edition flavors: Brazilian Lime and Strawberry & Black Pepper.

The two new launches fuse the latest flavor trends within the flavored gin category – citrus and strawberry, according to Nielsen data – with creator Johnny Neill’s own experiences.

“With citrus flavoured gins seeing strong growth - and more and more consumers seeking out citrus based cocktails - the Brazilian Lime Gin was created to tap into this trend, while also taking inspiration from Johnny’s travelling experiences in South America,” ​says the brand.

It zings with zesty, freshly peeled limes balanced by an herbaceous punch of freshly picked juniper – finished with earthy sweet undertones of liquorice. Perfect for Caipirinhas, Gimlets or even simply with tonic and a wedge of lime.

“Strawberry & Black Pepper takes its inspiration from a bit closer to home, from when Johnny and his family grew strawberries in their kitchen garden in Devon. It boasts an indulgent, bold and fruity scent of freshly picked Devon strawberries with a subtle crack of black peppercorns – finished with a sumptuous, summery strawberry jam kick. Delicious in a cocktail, or with light tonic, chopped strawberries and basil leaves to garnish.”

The limited edition flavors are available in 70 cl bottle formats, 43% ABV with an RRP of £26.

Stambecco Maraschino Amaro

stambecco maraschino Amaro

Fine wine and spirits company, Biggar and Leith, has launched a new brand called Stambecco Maraschino Amaro. The craft distilled liqueur is available internationally.

Stambecco Amaro hails from the Vergnano family distillery, Torino Distillati in Pidemonte, North-Eastern Italy, and is made with natural ingredients. The herbal liqueur is created by infusing herbs and spices including sweet and bitter oranges, coriander seeds, marjoram, oregano, wormwood (artemisia blend), cinnamon, cloves and nutmeg with the addition of maraschino cherries.  At 35% ABV, Stambecco is ‘smooth, fruity and rounded’.

Stambecco Amaro takes its name from the Italian word for the Ibex long horned mountain goat which roams the Italian Alps near the distillery. The spirit is available from mid-August from Amazon and Proof Drinks with a RRP of £25 for a 70cl bottle.

Smirnoff Ice Zero Sugar

smirnoff ice zero sugar

Smirnoff has launched Smirnoff Ice Zero Sugar in the US: a zero sugar, 4.5% ABV ready-to-drink option with ‘a balance of citrus and sweet’.

“This new kid on the block has the same crisp, delicious flavor of the iconic Smirnoff Ice Original with less than 100 calories and no sugar," ​says the Diageo brand.

"Smirnoff Ice Zero Sugar is best enjoyed chilled. You can find Smirnoff Ice Zero Sugar in stores nationwide for the same SRP as Smirnoff Ice Original, $8.99 per 6 pack.”

The beverage is packaged in an 11.2 fl oz bottle, and is is available nationwide in the US where Smirnoff is sold. The new product is the latest addition to Smirnoff’s Zero Sugar portfolio: which also includes Smirnoff Zero Sugar Infusions and Smirnoff Seltzer.

Bacardi Real Rum Cocktails

bacardi real rum cocktails

With ready to drink (RTD) offerings like spiked seltzer taking the beverage industry by storm, Bacardi is rolling out its Bacardi Real Rum Cocktails.

“Made with natural flavors, high-quality real ingredients and crafted with Bacardi rum, the new collection of ready-to-drink cocktails in-a-can boast refreshing, fun and full flavor using the award-winning spirit as a base – unlike other hard seltzers on the market which are primarily malt-based,” ​says the brand.

“For anyone who may not be an at-home budding bartender, the Real Rum Cocktails combine convenience and quality.”

Bacardi Real Rum Cocktails are available in three flavors: Lime & Soda, Limon & Lemonade and Rum Punch, made with a base of Bacardi white rum.

With an ABV  of 5.9%, the drinks are available for purchase in the US in four packs of slim 355mL cans for a suggested retail price of $12.99 via Drizly, Minibar and Instacart.

arizona pineapple 2

AriZona's fruit juice cocktail pineapple flavor

AriZona Beverages has launched a new flavor for its fruit juice cocktail line: pineapple.

AriZona Pineapple is the sixth addition to the line, which includes Fruit Punch, Mucho Mango and Watermelon.

The new flavor comes in 20 oz Tall Boy bottles, for $1 to $1.49, as well as in 24 packs and available at select bodegas, delis and grocery stores across the US.

 “An essential summer sip, AriZona Pineapple embodies flavors of the tropics and is the perfect complement to quench your thirst on a hot August day,” ​says the brand. 

“Enjoy it alone or mixed into your Piña Colada recipe as the secret ingredient to a refreshing island cocktail.”

Plant + Water

buxton plant water

Nestlé’s UK bottled water brand Buxton has launched a new functional Plant + Water range.

The line features three fruit and herb flavoured waters: Lime, Lemon & Sage, Blood Orange & Rosemary, and Pomegranate & Basil.

The drinks are infused with magnesium, which is billed as helping reduce fatigue and tiredness, as well as plant polyphenols – botanical compounds found in green coffee beans.

The Plant + Water range is rolling out exclusively into 689 Boots stores, in bottles made from 51% recycled PET (rsp: £1.79/500ml).

Zero sugar oat creamer

nutpods in combidome - rgb

Nutpods has introduced a new product line: zero sugar oat creamer.

The two varieties in the line are Original and Cinnamon Swirl. The creamers are packaged in combidone, a recyclable / FTC-certified carton bottle from SIG.

Madeline Haydon, Nutpods founder and CEO, said: “We knew that oat as a base ingredient would be a great complement to our nut-based creamers, with its neutral taste and incredible frothability. It has grown even faster than we anticipated. While retailers have slowed resets due to COVID-19, they are still excited about the growth and potential of oat creamers.”

Gin alternative

Loca-Lab, creator of juniper distilled spirit Minus 33, has expanded the portfolio with two new variants – Passionfruit & Mango and Rose & Peony.

Loca-Lab launched the Minus 33 brand in 2015, creating a gin alternative with 46 calories per serve and an ABV of 33%.

minus 33

“As with the original, both new variants have been carefully crafted using only natural ingredients, with no added sugar and no artificial additives,”​ says the brand. “Rose & Peony is a delicate infusion of Minus 33’s distilled spirit with rose petals, hints of peony and hibiscus flower, boasting an organic colour, and pairing beautifully with lemonade or tonic and a slice of lemon. Whilst Mango & Passionfruit is a crisp, naturally sweet, sun-kissed twist on Minus 33 using tropical fruit  - perfect paired with a tonic and slice of mango.”

 “Over the past few years it’s been clear that the craze for flavoured gins isn’t likely to slow down any time soon. However, consumers are increasingly aware of the high levels of sugar and calories that their favourite flavoured gins may contain, with two thirds stating that they would choose a sugar free flavoured gin over one which contains sugar.

"Our Minus 33 concept taps perfectly into this demand, so we’ve expanded our range with two fruity new flavours, which are ideal for those looking to enjoy their favourite tipple guilt-free this summer”.  

The Juniper Berries, Rose & Peony and Passionfruit & Mango variants are available in 70cl bottle in the UK.  

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