PepsiCo expands SodaStream into away-from-home channels
The SodaStream brand – which allows consumers to use the SodaStream system to create their own personalized sparkling beverages at home – is expanding into professional environments such as workplaces, colleges and airports in the US.
PepsiCo acquired SodaStream in 2018: championing the brand’s customizable options and its commitment to reduce plastic waste as it does not need to package the finished product in plastic bottles.
SodaStream app saves customized drink combinations on-the-go
PepsiCo says the new SodaStream Professional Hydration Platform has enjoyed a successful pilot with key consumers and will now roll out the system this fall.
“The mobile-enabled platform will allow people to personalize and digitally track their water-forward beverage intake while cutting back on plastic bottles," explains the beverage and snack giant.
“With the new platform ecosystem, users can choose from various unsweetened flavors, carbonation levels and temperatures to create the perfect drink. The personalization options don't end there – consumers also can record their favorite drink combinations, set hydration goals and track how many plastic bottles they've saved to date, all through the accompanying SodaStream Connect mobile app.
“By delivering on these key trends, PepsiCo is ensuring beverage experiences evolve to meet changing consumer preferences.”
SodaStream Professional was developed ‘with the modern consumer in mind’, says PepsiCo.
“The intuitive user experience and physical look and feel integrates into users' daily routine, making it easy and exciting to hydrate. With a sophisticated and inviting design inspired by contemporary furniture, the platform re-imagines hydration equipment to blend into and enhance the physical environment around it."
SodaStream is one of the key components of PepsiCo's ‘Beyond the Bottle’ initiative: which focuses on reducing, reusing, recycling and reinventing plastic packaging.
By growing the SodaStream business, PepsiCo estimates that 67 billion single-use plastic bottles can be avoided through 2025.
Across the wider beverage business, PepsiCo has set goals to reduce virgin plastic use by 25% by 2025. It has also transitioned its bubly sparkling water brand across to aluminum cans and will move its LIFEWTR bottle packaging to 100% rPET in the US by the end of 2020.