PepsiCo’s new SodaStream Professional platform will expand into functional beverages and new markets as part of PepsiCo’s company-wide pep+ program: a ‘strategic end-to-end transformation with sustainability at the center’.
Three high-profile acquisitions put the spotlight on how PepsiCo is shaping its beverage portfolio for the future: tapping into a new consumption model with SodaStream; eying up the opportunity for protein and sport with CytoSport, and building its presence...
PepsiCo’s SodaStream and bubly brands will collaborate to launch bubly drops: ‘bringing bubly’s bright flavors to the SodaStream platform and enabling consumers to create their beverages at home’.
Sustainability had moved to the forefront of consumers’ minds in recent years – but has the coronavirus pandemic changed all that? Beverage brands innocent and SodaStream have faith that the progress of previous years has not been in vain.
It’s the key question for any company: What do consumers want? While health and wellness is an obvious trend, consumer demands are broader and more complex than that, according to PepsiCo’s CEO.
The Spärkel appliance joins the at-home soda market this week: offering a beverage system for custom carbonation that eliminates the need for CO2 tanks.
PepsiCo is launching a new hydration platform: eyeing up rising demand for customizable, healthier options while developing ways to deliver beverages without single-use plastic bottles.
PepsiCo has completed its acquisition of SodaStream International: highlighting how the latter can help progress a shared goal of reducing plastic waste.
'By making this acquisition, PepsiCo is making a very strong statement about reduction of plastic'
In August PepsiCo announced it will acquire SodaStream, and since then SodaStream has continued to grow. And while the acquisition may make a 'strong statement' about plastic reduction, SodaStream says this isn't just about two companies:...
PepsiCo has increased its presence in the bottled water category – the #1 beverage product in the US by volume – with sparkling water bubly and lifestyle brand Lifewtr. And PepsiCo says its wider beverage portfolio is also 'well positioned to compete...
The Asia Pacific market currently accounts for 15.25% global sparkling water market, and Technavio projects it will grow at a CAGR of 3.67% through 2020, the fastest rate compared to any other geographical region.
When pushing a new product into the already-crowded beverage market, there’s a lot of work that needs to be done. SodaStream’s US President John Sheppard said the company’s biggest challenge is to be seen as more than just a kitschy gift item.
SodaStream suggests that UK advertising compliance body Clearcast was more worried about the sensitivities of the world’s soft drinks giants than the environment in pulling its multi-million dollar advert from TV broadcast at the last minute on November...
