The partnership between two of PepsiCo’s hottest beverage brands – SodaStream was acquired by PepsiCo in 2018 for $3.2bn while bubly is its home-grown sparkling water brand launched in 2018 – seeks to tap into a growing market for unsweetened flavored sparkling water.
The two brands also share the same brand values ‘rooted in playfulness and social good’, says PepsiCo.
The new bubly drops will allow consumers to create bubly drinks at home via the SodaStream system. The drops contain no calories or sweeteners and will launch in six existing bubly flavors: grapefruitbubly, blackberrybubly, limebubly, strawberrybubly, mangobubly, and cherrybubly.
bubly drops will launch in January 2021, with an early release in November as part of a limited edition SodaStream Sparkling Water Maker Kit available at SodaStream.com and select online retailers.