Energy & Sports

The sugar tax is not just about number crunching: how will it affect R&D, consumer behaviour, and wider F&B categories? Pic:Getty/Alexlmx

UK sugar tax: The experts weigh in

By Rachel Arthur

The UK’s Soft Drinks Industry levy comes into effect today. Does this signify a sea change in our approach to sugar? Should we expect to see the tax extend to other products? What will the response from consumers be? From R&D consultants to nutritionists,...

Ireland sugar tax pushed back to May

Ireland's sugar tax pushed back to May

By Rachel Arthur

The introduction of Ireland’s sugar tax has been pushed back to May 1 to ensure the levy does not infringe EU state aid law.

South Africa introduces sugar tax

South Africa introduces sugar tax

By Rachel Arthur

South Africa’s Sugary Beverages Levy has come into effect this week, and is expected to raise the price of sugary soft drinks.

The simply cola flavor in the Organics by Red Bull line was first developed when the company launched in the 1987.

Red Bull gets into soda category with organic line launch

By Mary Ellen Shoup

Red Bull has launched a line of USDA Organic-certified sodas, Organics by Red Bull, in two US markets – San Diego County, California, and a region of North Carolina – as well online through Amazon.

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