Coca-Cola is driving innovation and experimentation across its business to bring new products to market and expand existing products into new markets. But that doesn’t mean experimentation for the sake of experimentation – products must connect with consumers,...
Cellucor, a brand under NutraBolt, is poised to take advantage of the steady rebound the conventional energy drink category is seeing with the recent launch of C4 On The Go Carbonated beverages positioned as a healthier alternative.
Functional beverages have come a long way since consumers first got a taste of drinks that delivered more than taste and refreshment, LA Libations founder and CEO Danny Stepper said at The Beverage Forum in Chicago this week.
Since closing a $1.1m seed series fundraising round led by Rocana Venture Partners, Après seems to be well on its way to addressing what its founders felt was a clear gap in the market of protein nutrition: the boutique fitness-frequenting woman.
Consumer demand for natural, plant-based ingredients combined with their desire to cut back on sugar without sacrificing taste is creating a perfect storm for stevia sales to grow exponentially, according to the International Stevia Council.
The UK’s Soft Drinks Industry levy comes into effect today. Does this signify a sea change in our approach to sugar? Should we expect to see the tax extend to other products? What will the response from consumers be? From R&D consultants to nutritionists,...
A.G. Barr has reduced the sugar content of some of its drinks by as much as 70%, as well as developing an unprecedented number of new recipes, as it prepares for the introduction of the UK sugar tax next month.