Known in ancient cultures as the 'tree of life,' moringa has grown into the western food and beverage industries, following the pattern of others like matcha. More competitors are now entering the market, and infiltrating the mainstream tea...
On its 50th anniversary in business, Bartek Ingredients debuted a brand relaunch at the 2019 Institute of Food Technologists show (IFT) in New Orleans. The Canada-based company manufactures malic and fumaric acid for use in beverages and confectionery.
Cargill thinks the future ‘looks bright’ for stevia in beverages thanks to fermentation that extracts the smaller, sweeter compounds in the leaf. It’s been one year since Cargill launched its zero-calorie EverSweet ingredient with the technology.
Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.
What’s the typical profile of an energy drink consumer in the US, and how much are they drinking? Researchers from the Harvard T.H. Chan School of Public Health analyzed data from a national health survey to get some answers.
Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.