Energy & Sports

There are still around 35 drinking occasions over the course of a week, but beverage categories are changing. Pic: Getty/Kwangmoozaa

The last 30 years in beverages: How have consumers changed?

By Beth Newhart

While soda may have dominated shelves in the 1990s, today’s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage...

Carbonated soft drinks, water, coffee, energy drinks and sports drinks are the top beverages in c-stores. Pic: Getty/Sarah Casillas

Convenience store beverage purchases rise in the US

By Beth Newhart

Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.

“People wanting to be healthier is not confined to a certain age group.”

Ethan’s shots dip into organic energy

By Beth Newhart

A beverage brand that specializes in functional shots, Ethan’s is breaking into the energy drink category for the first time with a line of Organic Energy Shots formulated with green tea, lion’s mane and guayusa.

Coca-Cola Energy: Brazil and Mexico will join markets such as Great Britain, Spain, Japan & Australia.

Coca-Cola Energy rolls out to new markets

By Rachel Arthur

Coca-Cola Energy will roll out to a total of 20 markets by the end of this year, following ‘early signs of success’ in its launch markets.

Moringa dominates kale and matcha across nutrient categories like antioxidants, vitamins, minerals and amino acids.

Moringa stands out among superfoods at Fancy Food

By Beth Newhart

Known in ancient cultures as the 'tree of life,' moringa has grown into the western food and beverage industries, following the pattern of others like matcha. More competitors are now entering the market, and infiltrating the mainstream tea...

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