Move over caffeine. A new breed of energy drinks are referencing
illegal drugs in their marketing - but without actually containing
them - in a bid to capture the lucrative, party-going youth market.
Danisco flavourists have created a range of sports drink concepts
using their water-soluble citrus flavours and fortified with
healthy ingredients to appeal to the growing number of sports
beverage makers in Asia.
The makers of the Red Bull energy drink will continue lobbying the
Turkish government, after being forced to reformulate to meet the
country's ban on high caffeine energy drinks.
Combining alcohol and Red Bull reduces the 'perception' of
impairment, though alcohol's harmful effects on motor coordination
remain intact, according to a new study.
The addition of protein to a carbohydrate-containing beverage
provides benefits superior to traditional carbohydrate based
beverages, claims the Scientific Advisory Board (SAB) on sports
nutrition and performance.
Scottish soft drinks maker AG Barr is rumoured to be preparing a
new Irn-Bru energy drink aimed at women as part of a series of new
product developments.
Sports drinks, juice and bottled water spearheaded a set of
encouraging third quarter results from Coca-Cola as
health-conscious consumers force a realignment at the major soft
drinks players.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Energy drinks will account for £1 of every £5 spent by Britons on
soft drinks this year, according to a new survey by Mintel that
reveals the phenomenal growth of this sector.
Energising ingredients and more spending on research and
development has turned around the fortunes of flavoured alcoholic
beverages in Russia, bringing better opportunities and growth
forecasts, writes Chris Mercer.
Coffeehouse icon Starbucks will buy five per cent of its energy for
US stores from renewable sources as the firm takes a lead on
climate change and lays down the gauntlet for other big players to
follow suit, reports Chris Mercer.
Russia's consumer protection agency has refused to extend the
production licences for a number of energy drink brands produced by
the Czech firm Pinelli on the grounds that they could be harmful to
consumers' health, reports...
Coca-Cola, which until now has struggled to make its mark in the
profitable energy-drink market, hopes to rectify the situation with
the launch of Full Throttle early next year in the US.
Aluminium and packaging giant Alcoa has reported flat third-quarter
earnings, with a 20 per cent jump in primary metal prices offset by
higher energy and raw material costs, and various production
disruptions.
Young people who consume energy drinks with alcohol to improve
their stamina on a night out are likely to see no such effect,
suggests new research on the market leader Red Bull.
As the 2004 Olympic Games get under way, Philippa Nuttall
speaks to Frost & Sullivan's Savithri Ramalinga, about the
challenges facing the sports beverage industry in North America.
Energy and sports drinks continued their rapid rise up the soft
drinks rankings last year, driven by new product launches and an
increasing trend towards convenience and on-the-go consumption. But
while most of the growth has come...
An energy drink developed by chemicals firm DSM is set to gain
further exposure prior to a commercial launch with use by the Dutch
national football team during Euro 2004.
The promotion of renewable energy is adding significantly to
processing costs, according to an industry body that represents
major energy consumers such as food packagers and chemical
processors.
Coca producers in Peru are creating a new application for the plant
in energy drinks and health foods, steering their industry away
from the drugs trade, according to a report.
PacificHealth Laboratories (PHLI), a nutrition technology company,
has announced a 64 per cent increase in net sales for its 2004
first quarter. The success has been attributed to the company's
Accelerade and Endurox R4 sports...
An energy drink marketed to boost mental performance has been
allowed to continue with its claims, after investigation of the
scientific evidence to back up the advertising statements,
writes Dominique Patton.
The European energy drink market has seen something of a slowdown
in growth in the last couple of years, as we reported earlier this week, with a plethora of
'me-too' products launched in the 1990s falling by the wayside in
The spectacular growth rates of the late 1990s may be a thing of
the past, but the functional energy drink market in western Europe
shows little sign of running out of steam, according to a recent
report.
Energy drinks are adding a touch of zest to the European soft
drinks market, with Mintel's Global New Products Database revealing
an array of weird and wonderful names, ingredients and marketing
ploys.
ChampionLyte says it will up production of its sugar-free energy
drink due to growing demand. There are also plans for four new
flavors of the sports drink.
Mad Cow, a milk-based energy drink to challenge market leader Red
Bull, has been launched in the USA. The product is manufactured by
New Jersey-based Liquid Billboards.
The European sports nutrition market is to grow by 8.4 per cent
between 2002-2009, according to a new report from market research
analysts Frost & Sullivan. The report highlights the
opportunities for sports nutrition ingredient...
The US Women's Basketball Coaches Association (WBCA) has named
Accelerade, made by PacificHealth Laboratories, its official sports
drink. As part of the new partnership, PacificHealth will also
develop a nutrition education programme...
Leading Brands, the Canadian maker of the Trek energy drink, has
reported a revenue increase of 41 per cent for the second quarter
of its 2002 fiscal year ended 28 February 2003. Sales of the new
Trek performance drink have exceeded...
Red Bull continues to dominate the western European energy drink
market with a 66 per cent share, and it also provides the model for
most of its rival brands. But despite the dominance of one brand,
the market shows no sign of stagnating,...
With 20 new brands launched in the UK market last year alone, the
energy drink market is clearly the one everyone wants to be a part
of. And while the same growth levels are yet to be seen across the
rest of Europe, there is still...
Beverage company Leading Brands is to end its distribution
agreement with Energy Brands for Glaceau Vitamin Water and Go-Go
Passion Energy Drink. The company cited strong competition in the
vitamin-enhanced drinks sector as a major...
Bally Total Fitness, the US-based operator of health and fitness
clubs, has launched its own line of energy drinks under the Bally
Blast name. The product is the latest addition to Bally's range of
performance-enhancing products...
The Dr Enuf energy drink range has been extended with the addition
of a new herbal variant, Herbal Dr Enuf, a cherry-flavoured drink
containing ginseng and guarana.
