Energy & sports drinks

Getty | Dougal Waters

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

Coca-Cola showcases Olyns' reverse vending machine at NACS

National Association for Convenience Stores

Coca-Cola showcases Olyns' reverse vending machine at NACS

By Deniz Ataman

Coca-Cola addresses high traffic trash disposal – and by extension stubborn recycling challenges – in c-store locations by featuring Olyns' reverse vending machine that collects and sorts plastic, aluminum and glass packaging during the National...

Getty Images - Business opportunities / Klaus Vedfelt

Unlocking the potential of the active nutrition evolution

By Olivia Haslam

The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.

Britvic gains Flying Horse, Juxx and Amazoo in Brazil: alongside the previously announced acquisition of Extra Power. Pic: Britvic

Britvic acquires four brands in Brazil

By Rachel Arthur

UK soft drink company Britvic has completed the acquisition of the Extra Power energy drink brand from GlobalBev; also acquiring three additional soft drinks brands – energy brand Flying Horse, juice brand Juxx and acai smoothie brand Amazoo.

Pic: From gourmet snacks to cosmetics, packaging machines for the ecommerce market will be in high demand. getty/3alexd

Robots, e-commerce and sustainability drive packaging machine design

By Rachel Arthur

US packaging machinery shipments in 2022 continued on 2021’s rapid growth trajectory. While economic uncertainty is now starting to hit the market, machines designed around sustainable packaging and those that cater for the boom in e-commerce will continue...

 Q&A with ZOA ahead of pre-workout powder launch

Q&A: ZOA talks growth and evolution ahead of pre-workout powder launch

By Asia Sherman

ZOA, the company founded in 2021 by Dwayne “The Rock” Johnson and business partners Dany Garcia, Dave Rienzi and John Shulman, is adding ZOA+ Powder to its portfolio of energy and pre-workout drinks to help ZOA Warriors like themselves supercharge their...

Pic:getty/ezrabailey

Britvic signs solar power agreement

By Rachel Arthur

UK soft drink business Britvic has partnered with solar energy provider Atrato Onsite Energy on a 10-year Purchase Power Agreement (PPA).

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