Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking...
Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”
Japanese beer maker Sapporo Breweries is to devote more attention to so-called ‘third category beers’ – those which use malt alternatives such as soy and pea protein - in its home market this year.
Brands are increasingly turning to social media influencers to promote their products and reach a younger audience. This is spreading to alcohol, and influencer marketing platform Traackr analyzed how alcohol brands are engaging with the new trend.
New Zealand has set out to be a pioneer in the lower alcohol wine category, with consumers showing a growing appetite for such products. The challenge has always been to create wines that maintain the same quality as their traditional counterparts, but...
Heineken Malaysia will be raising its product prices as a response to the ‘challenging environment’ in in country, despite reporting very positive results in its 2018 year-end financial report.
A sweet, dessert cider that mimics the style of ice wine is slowly spreading beyond its point of origin. Canada’s ice cider is finding a niche market in the US with craft cidermakers willing to undertake the lengthy freezing, thawing and fermenting process.
The world’s largest brewers have been ramping up investment in no and low alcohol beer: proof that the category is no longer a segregated niche but a central part of the beer market moving forward.
Brown&Co has re-branded and designed packaging for Efes, Bomonti, Chisinau and Natakhtari beer brands, plus Peroni, Pilsner Urquell and about 12 other AB InBev brands.
The Brewers Association – the US trade organization for craft brewers – has released its annual lists of the top 50 craft brewers and top 50 overall brewing companies in the US.
