Beer, Wine, Spirits, Cider

Pic:gettydevrimb

Is the era of the beverage multipack coming to an end?

By Rachel Arthur

With most consumers now horrified by excess plastic packaging, supermarket giant Tesco has scrapped multipacks completely for its own label drinks. Does this signal the beginning of the end for the multipack format?

Low2No Bev kicks off next week

Low2No Bev kicks off next week

By Rachel Arthur

The only dedicated trade show for the low and no-alcohol drinks sector, Low2NoBev returns to Olympia London next week (September 26-28).

Good zero and low alcohol brands have succeeded in understanding the lifestyle – or desired lifestyle – of their drinkers.

How to craft a zero-alcohol brand world

By Chris White, Managing Director, This Way Up

As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...

Do ecolabels support sustainable shopping? / Pic: GettyImages-WeAre

Do ecolabels drive sustainable choices?

By Katy Askew

Ecolabels, many hope, could offer consumers the information they need to promote the purchase of environmentally friendly foods. Oxford University researchers decided to put this theory to the test in an experimental field study.

Pic:getty/ElenVD

Thinking outside the bottle: Reimagining wine packaging

By Rachel Arthur

Rising costs, supply chain challenges and an increased focus on sustainability provide the perfect opportunity for the wine industry to rethink its packaging. So what alternatives are emerging to the traditional glass bottle?

The findings provide 'pause for thought about the contrast between unrestricted designs in alcohol packaging, and the plain packaging legal requirements for cigarettes'. Pic: getty/shablon

Study assesses influence of alcohol packaging on young people

By Rachel Arthur

With some young adults admitting they purchase alcohol solely on pack appeal, researchers from the University of Stirling in Scotland say further studies should consider the potential of stronger regulation of alcohol packaging.

Pic:getty/martinwahlborg

The emerging global hard seltzer market

By Emily Smith, Content and Editorial Analyst at FMCG Gurus

Awareness of hard seltzers still needs to be built for the category to succeed globally, says Emily Smith of FMCG Gurus in this guest article.

Tequila trends: cristalino, RTDs, and global expansion

What's next for tequila?

By Rachel Arthur

Tequila volumes are expected to grow at a CAGR of 7% between 2021 and 2026: far exceeding 2% growth in global spirits volumes. So how is this market going to evolve?

Only 45% of cans are currently recycled in the US - but that's better than glass or plastic, according to the CMI. Pic:getty/kaisphoto

How can the US increase beverage can recycling?

By Rachel Arthur

Less than half of beverage cans in the US are currently recycled: but US can manufacturers want to see 80% recycled by 2040 and 90% by 2050. So how can these goals be reached?

Pic:getty/annabelbreakey

Pernod Ricard creates dedicated American whiskey unit

By Rachel Arthur

Eying up strong growth – and strong growth potential - of its American whiskey portfolio, Pernod Ricard is creating a dedicated business unit called ‘The American Whiskey Collective’ to manage marketing and production of its premium challenger brands.

Pic: getty/mariekepeche

Diageo acquires flavor matching tech company Vivanda

By Rachel Arthur

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

Pic:getty/annabellebreakey

Scotch Whisky granted certification trademark in the US

By Rachel Arthur

The Scotch Whisky Association (SWA) has successfully registered 'Scotch Whisky' as a certification trademark in the US - the industry’s largest global market, worth almost £800m ($982m) a year.

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