In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.
The EU and China have concluded negotiations on a bilateral agreement to protect 100 European Geographical Indications in China; and 100 Chinese Geographical Indications in the EU.
Spirits brands should not rely on China's massive population alone as the key to success in the country. Building a brand is about playing the long game: with an investment in time and money.
Hop & Hemp Brewing Co recently launched the UK’s first CBD-infused, low ABV craft beer, spotting a chance to appeal to the growing number of consumers turning their backs on alcohol - yet still wanting to enjoy a friendly pint.
Online sales represent less than 1% of alcohol’s total US sales, but it’s a fast-growing category that retailers are still trying to crack. A clean digital presence with simple navigation is key, experts say.
In the land of CBD alcohol alternatives, beer holds the most market share. Mirth Provisions is working to expand the US industry with its CBD-infused apple cider, available soon in 19 states.
AB InBev is launching Mike’s Hard Sparkling Water in the UK. “We’ve seen how quickly the alcoholic sparkling water market has grown in the US, and we believe now is the time to bring the trend to the UK,” says the brand.
The low alcohol movement is spurring a new category: session wine. Saturday Session’s 5.5% ABV cans hope to make wine more accessible in daytime drinking occasions.
After taking on the US cannabis industry with THC and CBD infused beer-like beverages, Two Roots Brewing has now leveraged its alcohol-removed beer formula for the low-to-no alcohol space.
Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.
Third quarter results for Molson Coors Brewing Company this week revealed major restructuring plans for its North American business. Relocations and job cuts will occur in order to ‘revitalize’ the company.
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