Beer, Wine, Spirits, Cider

Truly has recently announced a reformulation, a hard lemonade product and a sponsorship with the NHL.

Truly will be the first hard seltzer served in-flight

By Beth Newhart

In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.

Irish Whiskey is on the list of European GIs protected in China. Pic:getty/vincent20044

EU and China agree GI protection for 200 products

By Rachel Arthur

The EU and China have concluded negotiations on a bilateral agreement to protect 100 European Geographical Indications in China; and 100 Chinese Geographical Indications in the EU.

Mike’s Hard Sparkling Water launches in the UK

Mike’s Hard Sparkling Water launches in the UK

By Rachel Arthur

AB InBev is launching Mike’s Hard Sparkling Water in the UK. “We’ve seen how quickly the alcoholic sparkling water market has grown in the US, and we believe now is the time to bring the trend to the UK,” says the brand.

Hoegaarden Soft Brew: 'We've seen success with existing beer drinkers at new occasions, such as lunch'. Pic: Anheuser-Busch

Hoegaarden rolls out non-alcoholic beer to the US

By Rachel Arthur

Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.

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