The first predictions are in for what’s to come in US beverage next year. A continued emphasis on health, wellness and sustainability will drive innovations.
The newest Starbucks Reserve Roastery is the company’s largest location in the world, with five floors and more than 35,000 square feet. It opens its doors November 15 in downtown Chicago.
In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.
New York-based Super Coffee is now the number one independent coffee company in the US, the founders said. Their formula leverages MCT oil, whey protein concentrate and zero sugar.
Major coffee chains in the US have reintroduced their seasonal offerings for the holidays, including new peppermint, caramel and mocha-flavored launches.
Online sales represent less than 1% of alcohol’s total US sales, but it’s a fast-growing category that retailers are still trying to crack. A clean digital presence with simple navigation is key, experts say.
In the land of CBD alcohol alternatives, beer holds the most market share. Mirth Provisions is working to expand the US industry with its CBD-infused apple cider, available soon in 19 states.
Coca-Cola China is banking on the popularity of digital e-commerce in the country to introduce its second local sports drink BodyArmor to consumers via its Tmall store, along with other products only found in other global markets thus far.
AB InBev is launching Mike’s Hard Sparkling Water in the UK. “We’ve seen how quickly the alcoholic sparkling water market has grown in the US, and we believe now is the time to bring the trend to the UK,” says the brand.
The low alcohol movement is spurring a new category: session wine. Saturday Session’s 5.5% ABV cans hope to make wine more accessible in daytime drinking occasions.
After taking on the US cannabis industry with THC and CBD infused beer-like beverages, Two Roots Brewing has now leveraged its alcohol-removed beer formula for the low-to-no alcohol space.
The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category....
Consumer interest in the low and no alcohol category is growing: and this is illustrated by a rise in social media conversations which have risen by more than 80%, according to US consumer analytics company Social Standards.
