Retail & Shopper Insights

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

Most spirits without a mass-market audience are confined to serving their local region and rely on word of mouth to buoy sales. Shots Box wants to change that.

Box it up: Craft spirits expand with curated subscriptions

By Beth Newhart

With the growing affinity for craft alcohol in the US, startup company Shots Box delivers a range of craft spirits samples to the subscription box market. It expands the footprint of craft distillers who would otherwise be limited by regional distribution.

The 2018 holiday cups have four designs using colors and patterns that evoke nostalgia for Starbucks' history.

Starbucks launches reusable cups for the holidays

By Beth Newhart

The holidays are officially kicking off at US and Canada Starbucks stores on November 2 with the return of its winter products, fresh seasonal designs and a new reusable cup.

“Recycling is not the solution because we know that a very high percentage of plastic waste is not being recycled.

'By making this acquisition, PepsiCo is making a very strong statement about reduction of plastic'

SodaStream talks PepsiCo deal and eliminating plastic packaging in 2019

By Beth Newhart

In August PepsiCo announced it will acquire SodaStream, and since then SodaStream has continued to grow. And while the acquisition may make a 'strong statement' about plastic reduction, SodaStream says this isn't just about two companies:...

The RTD coffee category has exploded as consumers continuously prioritize convenience in their everyday routines.

Nescafé brings texture and functionality to RTD coffee

By Beth Newhart

Coffee giant Nescafé will launch two new RTD coffee drinks next year: eyeing up a new world of texture and functionality for coffee lovers with its Cold Whipped Lattes and Coffee Protein Smoothies.

Reliquum plum, a new gin, uses unwanted fruit.

What's hitting the shelves? New product launches: October

By Rachel Arthur

In the northern hemisphere beverage launches take on an autumnal theme - take for example Cinnamon Coke or Bacardi Ginger - while in the southern hemisphere non-alcoholic Heineken 0.0 launches in Australia ready for the summer. We take a look at some...

70% of millennials wish their pace of life would slow down. Pic: ©GettyImages/Alex Tihonovs / EyeEm

Wine has room to grow in small formats

By Beth Newhart

More millennials are drinking wine, looking for high-end options with low price tags. And on demand online grocery shopping is causing brands to rethink their brick-and-mortar strategy.

Dunkin' will continue focusing on menu innovation, including more in-store and RTD beverages launches.

“Our goal is to transform Dunkin' into a beverage-led, on-the-go brand.”

Just call them Dunkin’: DD drops the ‘donuts’ and focuses on drinks

By Beth Newhart

In a week of major changes, Dunkin’ Donuts confirmed it’s dropping the ‘Donuts’ from its name, launches its first canned RTD beverage and announces a limited edition coffee beer in collaboration with Harpoon Brewery.

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