Retail & Shopper Insights

PepsiCo to rebalance push on lower calorie beverages

PepsiCo to rebalance push on lower calorie beverages

By Rachel Arthur

PepsiCo says its focus on introducing new lower calorie beverages in the US this summer has come at the expense of its core Pepsi and Mountain Dew brands: with the company now pledging to step up marketing, shelf space, and low/no calorie options for...

pic:iStock/silverjohn

Innovation watch: Customising wine with Vinfusion

By Rachel ARTHUR

Exhibiting at drinktec, Cambridge Consultants presented its ‘Vinfusion’ technology: which lets consumers customize their wine at the point of dispense based on three parameters.

Starbucks announced it would close all 379 Teavana stores by spring 2018. Pic: Starbucks

What does Starbucks closing Teavana stores mean for specialty tea?

By Mary Ellen Shoup

Starbucks’ decision to shut down Teavana stores does not come as a surprise nor is it a bad sign for the specialty tea market, according to Charlie Cain who served as Teavana’s VP of concept development and franchising until January 2015. 

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