Retail & Shopper Insights

By January 2019 more than 100 million Waterloo cans were sold in the US, since launching in August 2017.

Waterloo launches new flavors, leverages ‘classic’ packaging

By Beth Newhart

Waterloo Sparkling Water debuted an expanded portfolio at Natural Products Expo West last month, launching Strawberry and Grape flavors. It’s the latest in the increasingly crowded sparkling water category, where brands are seeking to separate themselves...

The new beer has an ABV of 5% and will be available through the summer at select locations.

Dunkin’ releases second beer innovation with Harpoon Brewery

By Beth Newhart

Last fall Dunkin’ announced a limited edition partnership with Harpoon Brewery for its first-ever beer, the Harpoon Dunkin’ Coffee Porter. The two have teamed up again for a warm weather brew, the Harpoon Dunkin' Summer Coffee Pale Ale. Dunkin’ also...

The climate was ripe for Bar None at Coca-Cola thanks to alcohol consumption patterns driven by health-engaged consumers.

Setting the bar: Coca-Cola invests in mocktails with internal RTD line

By Beth Newhart

Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking...

Corn syrup is used as a common fermentation aid, and MillerCoors explains it is never in the glass, bottle, or can of Miller Lite or Coors Light that consumers drink.

MillerCoors sues AB InBev over Super Bowl ad

By Beth Newhart

Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”

Cherry cold brew will join the Shandy's existing Lemonade and Grapefruit flavors this summer.

La Colombe marries citrus and coffee at Expo West

By Beth Newhart

Philadelphia-based La Colombe Coffee Roasters debuted a Shandy-inspired RTD coffee collection last summer with Lemonade and Grapefruit. At Expo West in Anaheim last week it previewed a Cherry flavor, launching summer 2019.

Stella calls its latest launch “a twist on the classic white wine spritzer.”

Spritzer is Stella’s first US innovation since 2013

By Beth Newhart

Stella Artois is expanding its cider portfolio in the US with a new wine spritzer alternative, made from a blend of apples and hibiscus flavors. It’s the first nationwide ‘liquid innovation’ from the brand since 2013.

Johnnie Walker, Pernod Ricard & Coca-Cola are all exploring personalisation. Pic:Getty/svetazi

Guest article

The path to true liquid personalisation

By Jon Reay, founder, Rewrite Digital

Personalisation in drinks has been talked about for years: yet we’re only now starting to see fully tailorable liquids and the era of truly personalised ‘drinks on demand’ and ‘drinks as a service’ is still emerging.

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