Retail & Shopper Insights

Premium soft drinks is a particularly attractive opportunity, says Britvic Pic:getty/romanlsaykov

Christmas soft drink demand is set to soar, predicts Britvic

By Rachel Arthur

As people aim to reduce their alcohol consumption, almost half of UK consumers are planning to buy more soft drinks this Christmas, according to Britvic, which is advising operators to prepare for a boom in soft drinks.

PepsiCo to rebalance push on lower calorie beverages

PepsiCo to rebalance push on lower calorie beverages

By Rachel Arthur

PepsiCo says its focus on introducing new lower calorie beverages in the US this summer has come at the expense of its core Pepsi and Mountain Dew brands: with the company now pledging to step up marketing, shelf space, and low/no calorie options for...

pic:iStock/silverjohn

Innovation watch: Customising wine with Vinfusion

By Rachel ARTHUR

Exhibiting at drinktec, Cambridge Consultants presented its ‘Vinfusion’ technology: which lets consumers customize their wine at the point of dispense based on three parameters.

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