Online digital shopping is an increasingly important aspect of shopper acquisition, as what happens digitally often influences brick-and-mortar shelves, a panel of e-commerce experts shared in a recent Circana webinar.
Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,”...
Market research from Verve has revealed some of the food trends that are taking TikTok by storm and how the industry may leverage the platform for commercial success.
New research shows an increasing number of consumers shun grocery stores in favor of digital grocery shopping, with hybrid shopping on a steady rise since the pandemic.
Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
Undeterred by a slowdown in e-commerce over the past year compared to earlier in the pandemic, Nestlé remains committed to its goal of capturing 25% of sales online and becoming a “data-powered, fully digitized experience-brands company” by 2025, executives...
