The off-trade is an important entry point to the low and no alcohol drink category for many consumers; differing from the traditional on-trade route for alcoholic drinks. So what can supermarkets do to spur sales?
Ecolabels, many hope, could offer consumers the information they need to promote the purchase of environmentally friendly foods. Oxford University researchers decided to put this theory to the test in an experimental field study.
The international GM of Australian wine giant Penfolds has highlighted the importance of modernising retail concepts to shift consumer purchase habits from price to premiumisation, in an exclusive interview.