Tesco is ordering in extra stock to accommodate demand for low and no alcohol drinks this Christmas: as it predicts a record season for the category in the UK.
The growth in alcohol e-commerce is slowing after a pandemic boom: but that doesn’t mean the channel is losing its importance. Rather, digital interactions are going to become all the more important for both consumers and brands moving forward.
Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.
From alcohol-free tequila alternatives to sweet & spicy low alcohol wine, we take a look at some of the latest innovations in the low and no alcohol category.
C-stores can attract and retain customers who are looking for a quick and easy meal or snack by offering a variety of fresh and convenient food options, as well as bundling deals that offer discounts on popular products, Kathy Risch SVP, shopper insights...
Online digital shopping is an increasingly important aspect of shopper acquisition, as what happens digitally often influences brick-and-mortar shelves, a panel of e-commerce experts shared in a recent Circana webinar.
Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,”...
Market research from Verve has revealed some of the food trends that are taking TikTok by storm and how the industry may leverage the platform for commercial success.
New research shows an increasing number of consumers shun grocery stores in favor of digital grocery shopping, with hybrid shopping on a steady rise since the pandemic.
Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
