What's hitting the shelves? New beverage launches - from vodka to fruit juice

By Rachel Arthur

- Last updated on GMT

New beverage launches: from vodka to cola

Related tags Npd Rum Wine hard seltzer Innovation Us Uk

We take a look at some of the beverages launching around the globe this month.

19 Crimes moves into rum

19 crimes rum

Treasury Wine Estates’ 19 Crimes wine brand is launching 19 Crimes Spiced Rum in the UK this month.

The 19 Crimes Spiced Rum ‘heroes the flavors of tropical fruit with aromas of mango and pineapple with notes of caramel, molasses, and a hint of vanilla’.

Like its wine counterpart, 19 Crimes Spiced Rum uses a unique and unusual branding focus with a convict fronting its square bottle​ and an augmented reality label bringing to life the character of escapee Mary Bryant.

Russell Kirkham, Head of Regional Marketing EMEA Treasury Premium Brands said: “The 19 Crimes range of wines have been hugely successful. 19 Crimes is known for being a daring and rebellious brand that breaks the rules. After experimenting with barrel aged wines with our 19 Crimes Uprising range, we wanted to push the boundaries even further – taking a bold leap and creating a 19 Crimes Spiced Rum was the next natural step for us as a brand. The 19 Crimes Spiced Rum is a new and disruptive take on the rum category with a product aimed to open the eyes of the younger consumer to a world of high-quality spirits.”

The rum was created in partnership with international spirits business Quintessential Brands and Tactic Studio. 

19 Crimes Spiced Rum is now available to purchase from Tesco stores nationwide with an RRP of £28.00 for 70cl (37.5% ABV).

CÎROC Limonata

ciroc limonata

Diageo’s CÎROC has launched CÎROC Limonata, the luxury vodka brand's newest flavor innovation.

Inspired by the vibrant essence of the Mediterranean, the vodka is infused with tangy citrus and Italian lemon: with a taste profile that was influenced by Capri’s citrus groves, Mediterranean climate and sophisticated ambiance.

CÎROC Limonata features ‘strong, lemon-forward tasting accents that perfectly balance sweetness with a recognizable zest…  the harmonious blend of bold, sun-ripened lemon flavors instantly calls to mind the citrus groves that blanket the Italian coast, evoking the sun-drenched landscapes of the Mediterranean, Southern Italy and Capri,’ according to the brand.

Revl Fruits

revi fruits

New premium juice brand Revl Fruits has launched in the US with four flavors.

The 100% juice range is crafted with a splash of coconut water and contains at least 25% less sugar compared to the leading 100% juice brand, says Revl (21g sugar per 8 fl oz compared to 28g sugar).

The four flavors are boldly cran (cranberry); tart cherry; berry wild (cranberry, pomegranate and acai); and truly tropical.

The drink is packaged in 32oz Tetra Pak cartons.

Revl Fruits SRP ranges from $4 - $8, with its LA advertising campaign declaring ‘good juice shouldn’t cost $15’. Drinks are available via Amazon, Save Mart and Gelson’s Market: with additional retail stores set to come in 2024.

Quirktails

Quirktails-1

Midwest brewer Boulevard Brewing Company is building on the success of its hard seltzer brand, Quirk, by launching craft malt beverages Quirktails.

The new drinks have a higher ABV (5.9%) and lower carbonation that the original Quirk seltzer. Packaged in six-packs of clear glass 12-oz. bottles, Quirktails offer cocktail-inspired flavors crafted with real fruit juice and clean ingredients.

Quicktails come in three flavors: raspberry lemon drop, mango mandarin marg, and pineapple breeze.

Quirk Hard Seltzer is the top-selling seltzer in the Kansas city market and accounts for nearly a third of the brewrey’s sales. Quirktails will hit shelves across the Midwest, and in other select markets throughout Boulevard’s distribution footprint.

Tango Mango

tango mango

Britvic has launched its latest release in the rotational flavor range Tango Editions, with the launch of Tango Mango.

Tango Mango launched on February 1 in a variety of formats (330ml can, 500ml bottle, 2L bottles, 8 can multipack and 24 can multipack) and will be available for the next 12 months.

Tango Editions ‘combine bold tastes, liquids and pack designs to produce striking products that stand out on shelves and in chillers’.

Tango sales have more than doubled over the last three years, now worth more than £96m, and is still growing at 24% a year. Tango Paradise Punch became the top flavored fruit carbonate new product development of 2023, according to Nielsen figures. Other past launches include Tango Berry Peachy and Tango Apple Sugar Free.

Ben Parker, Britvic’s Retail Commercial Director in Great Britain, said: “Our next big flavor launch, Tango Mango, drives appeal among new and existing Tango fans, generating additional sales opportunities for retailers.

“We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand.

“In addition, Tango Mango aims to attract a broader range of shoppers including Gen Z and families, expanding sales opportunities for retailers. Innovating in the fruit flavored carbonates category will always be important to Tango – with new and exciting sugar free flavors, which play on the brand’s bold, fun tone and personality, helping to increase consumer purchases.”

The Prisoner: Limited Edition

Corrections_Bottle_Studio_01082417178-1 (1)

Constellation Brands’ wine brand, The Prisoner, has announced the second release of Corrections.

The limited edition series aims to use art and wine to ‘shift cultural narratives around mass incarceration and advocate for change’.

This year, the winery has partnered with Philadelphia-based artist Jesse Krimes.

His featured work, Apokaluptein: 16389067 is a 15 by 40-ft artwork that was created during Krimes’s 70-month sentence and was intricately crafted from 39 prison bedsheets. The title, referencing the Greek origin of 'apocalypse' and Jesse's Federal Bureau of Prisons identification number, explores how media perceptions shape societal values.

A percentage of the sales from each Corrections bottle and a direct donation from The Prisoner will go towards The Center for Art & Advocacy​.

Manchester United sports drink

wow hydrate

UK sports drink brand WOW HYDRATE has launched a new flavor co-created with soccer team and official sports hydration partner Manchester United.

The drink, ‘Red Cherry’, is now available in Tesco stores across the UK at £4.50 for a pack of four; as well as at kiosks and magastores at Man U’s home stadium Old Trafford.

All of the brand’s electrolyte range contains four essential electrolytes and vitamins B6, C and D. They are also sugar, fat and gluten-free, with 10 calories per bottle.

AminoLean

amino lean

US energy nutrition brand AminoLean has added a new flavor to its collection of products.

The new ‘Go-getter’ flavor offers 12oz of ‘punchy, refreshing, sweet strawberry colada to fuel big ambitions and elevate the most significant moments’.

The product is gluten-free and vegan.

To tie-in with the launch, the RSP Nutrition brand has teamed up with content creators Olivia Ponton, Indy Blue, Kayla Nicole and Danielle and Alix to put their spin on ‘what makes you a go-getter’.

Coca-Cola Spiced

coca-cola-spiced-plus-zero

Coca-Cola is adding a new permanent offering to its trademark portfolio with the launch of Coca-Cola Spiced in the US and Canada.

Coca-Cola Spiced ‘transforms the familiar into the extraordinary, blending the iconic taste of Coca-Cola with a burst of refreshing notes from raspberry and spiced flavors’.

The drink is not actually spicy: but provides ‘an uplifting taste experience unlike any other’.

It comes in two versions: Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar.

Related topics Retail & shopper insights

Related news

Show more

Follow us

Products

View more

Webinars