What's hitting the shelves? New beverage launches - sparkling water, ouzo and more

By Rachel Arthur

- Last updated on GMT

Sanpellegrino brings Mediterranean vibes to the US with its sparkling water range. Pic: Sanpellegrino
Sanpellegrino brings Mediterranean vibes to the US with its sparkling water range. Pic: Sanpellegrino

Related tags Npd creamer Coffee spirits Danone

From Mediterranean-inspired sparkling water to botanical ouzo, we take a look at some of latest beverages launching around the globe.

Sanpellegrino: zero added sugar Italian drinks

Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks launches in the US this month, with Blood Orange, Lemonade, Peach & Clementine and Pomegranate & Orange flavors.

Each 330mL can contains between 1 to 4 grams of sugar from fruit juice and 20 calories or less, varying by flavor.

"At Sanpellegrino, we take pride in crafting our Italian Sparkling Drinks with real fruit juice from fruits grown in the Mediterranean, offering fans authentic flavors that evoke La Dolce Vita​ — the Italian art of living a life of simple, everyday pleasures," said Sara Mayer, senior marketing manager, Sanpellegrino.

"We want fans to embrace that lifestyle with zero excuses by slowing down and savoring the moment this new year with the fruit-flavored goodness of our new Zero Grams Added Sugar Italian Sparkling Drinks."

Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks (pictured above) will be available at Costco nationwide starting in January 2024 and rolling out at additional retailers across the U.S. in the coming months for an MRSP of $6.99 for a 6-can pack.

They join the line-up of traditional Italian Sparkling Drinks: Aranciata Rossa, Limonata, Melograno & Arancia, Aranciata and Pompelmo.

DASH Grapefruit returns

dash grapefruit

DASH Water – the makers wonky-fruit-infused sparkling water have relaunched their bestselling flavor in the UK.

DASH Grapefruit was launched as a 300,000 can limited-run in the summer: selling out twice as quickly as the brand’s forecast.

Jack Scott, Co-founder of DASH Water, said: “We were over the moon with the response to Grapefruit when we launched it in the summer.

"Having achieved the highest rate of sales of all other DASH flavours in its first month, we knew we had to continue it. Hundreds of our customers reached out asking us to bring back the citrusly-good flavour, so that’s exactly what we did.”

The drink is ‘fresh, fruity and full of attitude’. The 100% natural flavor is made from three simple ingredients: fresh spring water, bubbles and wonky grapefruit.

Springboks celebration

KWV_5yr_Champions linited edition bottle

South African wine and spirit producer, KWV, is launching its KWV Five Champions Limited Edition bottle.

This exclusive release pays tribute to South African Rugby's Rugby World Cup win.

Endorsed by rugby icon Eben Etzebeth and KWV brandy master Pieter de Bod, the KWV Five Champions Limited Edition bottle ‘symbolises victory, honour, and the celebration of champions’.

With 111,000 bottles initially produced, the launch ‘promises to be a rare and coveted collector's item’, according to KWV. 

Nuno Fernandes, KWV Spirits Marketing Executive, said: “The KWV Five Champions Limited Edition bottle features a distinctive seal commemorating the final three Rugby World Cup scores. By integrating these nail-biting rugby moments into the packaging, we underscore our dedication to the sport and elevate the overall experience for fans.”

KWV Five is crafted through a process involving potstill brandy that is double distilled and matured in small French oak barrels for a minimum of five years. Then the blending process, managed by De Bod, produces a smooth, rich taste with delicate fruity notes.

Indian temple spirits bottles

desi daru

Premium Indian-inspired vodka brand Desi Daru has unveiled a new bottle design.

Available in the UK, the brand is owned by British-born Indians and uses ingredients sourced from the jungles of Maharashtra and the lush English countryside. It comes in two flavors: mango and original.

Designed in the UK and crafted in Italy, the new bottle has a distinctive shape, luxurious gold accents and a nod to Indian architecture.

Founder Mohit Singh said: "Our aim has always been to have a bespoke bottle that would blend the rich heritage of India with the contemporary vibes of Britain. This new bottle is a visual representation of that marriage – a tribute to both cultures, standing as a symbol of craftsmanship and sophistication."

“The standout feature of the new bottle is its unique shape, inspired by the architecture of Indian temples. When viewed from the bottom, the four wedges on each side evoke the grandeur of temple domes.

“Adding a touch of opulence, the bottle is adorned with a gold coin and cap, paying homage to the cultural significance of gold in India.”

Ouzo refresh

metaxa ouzo

Metaxa Ouzo is debuting a new, refreshed bottle design in the US.

Ouzo is a traditional anise-flavored Greek aperitif that can only be produced in Greece and Cyprus: and the new bottle ‘encapsulates the essence of the drink’s beauty and heritage’.

In addition to the anise and a bouquet of selected botanicals and spices, Metaxa Ouzo is enriched with a rare Greek ingredient – mastic - a resin obtained via a traditional process from the mastic tree that grows on the Aegean Island of Chios. The terroir of Chios gives mastic the unique taste and smell that no other regions have been able to reproduce, according to the brand.

Metaxa Ouzo (40% ABV) is distilled in 100% copper stills in small batches and has a SRP of $21.50 per 700ml bottle.

Relax and Regenerate

numi inset

Numi Organic Tea is introducing its new Relax and Regenerate Herbal Supplement Tea Line featuring Damiana: a flowering vine native to Mexico, Central and South America, which has been celebrated for centuries as a mood enhance and energy booster.

The three caffeine-free SKUs in the product line are:

  • Numi Organic Damiana Relax Tea: A soothing floral cup that combines organic herbs — Damiana, floral butterfly pea flower, rose, and lavender
  • Numi Organic Damiana Uplift Tea: A zesty blend of organic herbs — Damiana, desert lime, lemongrass, lemon balm, rose petals, licorice root
  • Numi Organic Damiana Focus Tea: An earthy, herbaceous blend of organic herbs Damiana, ginkgo leaf, lion’s mane, hibiscus, peppermint, spearmint, licorice, marshmallow, and a touch of rosemary.

All blends in the line are organic, ethically sourced, climate neutral, use plant-based compostable wrappers and include a carbon footprint label on the package. Numi Organic Tea is a founding B Corporation member and purchaser of organic, Fair Trade Certified tea.

Foam creamer

international delight foam creamer

International Delight is introducing International Delight Cold Foam Creamer: a new format that ‘quickly transforms any hot or cold coffee into a foaming delicious coffeeshop drink’.

The product is designed to help coffee drinkers replicate the coffeeshop beverage experience at home.

International Delight Cold Foam Creamer comes in three flavors: French Vanilla, Caramel Macchiato and Sweet & Creamy. The foam topper both creams and foams coffee, gradually mixing creamer into the cup for a ‘unique, indulgent experience that creates sippable foam in seconds’. 

"As a leader in coffee beverages, International Delight knows consumers are looking for ways to recreate the coffeeshop experience at home," said Kallie Goodwin, Vice President of Marketing, Coffee Creamers of Danone North America.

"With International Delight Cold Foam Creamer, we are delivering an innovative and convenient new way to effortlessly bring a foamy, creamy twist to your daily coffee ritual. This revolutionary product allows coffee lovers nationwide to revel in a foaming delicious, multi-sensorial experience with delightful flavors and texture in every sip."

International Delight Cold Foam creamer will be available in major retailers across the US as of this month with an MSRP of $5.49. 

Lemon Grove

lemon grove

UK company The Cracker Drinks Co. has unveiled its latest premium drinks brand: Lemon Grove.

Lemon Grove enters the market with three all-natural flavor combinations: Cloudy Lemonade, Cloudy Lemonade with Peach and Basil; and Cloudy Lemonade with Rhubarb.

The lightly carbonated drinks contain 70 calories per 250ml.

CEO of Cracker Drinks Co. Christopher Banks, said: “We have taken considerable time perfecting our Lemon Grove blends, which is why we are delighted to be kicking off 2024 with this exciting new launch.

“The trials and taste-tests that we’ve had for Lemon Grove thus far have been hugely successful, and we are confident that the taste, look and feel of Lemon Grove products will be a massive hit with customers, no matter if they are looking for a soft drink or premium mixer.”

Related topics Retail & shopper insights

Related news

Show more

Follow us


View more