Natural and Organic

The simply cola flavor in the Organics by Red Bull line was first developed when the company launched in the 1987.

Red Bull gets into soda category with organic line launch

By Mary Ellen Shoup

Red Bull has launched a line of USDA Organic-certified sodas, Organics by Red Bull, in two US markets – San Diego County, California, and a region of North Carolina – as well online through Amazon.

RUNA's main ingredient, guayusa, naturally contains caffeine, l-theanine and polyphenols, the company said.

EXPO WEST 2018

RUNA challenges ‘formulated in a lab’ energy drink notion

By Mary Ellen Shoup

RUNA is providing the energy drink category with a natural alternative that gives consumers a caffeine boost without ‘the crash’ thanks to its core ingredient, derived from caffeinated Amazonian holly leaves.

Cusa Tea launched its sixth flavor, organic chai, at Expo West last week.

Expo West 2018

Cusa Tea sets out to change perception of instant tea

By Mary Ellen Shoup

Cusa Tea is tapping into a missed opportunity in the instant tea category where founder Jim Lamancusa believes major players are not adequately replicating the experience and taste of a freshly brewed cup.

Harmless Harvest will use $30m investment to increase and optimize its sustainable production capacity in Thailand, raising brand awareness, and expanding geographic distribution.

Harmless Harvest secures $30m led by Danone investment venture arm

By Mary Ellen Shoup

Harmless Harvest, a US refrigerated premium coconut water brand, has secured $30m in growth capital from Danone Manifesto Ventures and others to support expansion plans of its organic portfolio with an emphasis on meeting sustainable quality standards.

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