RUNA is providing the energy drink category with a natural alternative that gives consumers a caffeine boost without ‘the crash’ thanks to its core ingredient, derived from caffeinated Amazonian holly leaves.
Cusa Tea is tapping into a missed opportunity in the instant tea category where founder Jim Lamancusa believes major players are not adequately replicating the experience and taste of a freshly brewed cup.
Michelob Ultra has expanded its low-calorie portfolio with the launch of Michelob Ultra Pure Gold, a beer made with organic grains, further tapping into a growing consumer audience seeking a balanced, active lifestyle.
Cracking into the $8bn US sports drink market can be difficult for smaller brands, but Chicago startup KRā has found success with its grass roots marketing efforts and charitable business ethos, which has attracted a growing consumer following along with...
Private equity firm Castanea Partners has made a minority investment in Portland, Oregon-based Brew Dr. Kombucha’s parent company Townshend Group (TTG), with an eye on expanding the organic kombucha brand’s US reach and consumer awareness.
For a growing number of wine producers, organic is not just a expanding market to tap into: it’s a fundamental philosophy of their business and a necessity for the longevity of their enterprise and land.
Harmless Harvest, a US refrigerated premium coconut water brand, has secured $30m in growth capital from Danone Manifesto Ventures and others to support expansion plans of its organic portfolio with an emphasis on meeting sustainable quality standards.
What are the key beverage trends - and companies - to watch in 2018?
One of the most exciting players in the fast-growing meal replacement space, Soylent built its business – and a highly engaged community – online, first on its own website, and later on Amazon, but has recently ventured into the bricks and mortar space...
Interest in plant-based beverages and fermented beverages separately is intense and growing, but a combination of the two – fermented plant-based beverages – is an untapped opportunity for industry, says DuPont Nutrition & Health.