Natural and Organic

Natural ingredients for beer: hops and grains. Pic: Getty/alexraths

The Brewers of Europe Forum

AB InBev CEO: ‘Beer needs to play the natural card more’

By Rachel Arthur

Beer is all about natural ingredients: and that’s something the industry needs to emphasize in order to appeal to today’s consumers, says AB InBev CEO Carlos Brito. And beer also needs to learn from wine and highlight its connections to agriculture and...

The simply cola flavor in the Organics by Red Bull line was first developed when the company launched in the 1987.

Red Bull gets into soda category with organic line launch

By Mary Ellen Shoup

Red Bull has launched a line of USDA Organic-certified sodas, Organics by Red Bull, in two US markets – San Diego County, California, and a region of North Carolina – as well online through Amazon.

RUNA's main ingredient, guayusa, naturally contains caffeine, l-theanine and polyphenols, the company said.

EXPO WEST 2018

RUNA challenges ‘formulated in a lab’ energy drink notion

By Mary Ellen Shoup

RUNA is providing the energy drink category with a natural alternative that gives consumers a caffeine boost without ‘the crash’ thanks to its core ingredient, derived from caffeinated Amazonian holly leaves.

Cusa Tea launched its sixth flavor, organic chai, at Expo West last week.

Expo West 2018

Cusa Tea sets out to change perception of instant tea

By Mary Ellen Shoup

Cusa Tea is tapping into a missed opportunity in the instant tea category where founder Jim Lamancusa believes major players are not adequately replicating the experience and taste of a freshly brewed cup.

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