New Ingredion starches support simpler labels
The co-texturizers are suitable for a variety of instant beverages and semi-solid applications such as 3-in-1 coffee, ready-to-drink canned coffee, canned milk, flavored milk drinks, soups and sauces.
The company said its study showed 84% of Asia-Pacific (APAC) consumers find it important to recognize ingredients in food and beverage products.
A different study revealed 19% of consumers chose a natural claim while 18% of consumers chose an indulgence claim as the most important factor influencing their decision when purchasing hot coffee. The company said consumers want clean label versions of their favorite products, but expect the mouthfeel and texture are not compromised.
Ingredion said the Novation Indulge 3620 and 3820 starches can help food and beverage manufacturers achieve their desired sensory profile with smoothness, creaminess and a rich mouthfeel — with the benefit of having clean and simple ingredient lists. These starches also enable the development of healthier products, such as reduced-sugar or reduced-fat, as they can build back texture.
“Our extensive expertise in clean-label texturizers enables manufacturers to reformulate allowing consumer-friendly front-of-pack claims. This is especially relevant for the APAC market where instant products like 3-in-1 coffee have always thrived and consumers are becoming more conscious of what goes into their food and beverages,” Eric Weisser, senior director, growth platforms, Ingredion Asia-Pacific, said.