By Danielle Jackson, Strategic Planner, ZEAL Creative
The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.
Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...
Kombucha offers drinkers more complexity than your average alcohol-free alternative, writes Emma Thackray, co-founder of Booch & Brew, in this guest article.
Given that a ‘three-tier’ restriction system has recently been implemented across England, the likelihood of staple December activities seems rather slim. Everything from the crib service, Santa’s grotto, cracker-pulling wars - it’s all up in the air,...
The functional beverage trend will gain momentum in 2020 and beyond, according to FMCG Gurus, as consumers become more conscious about their health due to COVID-19.
COVID-19 has contributed to a rapid acceleration in the beverage industry’s use of digital technology over the past 12 months, with new technologies forecast to play an increasingly important role in the industry’s future survival and growth, a new report...
What happens after a small, Brooklyn-based drinks startup gets acquired by the biggest beer company in the world? Kombrewcha joined ZX Ventures in 2016: and this guest podcast explores how the two are working together.
ZX Ventures is AB InBev's global growth and innovation group, best known as a corporate venture fund, but its role goes far beyond that. Rabobank Liquid Assets takes a look inside the group in this guest podcast.
Jackson Family Wines has achieved a 33% drop in greenhouse gas emissions and a 60% reduction in the water required to produce a bottle of wine over the last decade. In February the company, together with Familia Torres, launched International Wineries...
Pernod Ricard and Park Street Imports highlight the drivers of M&A in craft spirits, and talk about what both founders and investors must do to create a successful long-term partnership.
CBD is the most exciting and perhaps controversial new ingredient in decades: and this guest podcast from Rabobank looks at whether it's going to be a big deal - or a big disappointment.
It is vital that sports drinks designed to enhance the performance of athletes are clearly differentiated from highly caffeinated energy drinks that are not, says the European Specialist Sports Nutrition Alliance (ESSNA).
CAOBISCO – which represents the Chocolate, Biscuits and Confectionery Industries in Europe – has rebuffed a study’s suggestion that placing a tax on sweets snacks could be an effective tool in fighting obesity.
The Philippines' Tax Reform for Acceleration and Inclusion (TRAIN) law, which includes a new sugar tax, came into effect at the turn of the year, bringing with it a wave of confusion in the Philippines' drink sector.
