Industry Voices

Good zero and low alcohol brands have succeeded in understanding the lifestyle – or desired lifestyle – of their drinkers.

How to craft a zero-alcohol brand world

By Chris White, Managing Director, This Way Up

As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...

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The emerging global hard seltzer market

By Emily Smith, Content and Editorial Analyst at FMCG Gurus

Awareness of hard seltzers still needs to be built for the category to succeed globally, says Emily Smith of FMCG Gurus in this guest article.

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What is 'newsjacking', and how can drinks brands jump on it?

By Tom Harvey, co-founder, YesMore drinks marketing agency

Viral marketing is the holy grail of 'earned' media. Tom Harvey, co-founder, YesMore drinks marketing agency, takes a look at how drinks brands can make newsjacking work for them.

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Form AND function: The reasons behind the functional ingredient beverage trend

By Miriam Konz, EVP corporate strategy and innovation, AMC Global

To truly leverage the functional ingredient trend, you’ll need a deep understanding of the 'why' behind consumer choices. Miriam Konz, SVP of corporate strategy and innovation at AMC Global, takes a look at some of the overarching factors.

New appointments in the beverage industry: April 2022

People on the move: April 2022

By Rachel Arthur

From Bacardi to Diageo, we take a look at some of the beverage companies welcoming new faces to top jobs.

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Guest article

'Can you not can wine!' Wine distributor takes stance against canned wine

By Alex Green, founder, Beyond Wines

Following success in canned cocktails and beers, the wine industry has fast picked up on this format and sees it as a way to broaden appeal to other audiences. However, Alex Green, founder of UK wine distributor, Beyond Wines, argues that it is wrong...

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Understanding the No-Low Wine Category

By Shira Horn, AMC Global

While no-low alcohol sales are growing across the beer and spirits sector, the future of no-low wine offerings is a bit more complex, writes Shira Horn of AMC Global in this guest article.

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Guest article

Are we approaching English Wine’s time in the sun?

By Jamie Williams, Managing Partner, isobel.

With more glasses of English Sparkling wine enjoyed over Christmas than ever before, could 2022 be the year that English wine breaks into the mainstream?  Jamie Williams, a member of the British Guild of Beer Writers and Managing Partner of London independent...

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The changing face of Low2No alcohol

By Pete Martin, Regulatory Director, Ashbury

Pete Martin, Regulatory Director at UK product information specialist, Ashbury, breaks down the labelling laws for the sector, and shares his future predictions for the category.

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No and low alcohol beer is here to stay

By Shira Horn, AMC Global

Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.

New appointments in the beverage industry: December 2021

People on the move: December 2021

By Rachel Arthur

We take a look at some of the people taking on new jobs in the beverage industry as we head towards a new year.

Pic:getty/phototechno

People on the move: September 2021

By Rachel Arthur

As industry stalwarts step down from top roles, new faces are ready to make their mark. We take a look at some of the people taking on new jobs in the beverage industry this month.

Pic:getty/boonyachoat

Waste not, want not: How Suntory Beverage & Food GB&I is reducing water consumption

By Michelle Norman, director of external affairs and sustainability at Suntory Beverage & Food GB&I

The soft drinks industry has a big part to play in ensuring it both reduces water usage and increases the efficiency of water intensive processes. Michelle Norman, director of external affairs and sustainability at Suntory Beverage & Food GB&I,...

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Think like an architect to get your digital house in order

By Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture, Coca-Cola HBC

Tech innovation and digital transformation are critical in a fast-changing marketplace, but how do large businesses make this happen so they can adapt and grow? In this guest article, Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture...