By Mike Buckland, marketing controller, Highland Spring Group
The whole beverage industry is being shaped by a shift towards healthier products - but what does that mean for kids’ drinks? Mike Buckland of Highland Spring Group, parent company of UK bottled water brand Highland Spring, looks at the trends carving...
Following recent wine launches from Gary Barlow, Kylie Minogue and The Only Way is Essex star Amy Childs, Alex Green, co-founder of distributor Beyond Wines asks: how influential are celebrities in the drinks sector?
From functional beverages to natural energy, our experts share their insights on which beverage categories are popular with consumers today - and what categories we can expect to see sky-rocket in the future.
By Hannah Crum, president, Kombucha Brewers International
The COVID-19 pandemic has had devastating impacts on the US economy, but one industry that has continued to see growth-- and even increased demand, with the renewed interest in health brought on by the crisis-- is kombucha.
As industry stalwarts step down from top roles, new faces are ready to make their mark. We take a look at some of the people taking on new jobs in the beverage industry this month.
By Michelle Norman, director of external affairs and sustainability at Suntory Beverage & Food GB&I
The soft drinks industry has a big part to play in ensuring it both reduces water usage and increases the efficiency of water intensive processes. Michelle Norman, director of external affairs and sustainability at Suntory Beverage & Food GB&I,...
By Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture, Coca-Cola HBC
Tech innovation and digital transformation are critical in a fast-changing marketplace, but how do large businesses make this happen so they can adapt and grow? In this guest article, Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture...
This week, the UK’s advertising watchdog has pulled up four hard seltzers for making - or simply implying - health or nutritional claims on their products. So how should such brands navigate this territory?
By Callum Saunders, head of planning at ZEAL Creative
Today's brands are expected to have a purpose. So how should marketers approach this as they look to build brands? Callum Saunders at ZEAL Creative takes a look in this guest article.
'Clean label' is not a new idea - but 2021 research shows consumers have become even more attentive to product formulation, writes Will Cowling of FMCG Gurus in this guest article.
From e-commerce to lower alcohol products, Jamie Williams, managing partner at London advertising agency isobel, explores five post-COVID trends to watch in the wine industry.
Consumer buying habits are changing. In the past, it was about buying into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Now, consumers are much more focused on health and functionality, writes Richard Horwell...
