By Hannah Crum, president, Kombucha Brewers International
The COVID-19 pandemic has had devastating impacts on the US economy, but one industry that has continued to see growth-- and even increased demand, with the renewed interest in health brought on by the crisis-- is kombucha.
As industry stalwarts step down from top roles, new faces are ready to make their mark. We take a look at some of the people taking on new jobs in the beverage industry this month.
The soft drinks industry has a big part to play in ensuring it both reduces water usage and increases the efficiency of water intensive processes. Michelle Norman, director of external affairs and sustainability at Suntory Beverage & Food GB&I,...
By Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture, Coca-Cola HBC
Tech innovation and digital transformation are critical in a fast-changing marketplace, but how do large businesses make this happen so they can adapt and grow? In this guest article, Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture...
This week, the UK’s advertising watchdog has pulled up four hard seltzers for making - or simply implying - health or nutritional claims on their products. So how should such brands navigate this territory?
By Callum Saunders, head of planning at ZEAL Creative
Today's brands are expected to have a purpose. So how should marketers approach this as they look to build brands? Callum Saunders at ZEAL Creative takes a look in this guest article.
'Clean label' is not a new idea - but 2021 research shows consumers have become even more attentive to product formulation, writes Will Cowling of FMCG Gurus in this guest article.
From e-commerce to lower alcohol products, Jamie Williams, managing partner at London advertising agency isobel, explores five post-COVID trends to watch in the wine industry.
Consumer buying habits are changing. In the past, it was about buying into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Now, consumers are much more focused on health and functionality, writes Richard Horwell...
By Dr Adam Carey, chairman, European Specialist Sports Nutrition Alliance (ESSNA)
Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products. Dr Adam Carey, chairman of the European Specialist Sports Nutrition Alliance (ESSNA), looks at some of these myths...
By Émilie Steckenborn, founder and host of the Bottled in China podcast
A significant proportion of wine's carbon footprint comes from packaging. Could paper bottles reduce its impact? In this guest article, Émilie Steckenborn asks whether a transition to paper could happen in the near future.
Are virtual experiences a second best or a new premium? What's next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.
Often called “industry killers” by the mainstream media, Millennials and Gen Zers of legal age are drinking less alcohol than any generation before them. Jin Kim, CEO of Creative Digital Agency, explores how to reach these cohorts in this guest article....
By Adrian Lugg, founder and Managing Director of Hop Hut Marketing
It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of Hop Hut Marketing, in this guest article.
