Consumer buying habits are changing. In the past, it was about buying into a lifestyle that a snack or drink’s brand offered, rather than the actual product itself. Now, consumers are much more focused on health and functionality, writes Richard Horwell...
By Dr Adam Carey, chairman, European Specialist Sports Nutrition Alliance (ESSNA)
Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products. Dr Adam Carey, chairman of the European Specialist Sports Nutrition Alliance (ESSNA), looks at some of these myths...
By Émilie Steckenborn, founder and host of the Bottled in China podcast
A significant proportion of wine's carbon footprint comes from packaging. Could paper bottles reduce its impact? In this guest article, Émilie Steckenborn asks whether a transition to paper could happen in the near future.
Are virtual experiences a second best or a new premium? What's next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.
Often called “industry killers” by the mainstream media, Millennials and Gen Zers of legal age are drinking less alcohol than any generation before them. Jin Kim, CEO of Creative Digital Agency, explores how to reach these cohorts in this guest article....
By Adrian Lugg, founder and Managing Director of Hop Hut Marketing
It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of Hop Hut Marketing, in this guest article.
Vintage Wine Estates is going to merge with Bespoke Capital Acquisition Corp, a special purpose acquisition company (SPAC). So what is a SPAC - and why is it important?
By Dan Hooper, co-founder, YesMore alcohol marketing agency
As the UK prepares to ease restrictions, brands and venues face the challenge of finding a celebratory yet responsible and realistic tone in their marketing and communications. Dan Hooper, co-founder of YesMore marketing agency, gives his five top tips...
No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...
What can the beverage industry learn from 2020 - and apply to 2021? George Squire, an R&D lead at F&B innovation and commercialization group JPG Resources, looks at how companies can strengthen their supply chain.
Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.
By Ed Brown, community manager & content creator, YesMore.
This year, marketing options for Dry January were a lot more limited than in previous years. But that didn't stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns.
By Ron Ducharme, Vice President of Business Development, Covectra
With the increase in ecommerce, opportunities for counterfeit products are widening. In this guest article, Ron Ducharme, Vice President of Business Development at Covectra - a company working in track and trace since 2008 - looks at how 'next-generation...
By Callum Saunders, Head of Planning at ZEAL Creative Limited
As more brands recognise the importance of sustainability, it becomes harder to stand out. Callum Saunders, head of planning at ZEAL Creative, looks at how brands should direct their messaging around sustainability in 2021.
There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...
