Industry Voices

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People on the move: September 2021

By Rachel Arthur

As industry stalwarts step down from top roles, new faces are ready to make their mark. We take a look at some of the people taking on new jobs in the beverage industry this month.

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Think like an architect to get your digital house in order

By Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture, Coca-Cola HBC

Tech innovation and digital transformation are critical in a fast-changing marketplace, but how do large businesses make this happen so they can adapt and grow? In this guest article, Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture...

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The future of wine post-COVID: Five trends to watch

By Jamie Williams, managing partner, isobel.

From e-commerce to lower alcohol products, Jamie Williams, managing partner at London advertising agency isobel, explores five post-COVID trends to watch in the wine industry.

New appointments in the beverage industry: May 2021

People on the move: May 2021

By Rachel Arthur

From PepsiCo to Bacardi, we take a look at some of the people taking up top jobs in the beverage industry this month.

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Promoting sports drinks: Debunk the myths and boost your communications strategy

By Dr Adam Carey, chairman, European Specialist Sports Nutrition Alliance (ESSNA)

Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products. Dr Adam Carey, chairman of the European Specialist Sports Nutrition Alliance (ESSNA), looks at some of these myths...

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Could paper wine bottles replace glass bottles?

By Émilie Steckenborn, founder and host of the Bottled in China podcast

A significant proportion of wine's carbon footprint comes from packaging. Could paper bottles reduce its impact? In this guest article, Émilie Steckenborn asks whether a transition to paper could happen in the near future.

Are online tastings a blessing or curse? Pic:getty/demaerre

Digital will keep drinks flowing in 2021

By Jon Reay

Are virtual experiences a second best or a new premium? What's next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.

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How beverage brands can better engage Millennials and Gen Z

By Jin Kim, CEO, Creative Digital Agency

Often called “industry killers” by the mainstream media, Millennials and Gen Zers of legal age are drinking less alcohol than any generation before them. Jin Kim, CEO of Creative Digital Agency, explores how to reach these cohorts in this guest article....

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The power of competitive collaboration

By Adrian Lugg, founder and Managing Director of Hop Hut Marketing

It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of Hop Hut Marketing, in this guest article.

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