Industry Voices

Pic:getty/bymandesigns

A future of fizz or going flat? The soft drinks industry post-2020

By Danielle Jackson, Strategic Planner, ZEAL Creative

The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.

Juices are an attractive base for personalized beverages, given they already contain real nutritional ingredients. Pic:getty/mizina

Do consumers want personalized beverages?

By Will Cowling, marketing manager, FMCG Gurus

Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...

AB InBev's Kombrewcha brand is growing the hard kombucha category.

Guest podcast - Rabobank Liquid Assets Podcast

Joining forces: How ZX Ventures and Kombrewcha work together

By Rachel Arthur

What happens after a small, Brooklyn-based drinks startup gets acquired by the biggest beer company in the world? Kombrewcha joined ZX Ventures in 2016: and this guest podcast explores how the two are working together.

AB InBev's innovation arm includes brands such as Babe Wine, HiBall Energy and Master of Malt. Pic:getty/chaiyapruek2520

Guest podcast - Rabobank Liquid Assets Podcast

ZX Ventures: Inside AB InBev's growth and innovation group

By Rabobank Liquid Assets Podcast

ZX Ventures is AB InBev's global growth and innovation group, best known as a corporate venture fund, but its role goes far beyond that. Rabobank Liquid Assets takes a look inside the group in this guest podcast.

Pic:getty/catlane

Guest podcast

The triple bottom line with Jackson Family Wines: Rabobank Podcast

By Rabobank Liquid Assets Podcast

Jackson Family Wines has achieved a 33% drop in greenhouse gas emissions and a 60% reduction in the water required to produce a bottle of wine over the last decade. In February the company, together with Familia Torres, launched International Wineries...

'Big can learn from small, and small can learn from big' - Pernod Ricard's New Brand Ventures division. Pic: Getty/peterkernoch

Guest podcast

Lessons in craft M&A: Rabobank Liquid Assets Podcast

By Rabobank

Pernod Ricard and Park Street Imports highlight the drivers of M&A in craft spirits, and talk about what both founders and investors must do to create a successful long-term partnership.

Follow us

Products

View more

Webinars