Industry Voices

New appointments in the beverage industry: April 2022

People on the move: April 2022

By Rachel Arthur

From Bacardi to Diageo, we take a look at some of the beverage companies welcoming new faces to top jobs.

Pic:getty/sawitepkua

Guest article

'Can you not can wine!' Wine distributor takes stance against canned wine

By Alex Green, founder, Beyond Wines

Following success in canned cocktails and beers, the wine industry has fast picked up on this format and sees it as a way to broaden appeal to other audiences. However, Alex Green, founder of UK wine distributor, Beyond Wines, argues that it is wrong...

Pic:getty/thomasbarwick

Understanding the No-Low Wine Category

By Shira Horn, AMC Global

While no-low alcohol sales are growing across the beer and spirits sector, the future of no-low wine offerings is a bit more complex, writes Shira Horn of AMC Global in this guest article.

Pic:getty/petrenkod

Guest article

Are we approaching English Wine’s time in the sun?

By Jamie Williams, Managing Partner, isobel.

With more glasses of English Sparkling wine enjoyed over Christmas than ever before, could 2022 be the year that English wine breaks into the mainstream?  Jamie Williams, a member of the British Guild of Beer Writers and Managing Partner of London independent...

Pic:getty/kondor83

The changing face of Low2No alcohol

By Pete Martin, Regulatory Director, Ashbury

Pete Martin, Regulatory Director at UK product information specialist, Ashbury, breaks down the labelling laws for the sector, and shares his future predictions for the category.

Pic:getty/hinterhausproductions

No and low alcohol beer is here to stay

By Shira Horn, AMC Global

Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.

New appointments in the beverage industry: December 2021

People on the move: December 2021

By Rachel Arthur

We take a look at some of the people taking on new jobs in the beverage industry as we head towards a new year.

Pic:getty/phototechno

People on the move: September 2021

By Rachel Arthur

As industry stalwarts step down from top roles, new faces are ready to make their mark. We take a look at some of the people taking on new jobs in the beverage industry this month.

Pic:getty/boonyachoat

Waste not, want not: How Suntory Beverage & Food GB&I is reducing water consumption

By Michelle Norman, director of external affairs and sustainability at Suntory Beverage & Food GB&I

The soft drinks industry has a big part to play in ensuring it both reduces water usage and increases the efficiency of water intensive processes. Michelle Norman, director of external affairs and sustainability at Suntory Beverage & Food GB&I,...

Pic:getty/DKosig

Think like an architect to get your digital house in order

By Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture, Coca-Cola HBC

Tech innovation and digital transformation are critical in a fast-changing marketplace, but how do large businesses make this happen so they can adapt and grow? In this guest article, Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture...

Pic:getty/petrenkod

The future of wine post-COVID: Five trends to watch

By Jamie Williams, managing partner, isobel.

From e-commerce to lower alcohol products, Jamie Williams, managing partner at London advertising agency isobel, explores five post-COVID trends to watch in the wine industry.

New appointments in the beverage industry: May 2021

People on the move: May 2021

By Rachel Arthur

From PepsiCo to Bacardi, we take a look at some of the people taking up top jobs in the beverage industry this month.

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Promoting sports drinks: Debunk the myths and boost your communications strategy

By Dr Adam Carey, chairman, European Specialist Sports Nutrition Alliance (ESSNA)

Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products. Dr Adam Carey, chairman of the European Specialist Sports Nutrition Alliance (ESSNA), looks at some of these myths...

Pic: getty/benidio

Could paper wine bottles replace glass bottles?

By Émilie Steckenborn, founder and host of the Bottled in China podcast

A significant proportion of wine's carbon footprint comes from packaging. Could paper bottles reduce its impact? In this guest article, Émilie Steckenborn asks whether a transition to paper could happen in the near future.

Are online tastings a blessing or curse? Pic:getty/demaerre

Digital will keep drinks flowing in 2021

By Jon Reay

Are virtual experiences a second best or a new premium? What's next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.

Pic:getty/primorac91

How beverage brands can better engage Millennials and Gen Z

By Jin Kim, CEO, Creative Digital Agency

Often called “industry killers” by the mainstream media, Millennials and Gen Zers of legal age are drinking less alcohol than any generation before them. Jin Kim, CEO of Creative Digital Agency, explores how to reach these cohorts in this guest article....

Pic:getty/prostockstudio

The power of competitive collaboration

By Adrian Lugg, founder and Managing Director of Hop Hut Marketing

It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of Hop Hut Marketing, in this guest article.

Pic:getty/viewapart

How to keep your brand and venue marketing ‘reopening safe’

By Dan Hooper, co-founder, YesMore alcohol marketing agency

As the UK prepares to ease restrictions, brands and venues face the challenge of finding a celebratory yet responsible and realistic tone in their marketing and communications. Dan Hooper, co-founder of YesMore marketing agency, gives his five top tips...

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What low alcohol RTDs can learn from low alcohol beer

By Kate Johnson, Highball Cocktails

No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...

From packaging to co-packers, what do you need to know when starting out as a beverage entrepreneur? Pic:getty/syther5

Six steps for developing your own drinks brand

By Richard Horwell, Brand Relations

Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.

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The best Dry January campaigns of 2021

By Ed Brown, community manager & content creator, YesMore.

This year, marketing options for Dry January were a lot more limited than in previous years. But that didn't stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns.

Pic:getty/kondor83

What’s in the liquor you are drinking?

By Ron Ducharme, Vice President of Business Development, Covectra

With the increase in ecommerce, opportunities for counterfeit products are widening. In this guest article, Ron Ducharme, Vice President of Business Development at Covectra - a company working in track and trace since 2008 - looks at how 'next-generation...

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Guest article

Activating sustainability: 5 ways to refresh your approach in 2021

By Callum Saunders, Head of Planning at ZEAL Creative Limited

As more brands recognise the importance of sustainability, it becomes harder to stand out. Callum Saunders, head of planning at ZEAL Creative, looks at how brands should direct their messaging around sustainability in 2021.

How can you make your brand stand out to supermarket buyers? Starting now will help you get ahead. Pic:getty/lightfieldstudios

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

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Limited editions: What do they deliver for beverage brands?

By Danielle Jackson, strategic planner, Zeal Creative

The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...

Create, not copy: Five tips for good alcohol innovation. Pic:getty/ivan101

Embracing disruption: Five strategies alcohol brands are using to stay ahead

By Stephen Firth, Senior Partner, Vivaldi London

Brands which copy successful innovations will forever be playing catch up. Instead, they should understand why an innovation has succeeded and use those insights to carve out their own path, writes Stephen Firth, senior partner, Vivaldi London, in this...

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A future of fizz or going flat? The soft drinks industry post-2020

By Danielle Jackson, Strategic Planner, ZEAL Creative

The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.

Juices are an attractive base for personalized beverages, given they already contain real nutritional ingredients. Pic:getty/mizina

Do consumers want personalized beverages?

By Will Cowling, marketing manager, FMCG Gurus

Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...

AB InBev's Kombrewcha brand is growing the hard kombucha category.

Guest podcast - Rabobank Liquid Assets Podcast

Joining forces: How ZX Ventures and Kombrewcha work together

By Rachel Arthur

What happens after a small, Brooklyn-based drinks startup gets acquired by the biggest beer company in the world? Kombrewcha joined ZX Ventures in 2016: and this guest podcast explores how the two are working together.

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