You'd be forgiven for thinking they are two very different categories: but spirits brands can learn a lot from how coffee brands have built up rituals and experiences, writes Zander Corbin from creative and brand consultancy BLVR in this guest article.
The soda aisle is made up of iconic brands with red, blue and green products. But new beverage brands have other ideas, explains Amy Kosnick, CBX Director of Design Strategy, in this guest article.
By Graeme Offord, creative director (Sydney), Denomination
The rum industry is in the midst of a renaissance. But while these are exciting times for rum brands, many are missing out because they aren’t changing with the times, writes Graeme Offord, creative director (Sydney) of drinks design agency Denomination
Push those Margaritas, Cosmopolitans and Daiquiris aside. In 2023, clean and green drinks are top of the menu. But how can beverage brands show their commitment to a sustainable future? Giles Fuchs, owner of Gunner Cocktails, takes a look.
By Stuart Bond, Director of UK distributor, Beyond Wines
Champagne has long been a symbol of luxury, celebration and indulgence. The industry has weathered significant challenges: from economic downturns to changing consumer habits and preferences. But Champagne's current availability issues and price...
By Alex Green, Director and Co-founder, Beyond Wines
Against a backdrop of stagnating wine sales, organic wines are steadily growing in volume, value and variety. Alex Green, director and co-founder of UK-based wine distributor Beyond Wines, looks at how organic wine brands can increase their appeal to...
From fortification to flavor, low-no alcohol and low-sugar, what are consumers looking for in better-for-you beverages? Join us at FoodNavigator’s Positive Nutrition Summit to find out.
Bourbon distilleries are investing in visitor experiences - but what's the ROI? Gloria Chow, senior strategist at New York design agency Imagination, addresses the question.
From the potential future irrelevance of ‘Dry Jan’, to 0% beers with an enhanced ‘relaxing feeling’, just how big can non-alcoholic beer really get, and where can it go next? Asks Jamie Williams, Managing Partner at independent creative agency, isobel.
As January draws to a close, James Kindred, co-founder and Chief Brand Officer at Big Drop, highlights that demand for alcohol-free beers is now spread out across the whole year.
David Fudge, co-founder and CEO of US non-alcoholic spirit brand Aplós, explains why he thinks functional ingredients are the key to reshaping the drinks category.
2023 will be a big year for Welsh brewery Drop Bear Beer, as it opens its own brewery and expands listings across the UK and beyond. Joelle Drummond, Co-Founder and Director of Sales and Marketing, tells us more in our series profiling entrepreneurs in...
Mark Wong, founder of UK functional non-alcoholic beer start-up Impossibrew, sees many parallels between the alcohol alternative category and the meat alternative movement. In our series of interviews with movers and shakers in the industry, we hear how...
Canadian non-alcoholic beer brand Harmon's expects to see more and more innovation in the industry as craft brewers sit up and take note of growth in alcohol-free. In our series of interviews with innovators in the low/no industry, we hear more about...
Non-alcoholic spirit Lyre's is now available in more than 100 markets worldwide. In our series of interviews profiling innovators in the low/no alcohol industry, CEO Mark Livings shares his secrets to success.
In our series of interviews with innovators in the low/no alcohol space, California entrepreneurs Jordan Bass and Nick Taranto talk to us about their experience in founding and growing HOP WTR: an alcohol-free sparkling hop water with nootropics.
System launched its hard seltzers to create ‘the drinking experience we wanted but didn’t exist yet’: a 9 pack with 3 cans at 0% ABV, 3 cans at 5% ABV and 3 cans at 8% ABV. In our series celebrating innovators in the low/no alcohol industry, co-founders...
Our series profiles movers and shakers in the alcohol-free category. Today we talk to Marcus Sakey, founding partner and chief brand officer of Ritual Zero Proof: a non-alcoholic spirit alternative founded in Chicago in 2019.
Matthew Jukes worked as a wine taster and journalist for over three decades and could never find any low/no wines he liked. As the founder and CEO of Jukes Cordialities, he's now delighted to see his range of alcohol-free sophisticated premium beverages...
Our profile series celebrates movers and shakers in the low/no alcohol industry. Paul Holle, head brewer and owner of Idaho's Sawtooth Brewery, shares how the brewery has expanded into non-alcoholic options with Atmos Brewing Co.
Marie Fukuura, Future Growth Director, Budweiser Brewing Group UK&I, tells us why the AB InBev company is increasing its efforts in low and no alcohol.
Every day working at non-alcoholic aperitif brand Everleaf is unique, says the company's commercial director Daniel I'Anson. In our series of interviews celebrating the low/no alcohol movement, he tells us more about his role.
Kristina Roth founded US soft seltzer and non-alcoholic spirit brand MIXOLOSHE last year. In our series of interviews celebrating innovators in the low/no alcohol category, she tells us what inspires her.
Drynuary 2023 is particularly exciting for entrepreneurs Vanessa Royle and Mariah Wood - they're debuting their new non-alcoholic RTD cocktail brand Tilden in the US. We talk to the duo in our series of interviews with innovators in the low/no alcohol...
One of the early movers and alcohol-free cocktail shakers in the UK's low/no alcohol movement, Laura Willoughby MBE is a well-known face and source of inspiration. In our series of interviews focusing on the category, she tells us what she's...
Our new series profiles movers and shakers in the alcohol-free category. Today we talk to Amanda Thomson, who's used her experience at the Cordon Bleu School to create alcohol-free wine alternative Noughty.
This new series profiles innovators in the low/no alcohol industry. Here, Rose Bax, co-founder of Bax Botanics, tells us what inspires her and her brand.
UK coastal distillery Salcombe Distilling Company launched its non-alcoholic spirit range New London Light in 2020. In our new series of interviews celebrating innovators in the low/no alcohol industry, Howard Davies, co-founder and director of the distillery,...
Craft brewers are starting to think of themselves as beverage companies rather than breweries, writes Maria Pearman, Beverage Practice Leader at US accounting and advisory firm GHJ.
The European Commission is planning to introduce a mandatory front-of-pack nutrition labelling (FOPNL) - but sports drinks may be penalised by a system that does not take into account their specific use, writes Dr Adam Carey, Chairman of the European...
The cost of living is impacting most households - so why is premiumisation rising? Product intelligence platform Vypr reveals some of the insights from its latest consumer survey.
As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...
By Tom Harvey, co-founder, YesMore drinks marketing agency
Viral marketing is the holy grail of 'earned' media. Tom Harvey, co-founder, YesMore drinks marketing agency, takes a look at how drinks brands can make newsjacking work for them.
Flavored spirits add a new dimension to the category - but could there be a catch? Mike Spurling, co-founder of drinks consultancy Barfly, looks at the category.
As wine producers strive to make a no-alcohol wine that actually tastes good, they also need to ensure the bottle looks the part, argues Rowena Curlewis, founder and CEO of drinks design specialists Denomination.
By Miriam Konz, EVP corporate strategy and innovation, AMC Global
To truly leverage the functional ingredient trend, you’ll need a deep understanding of the 'why' behind consumer choices. Miriam Konz, SVP of corporate strategy and innovation at AMC Global, takes a look at some of the overarching factors.
Following success in canned cocktails and beers, the wine industry has fast picked up on this format and sees it as a way to broaden appeal to other audiences. However, Alex Green, founder of UK wine distributor, Beyond Wines, argues that it is wrong...
By Stuart Ward, Head of Sales Capabilities, Coca-Cola HBC
Coca-Cola Hellenic Bottling Company developed its own 'Sales Academy' in 2021: which provides continuous learning opportunities for employees. Stuart Ward, Head of Sales Capabilities, explains why it's a game changer for the company.
While no-low alcohol sales are growing across the beer and spirits sector, the future of no-low wine offerings is a bit more complex, writes Shira Horn of AMC Global in this guest article.
With more glasses of English Sparkling wine enjoyed over Christmas than ever before, could 2022 be the year that English wine breaks into the mainstream? Jamie Williams, a member of the British Guild of Beer Writers and Managing Partner of London independent...
Pete Martin, Regulatory Director at UK product information specialist, Ashbury, breaks down the labelling laws for the sector, and shares his future predictions for the category.
Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.
By Mike Buckland, marketing controller, Highland Spring Group
The whole beverage industry is being shaped by a shift towards healthier products - but what does that mean for kids’ drinks? Mike Buckland of Highland Spring Group, parent company of UK bottled water brand Highland Spring, looks at the trends carving...
Following recent wine launches from Gary Barlow, Kylie Minogue and The Only Way is Essex star Amy Childs, Alex Green, co-founder of distributor Beyond Wines asks: how influential are celebrities in the drinks sector?
