Energy Drinks & Beyond

'Loving my life…like a Big Mac after a 12 mile hike!'

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

By Ben BOUCKLEY

BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.

5 Booms to Shake the Beverage Room in 2014!

5 Booms to Shake the Beverage Room in 2014!

By Ben BOUCKLEY

Here are five global beverage trends that could shake up everything from soda to smoothies in 2014, as tea goes glam and consumers grow more cynical and health conscious.

Suggest a story and...BeverageDaily.com hits 500 Facebook likes!

Suggest a story and...BeverageDaily.com hits 500 Facebook likes!

By Ben BOUCKLEY

So don't all unlike it at once! Seriously, thank you for your support as readers on Facebook, and our other social media channels - Linked In and Twitter - where we aim to spark debate and bring you the beverage industry news and views that matter.

‘Fusion Energy Drinks’ fire new consumption occasions: WILD Flavors

ANUGA TASTE THE FUTURE 2013: TAKE-HOME TRENDS FROM THE SHOW

‘Fusion Energy Drinks’ fire new consumption occasions: WILD Flavors

By Ben BOUCKLEY

Tanja Krüger from WILD Flavors notes the emerging trend in energy drinks towards ‘fusion energy’ - products that pair energy with other global success stories including tea and malt-based ingredients.

The Tackiest 'Taste the Future' Stands: Anuga 2013

ANUGA TASTE THE FUTURE 2013

The Tackiest 'Taste the Future' Stands: Anuga 2013

By Ben BOUCKLEY

Here’s our pick of the tackiest beverage brand stands on show at Anuga Taste the Future 2013 in Cologne, from ‘Supergirls’ dressed to please to men decked out as trees…

‘World’s Strongest Cola’ wins CULT shelf space

ANUGA TASTE THE FUTURE 2013: 'You must think differently to compete in cola', CULT founder

‘World’s Strongest Cola’ wins CULT shelf space

By Ben BOUCKLEY

CULT Energy founder Brian Sørensen explains why the world’s most caffeinated cola outsells Pepsi in convenience channels and supermarkets in the brand’s native Denmark.

French safety agency ANSES warns of energy drinks exercise risk

WIDE-RANGING NATIONAL REPORT WARNS 'VULNERABLE' GROUPS including children

French safety agency ANSES warns of energy drinks exercise risk

By Ben BOUCKLEY

French food safety agency ANSES recommends that the nation stop drinking energy drinks together with alcohol and during physical exercise due to the risk of adverse effects from caffeine.

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

energy drinks giant defends 'ironic' advertisement

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

By Ben BOUCKLEY

Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so great that it has now made its way into our language' and stressing...

Munich Beverage Buzz: 10 Hot New Concepts at DrinkTec 2013

DRINKTEC 2013: LIVE FROM THE SHOW FLOOR

Munich Beverage Buzz: 10 Hot New Concepts at DrinkTec 2013

By Ben BOUCKLEY

Check out the most interesting beverage concepts on show at DrinkTec 2013, with innovations from key players Döhler, WILD Flavors and BENEO – stretching from ‘liquid breakfast solutions’ to lemon cheesecake flavored dessert drinks!

Chinese fake seizures prompt Red Bull response

ANALYST WARNS BRANDS MUST BE 'EXTRA VIGILENT'

Chinese fake seizures prompt Red Bull response

By Ben BOUCKLEY

Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst warns the issue is a serious problem in 'virtually every...

‘Nobody Does It Better…than Drinktec’: 2013 show director claims

DRINKTEC 2013 SPECIAL: PETRA WESTPHAL HAILS 'BIGGEST, MOST INTERNATIONAL' DRINKS SHOW

‘Nobody Does It Better…than drinktec’: 2013 show director claims

By Ben BOUCKLEY

Drinktec exhibition director Petra Westphal insists that no other beverage trade show can rival it for appeal, as she reveals 2013 highlights in Munich including a greater focus on dairy and liquid foods.

Energy drinks in c-stores: Strong summer for Red Bull, Monster, NOS, Full Throttle, weaker performance from AMP, Rockstar

Energy drinks in c-stores: Strong summer for Red Bull, Monster, NOS, Full Throttle, weaker performance from AMP, Rockstar

By Elaine WATSON

The energy drink category - which did not set the world on fire in most other retail channels this summer - posted 7.4% dollar sales growth in the US convenience store channel in the four weeks to August 3, driven by a strong performance from Red Bull...

Caffeine cards are on table following IOM meeting, observers say

Caffeine cards are on table following IOM meeting, observers say

By Hank Schultz

A recent workshop sponsored by the Institute of Medicine on caffeine and its effect in consumer products such as energy drinks was helpful in making clear the points of view of the various stakeholders, according to observers.  What was less clear was...

PQQ set to make splash in sports nutrition beverages

PQQ set to make splash in sports nutrition beverages

By Hank Schultz

Two firms have joined forces to bring the multifunctional molecule pyrroloquinoline quinone, or PQQ, into the sports nutrition market via beverage applications.  The partnership pairs Virun’s delivery technology with Nascent Health Sciences' supply...

Maple water: The new coconut water?

Maple water: The new coconut water?

By Hank Schultz

Coconut water has a new competitor. Maple water, a beverage consisting of the raw sap from sugar maple trees, has made its Canadian market debut in Quebec and British Columbia, according to an organization of maple sugar producers.

Mother sues Monster Energy over death of son, 19

NO 'CAUSAL CONNECTION' PROVEN: MONSTER BEVERAGE CORPORATION

Mother sues Monster Energy over death of son, 19

By Ben BOUCKLEY

The mother of a US teenager yesterday sued Monster Beverage Corporation alleging that his death in 2012 following a cardiac arrhythmia was a direct result of his drinking Monster Energy.

Green bull? ‘Natural energy’ grows health claim wings

Green bull? ‘Natural energy’ grows health claim wings

By Diana Cowland

The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.

Red Bull won’t give runners wings, small-scale study suggests

Red Bull won’t give runners wings, small-scale study suggests

By Ben BOUCKLEY

Red Bull energy shots failed to improve the time in which experienced runners completed a 5km run versus a placebo, according to a new, but small-scale US/Australian study claiming to be the first to examine the efficacy of shots rather than energy drinks...

Follow us

Products

View more

Webinars