Energy Drinks & Beyond

The proposals to revise the Nutrition Facts panel mark the biggest change to food labeling regs in 20 years

New labels would highlights calories, include 'added sugars'

Special edition - Nutrition Facts revamp: Radical overhaul or a missed opportunity?

By Elaine Watson

UPDATED: Significant changes to the Nutrition Facts panel on foods & beverages have been proposed in the US and Canada, with the plan to include ‘added sugars’ tweak rules on dietary fiber labeling, and update the reference values used to calculate...

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

Red Bull: 'All future claims will be medically and/or scientifically supported'

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

By Elaine Watson

Red Bull has agreed to pay $13m to resolve a class action lawsuit accusing it of falsely advertising its energy drinks as providing functional benefits above and beyond what might be obtained from “a simple cup of coffee or a caffeine pill”.

Sustained energy driving market growth: Mintel

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

By Maggie Hennessy

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition, weight management and even kids. 

The World Tea and Healthy Beverage Expos are a welcome fixture on the US tradeshow calendar, insists Jim Tonkin from Healthy Brand Builders

HEALTHY BEVERAGE EXPO 2014: BRANDS CAN SCORE WITH C-STORES

‘Dollar motivation’ risks damaging healthy beverage definition: expert

By Ben BOUCKLEY

Industry expert Jim Tonkin insists the Healthy Beverage Expo raises the bar in terms of what counts as a ‘healthy beverage’ and is a welcome antidote to the ‘dollar motivation’ he thinks drives other shows.

Energy drinks with beauty benefits: A growth industry, according to MyDrink Beverages (Photo: Soren Rajczyk/Flickr)

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

By Ben BOUCKLEY

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

Safety fears could slow energy drink drive into liquid water enhancers

BRANDS MAY HAVE TO 'REFORMULATE AND REMOVE' FUNCTIONAL INGREDIENTS - ANALYST WARNS

Safety fears could slow energy drink drive into liquid water enhancers

By Ben BOUCKLEY

Despite the presence of MIO Energy, Mintel warns that energy drinks brands could face problems if they try to conquer new territory in the US liquid water enhancer space due to safety concerns.

Was it worth it? InnoBev Global Soft Drinks Congress 2014

BEVERAGEDAILY.COM SCORE: 88.75% - 'ZENITH HITS TOP GEAR'

Was it worth it? InnoBev Global Soft Drinks Congress 2014

By Ben BOUCKLEY

We're starting up a new slot at BeverageDaily.com called 'Was it worth it?' to review beverage conferences and trade shows. First up is Zenith International's Innobev Global Soft Drinks Congress in Lisbon. The sun was shining there...

Active duty Marine's energy shot packs mega doses of vitamins

Active duty Marine's energy shot packs mega doses of vitamins

By Hank Schultz

Battlefield experience in Afghanistan gave Marine Corps Maj. Robert Dyer a good idea of what he wanted in a supplement.  And surving the stress of being a forward air controller in the combat zone helped him weather the stress of launching a new supplement...

'Loving my life…like a Big Mac after a 12 mile hike!'

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

By Ben BOUCKLEY

BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.