Monster Energy Zero Ultra tops IRI’s 2014 NPD ‘pacesetters’ list By Ben BOUCKLEY 12-Mar-2014 - Last updated on 12-Mar-2014 at 14:55 GMT Email to a friend Monster Energy Ultra topped the IRI beverage league table for the best-selling newcomers in C-stores in 2013, while Red Bull Total Zero and Bud Light Lime Lime-A-Rita also starred. Monster Energy Zero Ultra - $268m Red Bull Total Zero - $139.1m Bud Light Lime Lime-A-Rita - $113.1m Budweiser Black Crown – $55.9m Neuro Drinks - $52.1m Pepsi NEXT – $31.1m Starbucks Refreshers - $24.1m Bud Light Lime Straw-Ber-Rita - Rising Star! Mountain Dew Kickstart - Rising Star Red Bull Editions – Rising Star Prev 1 2 3 4 5 … 10 Next
