Monster Beverage has confirmed to BeverageDaily.com that it has shelved plans to launch female-oriented energy drink line extension Monster Energy Ultra Pink.
Just days after Monster Beverage Co pre-emptively sued him, San Francisco city attorney Dennis Herrera has slapped the energy drinks giant with a lawsuit of his own accusing it of violating state law by marketing its products to kids.
San Francisco city attorney Dennis Herrera says he will aggressively litigate Monster’s lawsuit asking a federal judge to halt his investigation into posssible violations of California involved in Monster’s marketing of energy drinks to children.
GlaxoSmithKline will sell its “iconic brands” Lucozade and Ribena to a beverage giant – if the price is right – the company announced in its Q1 results yesterday.
The UK Advertising Standards Agency (ASA) has upheld 156 consumer complaints relating to an energy drink called ‘Pussy Natural Energy’, but the brand insists protestors simply twisted the meaning of an innocent word.
FIRMS SEE UNTAPPED POTENTIAL IN CLEAR, FUNCTIONAL BEVERAGES
Virun and Stepan Lipid Nutrition have signed a letter of intent to exploit what both companies agree is untapped potential in the clear, functional beverage space.
nutritionist enlists senatorial support as monster threatens legal action
Senator Richard Blumenthal has denounced Monster on Twitter for threatening kids’ nutritionist ‘Dr Deb’ with legal action, following ‘false and defamatory’ statements on energy drinks made in a newsletter aimed at children aged 6-10 and their parents.
Despite industry claims energy drinks contain no more caffeine than Starbucks coffee, a group of top US health professionals tells the FDA energy caffeine content differs in ‘three important ways’ and says the agency should apply GRAS standards for soda...
Red Bull tells BeverageDaily.com that Austrian blackmailers have threatened to contaminate the firm’s drinks with faecal matter if they are not payed off, but insists the firm 'is not and never will be susceptible to blackmail'.
Bob Marley relaxation drink brand Marley’s Mellow Mood tells BeverageDaily.com that building a new functional drinks sub category has been challenging, but the brand is now gaining real momentum.
The chairman of the Chicago City Council committee discussing highly caffeinated energy drinks is ‘confident’ some sort of action will come out of the hearings.
Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define the category.
Philip Bromley from US biotech firm VIRUN tells BeverageDaily.com that one form of the science ‘Holy Grail’ is a pill that gives you everything food does and more, without Oompa Loompa-style side-effects, but in the meantime there are science-backed functional...
There is “no medical or scientific evidence that would support a finding that the death of Anais Fournier was causally linked to consumption of Monster Energy drinks”, say experts hired by Monster to address allegations in a lawsuit filed by the Maryland...
Monster Beverage plans to launch a protein-rich energy drink range called Muscle Monster in 15.5oz cans, as well as a zero-calorie, zero sugar energy option, in H1 2013.
Rexam says it will build on its already strong relationship with Red Bull by building a new £115m ($175m) specialty can plant with a 2.2bn capacity for the energy drinks giant in Switzerland.
One top food attorney says he is not wholly surprised by Monster Beverage Corporation's decision to reclassify its energy drinks as beverages rather than dietary supplements, and that it will actually remove many US regulatory complications.
SK Energy CEO Chris Clarke tells BeverageDaily.com about rapper Curtis ’50 Cent’ Jackson’s passion for their energy shot brand, and plans to cement the US No.2 spot by selling 40-50m units in 2013.
A small minority of energy drink consumers regularly drink more than one can/shot in one sitting; the peak time for knocking back an energy drink or shot is 3-9pm; and the most popular energy drink combo is Red Bull and 5-Hour Energy.
PepsiCo brand Mountain Dew will launch a new fruit juice and coffee-based drink across the US from February 25 to provide a morning ‘pick me up’, and tap a key 2013 ‘natural energy’ trend.
Adomas Pranevicius, MD of Lithuanian beverage production management and development firm MyDrink Beverages tells Ben Bouckley why SMEs should buy a ready-made beverage brand, rather than treading the long, thorny NPD path alone.
High profile US attorney Justin Prochnow tells BeverageDaily.com that a Chicago Alderman’s proposal to ban sales of energy drinks in the city contains ‘blatant misrepresentations of the law’.
Three crusading US politicians are demanding that top energy drinks and shots brands such as 5-Hour Energy, Monster, Rockstar and Red Bull provide them with data on ingredients and marketing claims.
A new report on drug-related Emergency Room (ER) visits has raised fresh questions over the safety of energy drinks, but has been criticized by beverage makers for drawing conclusions that are not supported by the data.
The CEO of Californian biotech company Virun has revealed to BeverageDaily.com that his firm has sealed two novel equity deals that involve it taking significant equity stakes in beverage brands, in exchange for access to its patented ingredient delivery...
Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)
Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...
Energy drinks and ready to drink coffee are the fasting growing products in the vending market - although they still represent a relatively small chunk of the market - according to a new report from Packaged Facts.
While the price per volume of many ‘center of store’ food products rose in 2012, the average price per volume for energy drinks dropped 7.6% in 2012 vs 2011 across all grocery channels, according to Symphony IRI.
Tune in to the second part of BeverageDaily.com’s beverage industry predictions for 2013, from interactive packaging going pop to energy drinks feeling the heat in the mosh pit.
If the beverage world were a band poised on the brink of super stardom, here are some of the killer chords and rollickin’ riffs that could shake up the scene in 2013, as we solo on everything from carbonates to beauty drinks and beyond...
Ethyl lactate offers an eco-friendly and efficient method of decaffeination, according to a study just published in the journal Food and Bioproducts Processing.
Unit volumes of energy drinks were up a whopping 18.7% in 2012 - a staggering achievement given that unit sales of consumer packaged goods across all outlets slumped 0.3% over the same period - according to Symphony IRI*.
Monster Beverage Corporation CEO Rodney Sacks has faced down critics of energy drinks and his firm, and said attacks mirrored those on mounted on Coca-Cola and addressed to a ‘gullible public’ a century ago.
Red Bull rival Sun Mark claims to have dealt a “very significant blow” to the abuse of monopoly rights in the soft drinks industry, after the EU body let the UK firm to register ‘Bulldog’ as a trade mark.
Virun CEO Philip Bromley tells BeverageDaily.com how functional energy brands can compete with Monster on crowded fixtures, as VPX Sports claims to redefine the category with a new launch.
The Food and Drug Administration (FDA) has told US Senators Dick Durbin and Richard Blumenthal that is reviewing the safety of energy drinks and may take regulatory action if it finds a health risk.
Adomas Pranevicius, CEO of MyDrink Beverages, gives BeverageDaily.com readers the further lowdown on new non-alcoholic drinks concepts that could set the market alight in 2013.
Rexam is investing around £20m to build a fourth can line at its Austrian site devoted entirely to the production of packaging for Red Bull, which is also filled onsite.
A European Commission working group has found growing support to authorise five mental and physical caffeine-based health claims – as long as they contain strict conditions of use statements.
5-Hour Energy is “unaware of any deaths proven to have been caused” by consuming its top-selling energy shots, distributor Living Essentials has insisted, after the FDA confirmed it has received 92 serious adverse event reports (AERs) citing 5-Hour-Energy...
The mother of a US teenager who died due to caffeine toxicity after consuming energy drinks is suing Monster Beverage Corporation, and one of her lawyers is calling on the FDA to regulate the beverages and ban sales to minors.
Dispatches from the Food & Nutrition Conference & Expo (FNCE) 2012
The percentage of American children drinking carbonated soft drinks has declined noticeably across all age groups since 2006, according to new data unveiled at the Food & Nutrition Conference & Expo (FNCE) in Philadelphia this week.
