‘Buying ready-made beverage brands saves SMEs money and time’: My Drink Beverages CEO


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Picture Copyright: www.napnock.com
Picture Copyright: www.napnock.com

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Adomas Pranevicius, MD of Lithuanian beverage production management and development firm MyDrink Beverages tells Ben Bouckley why SMEs should buy a ready-made beverage brand, rather than treading the long, thorny NPD path alone.

“Recently we saw a demand for readymade beverage concepts, usually amongst SMEs with a turnover of €5-10m, without the resources to hire additional project managers, a professional team of marketing specialists and experienced production managers,” ​Pranevicius tells BeverageDaily.com, in this exclusive podcast.

“We know from experience that beverage development takes between 9-12 months – recipe development, marketing development, production management,” ​he adds.

But SMEs could lower NPD cost by shortening this cycle time, Pranevicius claims, where his firm collaborates with creative agencies to offer finished product concepts – one success story is the Napnock energy shot, pictured – cutting product development time to two or three months.

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