INNOBEV GLOBAL SOFT DRINKS CONGRESS: FINAL THOUGHTS

‘Functional beverage belief is back’: Zenith International chair

By Ben BOUCKLEY

- Last updated on GMT

Zenith International chairman Richard Hall
Zenith International chairman Richard Hall

Related tags Global soft drinks Soft drink Richard hall

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is regaining its faith in functional products. 

Reflecting on the 10th​ InnoBev Global Soft Drinks Congress that took place in Lisbon this week, Hall alluded to a panel discussion on sustainability that brought speakers from WWF, Oxfam and Coca-Cola Europe.

“Health and sustainability seem to be, as ever, the two key issues. What came out of this congress was not only the extent to which the industry is leading, but also has to lead and link up with the pressure groups,”​ Hall says in this podcast.

“That’s on the large scale. As far as specific messages coming through – a lot of attention to what fewer calories and natural sweeteners can contribute,” ​Hall adds.

Zenith’s chair also mentioned discussions this week about new dispense and cap technologies and enhancers for liquids that move beyond water towards sectors such as milk, coffee and even cocktails.

“There’s a new belief I think in the functional benefits of products, where up until 2008 and the economic downturn they were going strong, then the premium put people off…Now I think extra benefits are back in favor,”​ Hall says.

Related news

Show more

Related products

show more

Uniting Flavor & Function in Dairy Beverages

Uniting Flavor & Function in Dairy Beverages

Content provided by Virginia Dare Extract Co Inc | 20-Feb-2024 | White Paper

As demand for functional beverages grows, dairy’s innate nutritional benefits and creamy sensory experience make it a compelling choice for consumers.

Replicate full sugar taste.

Replicate full sugar taste.

Content provided by ADM | 24-Oct-2023 | White Paper

Sweetening solutions and flavor technology must work in unison to successfully achieve sugar reduction targets.

Energy Drinks That Perform on Every Level

Energy Drinks That Perform on Every Level

Content provided by ADM | 18-Oct-2023 | Infographic

As the number of energy options for consumers continues to grow, best-in-class innovation allows your brand to stand out. From adventurous and fresh flavor...

Tagatose—a sweet way to reduce calories

Tagatose—a sweet way to reduce calories

Content provided by ASR Group | 04-Oct-2023 | Application Note

Introducing Tagatose - an excellent alternative to high potency sweeteners and sugar alcohols. Tagatose is a rare sugar that’s 90% as sweet as sucrose...

Related suppliers