Energy Drinks & Beyond

Parliament concerns over energy drinks come to a head as MEPs vote to veto caffeine health claims. © iStock.com / KatarzynaBialasiewicz

MEPs vote to veto 4 caffeine health claims

By Annie Harrison-Dunn

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns could result in yet more years of "legal uncertainty”.

The global energy drink sector is set for robust growth but could regulations and health concerns chill expansion? ©iStock

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

By Shane STARLING

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

The California-based energy drink giant has been locked in an appeals process for its EU trademark since 2013.

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

By Annie Harrison-Dunn

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

Asia: Rapid urbanization, consumer interest in health & wellness, and a large population. Pic: iStock/fpdress

What will global beverage consumption look like in 2021? Region by region data

Unprecedented growth for Asia beverage market

By Rachel Arthur

Asia’s beverage market will experience unprecedented growth, taking two-thirds of global incremental consumption by 2021, according to figures from Canadean.

The profile of the sweetener has been boosted this month with the launch of STATE, a Danish sports drink fronted by Premier League football player Christian Eriksen.

Product strategy expert says palatinose's 'time has come'

By Lynda Searby

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. 

'In Saudi Arabia they have huge restrictions on energy drinks – in summary, you can do nothing – you can’t do tastings, advertising, sponsorship, nothing,' says one brand in the region. © iStock.com / lowkick

Saudi Arabia smacks energy drinks with new fines

By Eliot Beer

Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.

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