Energy Drinks & Beyond

Sproutly positions itself for North America’s cannabis explosion

By Beth Newhart

With the US poised to sign a farm bill that will legalize hemp production, and Canada’s recent legalization of recreational marijuana, North America is on the brink of a CBD revolution. Food, beverage and ingredients companies are all looking to get in...

With the rise of diets such as keto, paleo & gluten-free, there'll be a move to develop corresponding labelling & certification on products, says Koia

Koia launches keto-friendly drinks

By Beth Newhart

Koia, known for its plant-based RTD smoothies, is introducing Koia Keto in the new year. The high-fat and low-carb beverages claim to help achieve ketosis, a main component of the trendy ketogenic diet. It represents a growing opportunity for brands to...

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

Coca-Cola is developing two new energy drinks that it plans to market with its own brands in 2019. Pic: ©GettyImages/NooMUboN

Monster fights with Coca-Cola over competing energy drinks

By Beth Newhart

As the largest shareholder in Monster Beverage, Coca-Cola struck a non-competing deal with it when it comes to energy products. Now the two companies have a difference of opinion over Coke’s plans to release new energy drinks in 2019.

RUNA challenges ‘formulated in a lab’ energy drink notion

EXPO WEST 2018

RUNA challenges ‘formulated in a lab’ energy drink notion

By Mary Ellen Shoup

RUNA is providing the energy drink category with a natural alternative that gives consumers a caffeine boost without ‘the crash’ thanks to its core ingredient, derived from caffeinated Amazonian holly leaves.

Innovation in low/no sugar gathers pace. Pic:iStock/nixoncreative

Sports and energy drinks: The rise in low sugar NPD

By Rachel Arthur

The upcoming sugar tax in the UK – along with consumers’ concerns over sugar – have encouraged sports and energy drinks brands to step up low- and no-sugar product development. In fact, these varieties accounted for 26% of launches in 2016, according...

'Rather than throwing the baby out with the bathwater we just need to look at it and find a way of making sure the vulnerable consumer is protected,' says GSK. ©iStock/EldadCarin

Dispatches from the #SNC16 congress in Frankfurt

Could energy drinks be cut out of the EU caffeine claim loop?

By Annie Harrison-Dunn

The European Specialist Sports Nutrition Alliance (ESSNA) is lobbying for two different solutions to the EU caffeine claim hold up, one of which could see use of the claims limited to sports supplements only.  

In 2015 global volumes of energy drinks reached 8.8 billion litres – up 10% from the previous year despite political turmoil around the sector. ©iStock/Elisanth_

Germany overtakes US as top energy drink innovator

By Annie Harrison-Dunn

For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel. 

'...we suggest that arrhythmia could be a complication of ED consumption...' ©iStock

Energy drinks linked to cardiac events

By Eliot Beer

A new study of a patient with cardiac arrhythmia and bloody vomit after drinking Monster energy drinks provides new evidence the high-caffeine beverages may cause cardiac problems.

Parliament concerns over energy drinks come to a head as MEPs vote to veto caffeine health claims. © iStock.com / KatarzynaBialasiewicz

MEPs vote to veto 4 caffeine health claims

By Annie Harrison-Dunn

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns could result in yet more years of "legal uncertainty”.

Follow us

Products

View more

Webinars