Energy Drinks & Beyond

Today’s consumers are expecting function, taste, affordability and convenience all rolled into one beverage. Pic: ©GettyImages/baibaz

Superfoods take center stage in specialty beverages

By Beth Newhart

Functional beverage launches were common in 2018, and their popularity is only expected to grow in 2019. At the Winter Fancy Food Show (WWFS) in San Francisco, small-scale brands showcased new drinks packed with functional ingredients like rose extract,...

Dunkin’ rolls out new packaging and Energy Cold Brew drink

By Beth Newhart

After announcing in September that the popular US-based coffee and donut chain would change its name from Dunkin’ Donuts to just Dunkin’, it’s officially launching the new brand identity in packaging and store design nationwide.

Sproutly positions itself for North America’s cannabis explosion

By Beth Newhart

With the US poised to sign a farm bill that will legalize hemp production, and Canada’s recent legalization of recreational marijuana, North America is on the brink of a CBD revolution. Food, beverage and ingredients companies are all looking to get in...

With the rise of diets such as keto, paleo & gluten-free, there'll be a move to develop corresponding labelling & certification on products, says Koia

Koia launches keto-friendly drinks

By Beth Newhart

Koia, known for its plant-based RTD smoothies, is introducing Koia Keto in the new year. The high-fat and low-carb beverages claim to help achieve ketosis, a main component of the trendy ketogenic diet. It represents a growing opportunity for brands to...

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.

Coca-Cola is developing two new energy drinks that it plans to market with its own brands in 2019. Pic: ©GettyImages/NooMUboN

Monster fights with Coca-Cola over competing energy drinks

By Beth Newhart

As the largest shareholder in Monster Beverage, Coca-Cola struck a non-competing deal with it when it comes to energy products. Now the two companies have a difference of opinion over Coke’s plans to release new energy drinks in 2019.

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