Pureboost clean energy drink raises more than $2 million via crowdfunding

By Asia Sherman

- Last updated on GMT

© Pureboost / Facebook
© Pureboost / Facebook

Related tags functional beverages Energy drinks Antioxidant fundraising

Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.

“We have been pleased with the rapid growth of Pureboost, mostly driven by our satisfied customers that include doctors, dietitians and everyday people looking to get through the day full of energy and feeling good,”​ said Brian Enge, co-founder at Pureboost, former pro soccer player and Harvard Business School graduate.  

“This is the fourth start-up company I’ve been a part of and together with the team, I’m optimistic about continuing to accelerate our growth thanks to our community round on Wefunder.” 

The clean energy drink mix launched in 2018 and says that it is on track to reach $100 million in revenue by 2026, reporting $17.5 million in cumulative revenue to date.

Keeping up with the kids

Enge and his team of co-founders are parents and active lifestyle individuals who wanted to create a brand to support people like themselves looking for a source of better-for-you energy to help balance life commitments.

“As founders, we came together because we had one main pain point: we all had busy schedules and needed something to help us keep up with our even busier kids,”​ said Sean Ross, co-founder and chief product and manufacturing officer at Pureboost.

“When we looked at the options out there, everything included either tons of sugar, way too much caffeine or bad-for-you artificial sweeteners and ingredients.”

Branded as dietary supplement front-of-pack and delivered in on-the-go drink mix sachets, Pureboost is currently available in the Original, Immune and Superfoods clean energy oxidant mix lines in variety of citrus, berry and tropical flavors.

Clean energy movement 

Future Market Insights projects that the global energy drinks market will reach $68.1 billion in 2022 and grow at a CAGR of 7% to $98.8 billion by 2032. As main influencer, the market research firm cites growing consumer focus on health and fitness, fueling a steady increase of natural functional beverage launches in the energy drinks category as cleaner alternative.

In joining this clean energy movement, Pureboost says that it has “cracked the nutritional code on clean energy drinks” ​to deliver crash-free hydration with immunity boosting benefits, along with vitamins and minerals to fill in daily dietary gaps. 

“Pureboost is clean energy from vitamin B12 and natural green tea caffeine, boosted with amazing functional benefits from 25 vitamins and minerals and our Hydration Maximizer Electrolyte Blend,” ​Ross said.

"It’s made without sugar, sucralose and does not contain any of the other 'dirty' ingredients that most energy drink brands contain." 

He adds that two packets of Pureboost provide the daily value for nine essential vitamins, including advanced levels of B12 and Vitamin C.

So far, the majority of sales have been direct-to-consumer on the company website and Amazon. Pureboost recently went online at Costco.com and launched into retail this fall in select Meijer, Ingles and Walmart stores. Ross previews a coming-soon launch in Walgreens nationwide along with new products slated for a Spring 2023 release.

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