Despite giving us object lessons in corporate word wash, can PepsiCo pull off what seems like a slightly puzzling mission, namely a long-term plan to ‘drinkify' snacks and vice versa under its Power of One banner?
Journalists are loathe to credit rivals with originality, in terms of admitting you were beaten to that big lead or story, but I’m in a charitable mood, feeling a little fragile, the morning after our office Christmas party.
