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PepsiCo plan to 'drinkify' snacks is bold but Nooyi blurs lines

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‘Drinkifying snacks’: PepsiCo mush or master stroke?

By Ben BOUCKLEY

Despite giving us object lessons in corporate word wash, can PepsiCo pull off what seems like a slightly puzzling mission, namely a long-term plan to ‘drinkify' snacks and vice versa under its Power of One banner?