Where are the growth opportunities in the beverage aisle? Last chance to register for our FREE trendwatching event

By Elaine Watson

- Last updated on GMT

Last chance to register for our FREE beverage innovation event

Related tags Chief executive officer

What's the difference between a great brand, and beautiful packaging design? Will PepsiCo's Drinkfinity concept be a hit in the US? And could sprinkling 'fairy dust' amounts of on-trend functional ingredients in your beverage - and then waxing lyrical about them on pack - land you in legal hot water?

We're offering you the chance to quiz our panel of experts on these topics, and many more, in the opening session of our LIVE online beverage innovation event​​​ ​between 8.30am and 9.30am PT on Wednesday February 21.

In this FREE-to-attend event​​​, FoodNavigator-USA and BeverageDaily have invited CEOs from meal replacement brand Soylent, nut-milk fueled brand Califia Farms and new sports beverage brand KRā, market researcher Euromonitor International, design agency Perspective Branding, Ohio-based retailer Mustard Seed Market, and a leading food law attorney to explore what consumers want, how retailers view the category, how to build a beverage brand and stand out on shelf, and how to avoid legal hot water.

11.30am-12.30pm EST, 2/21/18: BEVERAGE TREND-SPOTTING PANEL

In the first 45 minutes, we'll explore growth opportunities in the beverage set and share some data from Euromonitor International, while the remaining 15 minutes will be devoted to Q&A, where you can put your questions to our panelists:

  • Greg Steltenpohl, ​​co-founder and CEO, Califia Farms ​​
  • Sarah Hardgrove-Koleno, ​​co-founder and CEO, KRā ​​ 
  • Gabe Nabors, ​​director of marketing and category management, Mustard Seed Market ​​
  • Howard Telford, ​​head of soft drinks, Euromonitor International ​​ 
  • Ryan Kaiser, ​​partner, Amin Talati Upadhye ​​ 
  • Simon Thorneycroft, ​​founder and CEO, Perspective Branding


beverage trendwatching panel 2018

2pm-2.45pm EST, 2/21/18: KEYNOTE. SOYLENT… WHERE NEXT?​​

One of the most exciting players in the fast-growing meal replacement space, Soylent built its business – and a highly engaged community – online, first on its own website, and later on Amazon, but has recently ventured into the bricks and mortar space via deals with 7-Eleven, H.E.B. and Big Geyser.

In his keynote presentation, CEO Bryan Crowley will explain what Soylent is all about and where the brand might be going in 2018 and beyond...  We'll also leave 20 minutes for Q&A so you can put your questions to Bryan.

SPEAKER: Bryan Crowley, ​​CEO, Soylent   

soylent keynote

REGISTER HERE​ ​for this FREE event, which is sponsored by Ingredion​​​ and DuPont Nutrition & Health​​,​​ and supported by Cargill,​​ Synergy Flavors,​​ Chr Hansen​​,​​ and DuPont Tate & Lyle BioProducts.​​

See the full list of speakers HERE.​​

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