What's hitting the shelves? New beverage launches

By Rachel Arthur

- Last updated on GMT

Diageo launches its first alcohol-free dark spirit with Captain Morgan Spiced Gold 0.0%. Pic: Diageo
Diageo launches its first alcohol-free dark spirit with Captain Morgan Spiced Gold 0.0%. Pic: Diageo

Related tags Diageo Rum alcohol-free Npd Uk

From alcohol-free rum to functional ginger ale, we take a look at some of the new beverages launching around the globe.

Captain Morgan enters alcohol-free market with Captain Morgan Spiced Gold 0.0%

Captain Morgan has unveiled Captain Morgan Spiced Gold 0.0% (pictured above): an alcohol-free alternative to Original Spiced Gold.

“Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the latest brand, and first dark spirit, to join our alcohol-free portfolio," says Diageo.

“With 49.6% of those between legal drinking age and 24 in GB looking to moderate their alcohol consumption, the launch of Captain Morgan Spiced Gold 0.0% provides Diageo with an alcohol-free spirit able to tap into lighter, upbeat, drinking occasions favoured by this demographic,” added the company, citing Kantar Alcovisio data.

“Captain Morgan Original Spiced Gold 0.0% gives those looking to moderate a deliciously spiced flavour profile, tapping into the increasing popularity of rum, with Captain Morgan seeing global organic net sales growth of 2% in Diageo's F23 Preliminary Results.”

Developed over the past two years by Diageo's innovation team – and with more than 400 recipes tested - Captain Morgan Spiced Gold 0.0% has been created with ‘intricate layers of flavour, starting with rich notes of caramel, molasses, vanilla and warm brown spices’.

Captain Morgan Spiced Gold 0.0% initially launches in Great Britain in September, followed by Estonia, Lithuania and Latvia later this year before further roll out across Europe in 2024. Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit will have an RRP of £15 in Great Britain.

In Great Britain, the product will be available via thebar.com as well as Waitrose, Morrisons, Sainsbury's and Tesco with more stores to come. One 50ml Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit serve contains 1 kcal without the mixer.

Cold Brew RTD box from Green Mountain Coffee Roasters

green mountain

Green Mountain Coffee Roasters has unveiled the expansion of its coffee portfolio with the launch of a new RTD box featuring Green Mountain Coffee Roasters Dark Magic Cold Brew.

Once opened, the multi-serve box is designed to be stored and enjoyed from the refrigerator, delivering up to six 12 oz. servings of cold brew coffee from a push-button spout and remaining fresh for up to 10 days.

Scott Christensen, Senior Director, Keurig Beverage Marketing said, “Our consumers look for their favorite coffee blends to be available in multiple formats, each offering the distinct flavor profile they’ve come to love. As the popularity of cold coffee formats continues to rise, we are excited to offer coffee lovers an exceptionally smooth cold brew option in our best-selling Green Mountain Coffee Roasters dark roast variety, available always fresh and ready to drink.”

Each container is filled with over two liters of specially crafted cold brew coffee, which is slowly steeped to extract exceptionally smooth and balanced taste into every sip. Consumers can enjoy it plain over ice or with preferred mix-ins — such as dairy, non-dairy milks, sweeteners, or flavors — to make a coffeehouse drink at home.

With a commitment to 100% responsibly sourced coffee, Green Mountain Coffee Roasters Dark Magic Ready to Drink Cold Brew Coffee is available now exclusively at Walmart retail locations in the US in the dry coffee aisle for a cohesive coffee occasion shopping experience (MSRP $13.98).

Olipop Ginger Ale

olipop ginger ale

US functional soda brand Olipop has launched a new flavor: Ginger Ale.

“Olipop has reimagined the go-to beverage for an upset stomach, that typically contains 35g of sugar, with a prebiotic option containing only 5g of sugar!” says the brand.

“Not only is our Ginger Ale significantly lower in sugar, it also contains 9g of fiber to truly support better digestion."

Olipop’s Ginger Ale joins the brand’s line-up of ‘deliciously nostalgic’ soda flavors including Vintage Cola, Orange Squeeze, Cream Soda and Tropical Punch. It is available at Whole Foods nationwide at $35.99 for a 12 pack.

Empire Bespoke Foods launches world’s first bottled cocoa milk into UK retail


Family-owned Empire Bespoke Foods, a speciality food importer, distributor and food brand owner, is launching the Spanish brand Cacaolat into the UK retail market.

“Cacaolat is a comforting mix of creamy and intense delicious cocoa milk, derived from using the very best cocoa from Rainforest Alliance-certified cocoa plants in Africa, combined with locally sourced milk from its birthplace in Letona, Spain,” explains Empire.

Empire Bespoke Brands is launching the premium brand into multiple retailers, convenience stores, deli, garden centre and speciality retail outlets from August.

Owned by the Spanish brewery, Damm Corp, Cacaolat is the No2. Cocoa brand across Spain and No1 – with a 62% market share in Catalonia. It is currently available in 25 countries.

Created using the ‘original secret’ recipe since 1933. Cacaolat can be drank hot or cold, is gluten free with only 53kcal per 100ml. It also has a B-level NutriScore nutritional quality label.

Cacaolat comes in three flavors: original, no added sugar and mocca.

BrewDog spirits


BrewDog Distilling Co. - creators of Scottish grain-to-glass craft spirits - launch Wonderland Cocktails: ‘a new collection of eye-catching, ready-to-drink cocktails that bring the bar quality experience directly to consumers’.

The series launches with Classic Mojito, Classic Margarita, Espresso Martini, Cantarito Paloma and Passionfruit Martini. Wonderland Cocktails are laced with BrewDog Distilling Co’s newly launched artisan spirits: LoneWolf gin, Abstrakt vodka, DUO rum and Casa Rayos tequila.

“Wonderland Cocktails have been crafted to offer an unparalleled taste experience and tailored for individuals on the move, embracing the spirit of exploration and celebration,” says BrewDog.

“Crafted with ABV’s ranging from 10% to 14%, setting them apart as higher strength serves in the market and bar-grade quality. These ready-to-drink cans are designed to be enjoyed in the comfort of home, offering a premium cocktail experience without compromising on quality.

“Designed with an innovative feature, Wonderland Cocktails have differing volumes of liquid in the cans, allowing consumers to shake specific cocktails to aerate the product and deliver a smoothness of serve and additional texture.”

Wonderland Cocktails will be available from BrewDog online from September 11 and in Morrisons stores and online from October 16. RRP £3.90 per can.

The Italian Collection

Tomatin The Italian Collection

Scottish Highland distillery, Tomatin, has unveiled a new limited-edition range, The Italian Collection.  

This trio of single malt scotch whiskies (46% ABV, non-chill filtered, RRP £70) ‘demonstrates Tomatin’s craftsmanship, combining the exceptional Highland malt with the aromatic richness of Italian wine casks, resulting in a harmonious blend of flavours.’  

First laid down in December 2010, the whisky has been gently matured in traditional oak casks for 10 years, before being finished in Marsala, Amarone and Barolo wine casks for a further two years.  

Each cask has imparted its unique character into the whisky, creating a trio of expressions that pay homage to Italian wine regions. With The Marsala Edition; The Amarone Edition; and The Barolo Edition.

Andrew Peace adds new lower ABV and BiB wines 

AP line up

Australian wine brand Andrew Peace has expanded its UK portfolio of Australian wines and introduced 6 new SKUS.  

The entire range will also benefit from two design propositions – Andrew Peace Black Label and Andrew Peace White Label. Andrew Peace Black Label includes a new-to-market Shiraz (11% abv) and Chardonnay (11% abv) in 75cl and 2.25l bag-in-box formats. Andrew Peace White Label includes the brand’s existing, popular 75cl Signature Shiraz and Chardonnay while introducing both wines in 1.5l BiB format.  

“The launches offer consumers a genuine choice of red and white wines made in the same style and to the same quality as the producer’s existing range – with taste, quality and craftmanship at the centre - developed through three generations of winemaking, but at different alcohol volumes and new formats,” says the brand.

“Maintaining the steadfast, excellent value and quality Andrew Peace is well known for, the wines tap into the trend of consumers seeking lower abv wines to moderate alcohol consumption, while addressing recent duty changes the wider industry is navigating.”  

The company adds that the bag-in-box format has gained popularity in recent times driven by its sustainability credentials; lasting up to six weeks it keeps wine fresh and cuts down on waste, while being considerably lighter to transport, and offering the ability to be made from recyclable materials.  

The recommended retail price for Andrew Peace 75cl wines is £6.50, while the Andrew Peace bag-in-box 1.5L has an RRP of £12.00, and the Andrew Peace bag-in-box 2.25L has an RRP of £17.00.  

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