The low/no alcohol beer category is under-developed in convenience stores, says Asahi UK: but believes it represents a key opportunity for brands and retailers alike.
Most iconic alcohol brands have created alcohol-free versions of their flagship drinks, providing a welcome alternative for many consumers. But the Scottish government is worried that such products still serve as a branding boost for the full-strength...
With many consumers looking to supplement their alcoholic drink choices with non-alcoholic options, suppliers should be looking to work closely with operators to encourage trial and experimentation across their low and no alcohol brand repertoire, says...
January is the month of the year when the low and no alcohol category really has a chance to shine. So what have we learned about the direction of the category this year? Here’s five takeaways from Drynuary.
From the potential future irrelevance of ‘Dry Jan’, to 0% beers with an enhanced ‘relaxing feeling’, just how big can non-alcoholic beer really get, and where can it go next? Asks Jamie Williams, Managing Partner at independent creative agency, isobel.
As January draws to a close, James Kindred, co-founder and Chief Brand Officer at Big Drop, highlights that demand for alcohol-free beers is now spread out across the whole year.
David Fudge, co-founder and CEO of US non-alcoholic spirit brand Aplós, explains why he thinks functional ingredients are the key to reshaping the drinks category.
2023 will be a big year for Welsh brewery Drop Bear Beer, as it opens its own brewery and expands listings across the UK and beyond. Joelle Drummond, Co-Founder and Director of Sales and Marketing, tells us more in our series profiling entrepreneurs in...
Mark Wong, founder of UK functional non-alcoholic beer start-up Impossibrew, sees many parallels between the alcohol alternative category and the meat alternative movement. In our series of interviews with movers and shakers in the industry, we hear how...
Canadian non-alcoholic beer brand Harmon's expects to see more and more innovation in the industry as craft brewers sit up and take note of growth in alcohol-free. In our series of interviews with innovators in the low/no industry, we hear more about...
Non-alcoholic spirit Lyre's is now available in more than 100 markets worldwide. In our series of interviews profiling innovators in the low/no alcohol industry, CEO Mark Livings shares his secrets to success.
In our series of interviews with innovators in the low/no alcohol space, California entrepreneurs Jordan Bass and Nick Taranto talk to us about their experience in founding and growing HOP WTR: an alcohol-free sparkling hop water with nootropics.
System launched its hard seltzers to create ‘the drinking experience we wanted but didn’t exist yet’: a 9 pack with 3 cans at 0% ABV, 3 cans at 5% ABV and 3 cans at 8% ABV. In our series celebrating innovators in the low/no alcohol industry, co-founders...
Our series profiles movers and shakers in the alcohol-free category. Today we talk to Marcus Sakey, founding partner and chief brand officer of Ritual Zero Proof: a non-alcoholic spirit alternative founded in Chicago in 2019.
Matthew Jukes worked as a wine taster and journalist for over three decades and could never find any low/no wines he liked. As the founder and CEO of Jukes Cordialities, he's now delighted to see his range of alcohol-free sophisticated premium beverages...
Our profile series celebrates movers and shakers in the low/no alcohol industry. Paul Holle, head brewer and owner of Idaho's Sawtooth Brewery, shares how the brewery has expanded into non-alcoholic options with Atmos Brewing Co.
Marie Fukuura, Future Growth Director, Budweiser Brewing Group UK&I, tells us why the AB InBev company is increasing its efforts in low and no alcohol.
Every day working at non-alcoholic aperitif brand Everleaf is unique, says the company's commercial director Daniel I'Anson. In our series of interviews celebrating the low/no alcohol movement, he tells us more about his role.
Kristina Roth founded US soft seltzer and non-alcoholic spirit brand MIXOLOSHE last year. In our series of interviews celebrating innovators in the low/no alcohol category, she tells us what inspires her.
Drynuary 2023 is particularly exciting for entrepreneurs Vanessa Royle and Mariah Wood - they're debuting their new non-alcoholic RTD cocktail brand Tilden in the US. We talk to the duo in our series of interviews with innovators in the low/no alcohol...
With low/no alcohol consumption set to rise a third by 2026, according to some estimates, Synergy Flavours has crafted flavour pairings for premium soft drinks and alcohol-free beverages that complement some of the UK’s favourite global cuisines, including...
One of the early movers and alcohol-free cocktail shakers in the UK's low/no alcohol movement, Laura Willoughby MBE is a well-known face and source of inspiration. In our series of interviews focusing on the category, she tells us what she's...
Our new series profiles movers and shakers in the alcohol-free category. Today we talk to Amanda Thomson, who's used her experience at the Cordon Bleu School to create alcohol-free wine alternative Noughty.
This new series profiles innovators in the low/no alcohol industry. Here, Rose Bax, co-founder of Bax Botanics, tells us what inspires her and her brand.
UK coastal distillery Salcombe Distilling Company launched its non-alcoholic spirit range New London Light in 2020. In our new series of interviews celebrating innovators in the low/no alcohol industry, Howard Davies, co-founder and director of the distillery,...
Low-to-no beer, cider, wine and spirit products grew over 7% in volume across 10 key global markets in 2022, according to fresh data from IWSR Drinks Market Analysis.
Asahi will launch a start-up investment fund, the Asahi Group Beverages & Innovation Fund, in the US in January: helping the company grow its presence in low/no alcohol as well as keeping track of the latest US beverage trends.
Keurig Dr Pepper is taking a minority stake in American non-alcoholic craft beer maker, Athletic Brewing Company: following on from the acquisition of non-alcoholic RTD cocktail brand Atypique earlier this year.
Premiumization has been key in the low and no alcohol category to date. With the cost-of-living crisis, does this open up opportunities for the low and no alcohol category to develop products in the economy space?
What’s piquing the attention of BeverageDaily readers? There’s a lot of interest in the growing low to no alcohol market – whether that’s stocking supermarket shelves or catering for non-drinkers at events. Meanwhile, readers are keen to keep up with...
The UK has been pioneering the no and low alcohol category: so London's Low2No Bev show offers the perfect occasion to see how the category is evolving. From functional drinks to new tech, we take a look at some of the latest innovations in the category...
The acceptance of non-alcoholic alternatives is growing. And yet at formal occasions, alcohol-free consumers are still likely to find themselves with a warm glass of orange juice served at a side bar while champagne and wine flows freely for everyone...
The cost of living is impacting most households - so why is premiumisation rising? Product intelligence platform Vypr reveals some of the insights from its latest consumer survey.
The off-trade is an important entry point to the low and no alcohol drink category for many consumers; differing from the traditional on-trade route for alcoholic drinks. So what can supermarkets do to spur sales?
As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...
Low2NoBev – the only dedicated trade show for the low and no alcohol drinks sector – returns this September to Olympia London: putting the spotlight on the latest innovations, products, market trends and drivers of the category.
Sea Arch – whose line of botanical non-alcoholic spirits is inspired by the Devon coast in southwest England – is celebrating its launch in Woolworths Metro, an Australian chain of convenience stores.
As wine producers strive to make a no-alcohol wine that actually tastes good, they also need to ensure the bottle looks the part, argues Rowena Curlewis, founder and CEO of drinks design specialists Denomination.
Carlsberg has set out its strategy for portfolio growth over four key categories: continuing its focus on premium and super-premium products but also setting out new ambitions to expand in products beyond beer such as hard seltzer and RTDs.
The Low2NoBev show, a dedicated trade show for the low and no-alcohol drinks sector, has been rescheduled to be co-located with The Big Hospitality Expo at Olympia, London from September 26-28, 2022.
Carlsberg will continue its drive in alcohol-free with a goal to more than double its alcohol-free volumes: with a particular focus on carving out the category in Asia.
Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.
UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.
