Dry January sales up on last year

By Rachel Arthur contact

- Last updated on GMT

Pic:getty/patterson
Pic:getty/patterson

Related tags: Dry January, NABLAB, alcohol-free, non-alcoholic, Uk, Beef, non-alcoholic beer

UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.

Record demand was seen for low and no alcohol beer: with sales up nearly 30%.

There was also ‘very strong demand’ for sparking wine: with sales up 40%.

“Interestingly, this year it was low and no beer and cider which saw the highest demand – a reversal on Dry January 2021 when wine and spirit alternatives were the most popular,” ​said Tesco Category Buying Manager for Beer and Cider Marianne Aitken.

“Those high sales were encouraged by the huge popularity of Lucky Saint craft lager and also the exclusive listing of Corona Cero at our stores.”

Popular drinks this year have included:

  • Nozeco Spumante Alcohol Free – demand up by more than 200% on last Dry January
  • Gordons 0.0% - sales contributed to more than a third of all no and low alcohol spirit sales
  • Craft lager Lucky Saint – demand up 100% on last year

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