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What beer goes with best with your barbie? The answer may be changing from lager to something else... pic:getty/kolbz

Big brewers find ways to profit from the growing culture of drinking less, drinking better

Though smaller than ever, Australia’s beer market has ‘never been more profitable’

By Richard Whitehead

The iconic image of the larrikin lager drinker cracking open an endless succession of cold ones couldn’t be more wrong, going by long-standing trends in the Australian beer industry, which is seeing consumption slump to a four-decade low.

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