Nablab

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Guest article

How teetotal became less taboo

By Mike Nolan, CEO, Product of the Year UK

The popular image of Brits in the pub downing pints of beer is fading. People want to go out without becoming intoxicated and drinks brands are helping them with burgeoning ranges of non and low-alcoholic options, writes Mike Nolan in this guest article.

Skinny Brands reduces calories - not ABV - with its lager

Skinny Brands reduces calories - not ABV - with its lager

By Rachel Arthur

Skinny Brands is eyeing up an opportunity for lower calorie - rather than lower alcohol – drinks. ‘The overwhelming majority of consumers want a better product – not to stop drinking all together,’ says its co-founder.

The NABLAB category (no and low alcohol beer) is growing. Pic:getty/ridofranz

AB InBev: 8% of beer volumes now come from no and low alcohol

By Rachel Arthur

Approximately 8% of AB InBev’s global beer volumes now come from no and low alcohol beers, as the world’s largest brewer works towards its goal of 20% by 2025. "We're committed to leading innovation in this space," it says.

What beer goes with best with your barbie? The answer may be changing from lager to something else... pic:getty/kolbz

Big brewers find ways to profit from the growing culture of drinking less, drinking better

Though smaller than ever, Australia’s beer market has ‘never been more profitable’

By Richard Whitehead

The iconic image of the larrikin lager drinker cracking open an endless succession of cold ones couldn’t be more wrong, going by long-standing trends in the Australian beer industry, which is seeing consumption slump to a four-decade low.

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