To the best of its knowledge, Big Drop Brewing Co is the first company in the world to dedicate itself to alcohol-free beer. We catch up with founder and CEO Rob Fink to talk all things ‘low and no’.
Physical health benefits associated with reduced alcohol consumption is helping drive demand for ‘low to no’. But could there also be something more holistic at play?
For consumers, the biggest barriers to buying products in the low and no alcohol category are that they are often considered too expensive or poor value for money; while a number of consumers report they struggle to find a selection of such products....
Low2NoBev – a trade event dedicated to low and no alcohol drinks – opens its doors this week: showcasing more than 150 brands and offering unique insights into the growing category.
Matching the complexity of wine’s flavors and aromas poses a sizeable challenge for low and no alcohol alternatives. But Muri – a range of NoLo wine alternatives launching in the UK – is drawing on fermentation techniques from kvass and kombucha to offer...
Heineken will ensure it offers two zero-alcohol options in the majority of its markets by 2023: driven by Heineken 0.0 and a portfolio of 130 non-alcoholic line extensions.
Having launched in its home market of Australia in January, Ovant has already expanded distribution of its alcohol-free distillations to Singapore and will hit the UK this month.
Often called “industry killers” by the mainstream media, Millennials and Gen Zers of legal age are drinking less alcohol than any generation before them. Jin Kim, CEO of Creative Digital Agency, explores how to reach these cohorts in this guest article....
No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...
The global no/low alcohol market is projected to continue growing as consumers seek to reduce their alcohol consumption. “What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for...
The low to no alcohol category is growing: but how can brands and retailers tap into this opportunity? A new show will put the spotlight on the sector while showcasing some of the most successful brands.
By Ed Brown, community manager & content creator, YesMore.
This year, marketing options for Dry January were a lot more limited than in previous years. But that didn't stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns.
Consumers will move outside their cocktail comfort zones in 2021 - in no small part due to increased confidence in at-home bartending during the pandemic - and with that will come an increased interest in exploring low to no options, says Bacardi.
With the rise in low/no alcohol products, the UK’s Wine and Spirit Trade Association (WSTA) has set out its recommendations for how to name and label low and no alcohol products designed as spirit drink substitutes.
With the momentum behind Dry January stronger than ever, a raft of new products are hitting the shelves this month to cater for health-conscious consumers.
Entering into 2021 with a spirit - and brand ethos - of optimism, two British entrepreneurs have launched a non-alcoholic botanical spirit which embodies the vibe of their adopted home of Los Angeles.
Lagunitas Brewing Company – which produces the #1 selling IPA in the world – has launched its first non-alcoholic IPNA: ‘a booze-free brew that still delivers an IPA craft-beer taste’.
The non-alcoholic category is exploding because people are demanding choices that are crafted to be just as appealing as their alcoholic counterparts, writes Laura Taylor, founder of US brand Mingle Mocktails, in this guest article.
Kombucha offers drinkers more complexity than your average alcohol-free alternative, writes Emma Thackray, co-founder of Booch & Brew, in this guest article.
Launched by former SABMiller Global Brewing Innovation Director, Binary's botanical beer offers mindful drinkers a ‘lighter, beer-like alternative to a glass of wine’.
How is the alcohol-free category emerging in the US? Heineken USA recently conducted a survey of millennials to find out – which revealed that 52% of respondents have increased consumption of alcohol-free beer and mocktails since the start of COVID-19....
Aged just 26, two childhood friends and beverage entrepreneurs are ready to lead the charge in Canada’s lower alcohol movement with their 3% ABV premium gin soda brand, Good Sunday.
Non-alcoholic beer Partake and non-alcoholic spirit Lyre’s have successfully closed funding rounds over the last few weeks: powering their expansion on a global scale. But what is it about their brands that have made investors sit up and take note?
Non-alcoholic spirits: a fledgling category - but one with plenty of potential. Pernod Ricard, which is behind brands such as Ceder’s and Celtic Soul, eyes up four trends it expects to see in non-alcoholic spirits in the future.
New RTD vodka soda brand Two Days is debuting its 3% ABV drinks: which are designed to be lower in alcohol than other hard seltzers. The brand is the brainchild of entrepreneurs Elise Marks and Brendan Bennett – who came up with the idea during lockdown...
Carlsberg continues to champion the long-term potential of the alcohol-free category, which it sees being fuelled by an increased awareness of health and well-being among consumers as a result of the coronavirus pandemic. It pledges to keep investing...
Consumers are turning back to brands they know and trust as a result of the coronavirus pandemic - and that’s particularly true for brand Heineken, says the brewer.
Kåska believes it has found the sweet spot in the low-alcohol spirits market with its 15% ABV distilled spirit, flavored with spruce needles and lemon. Launched in May, it’s already sold more internationally than in its home market of Finland.
Borrago is taking its first step into the UAE with a launch in Dubai: where its steam-distillation process is particularly important for achieving 0.0% ABV.
Seedlip – the non-alcoholic spirit which is ‘on a mission to change the way the world drinks’ – has been pioneering the category in the UK and is now growing its presence in the US.
Consumers want less alcohol in their beverages – and yet alcohol is the very part of a drink that helps deliver a complex flavour profile and mouthfeel. So how can brands mimic alcohol and create a convincing low or no alcohol product?
UK start-up Jellani is drawing on African botanicals in its flagship launch: an ultra-low alcohol beer infused with baobab and black tea extract. And its mission is not just to cater for the growing number of mindful drinkers; it also wants to explore...
Demand for zero alcohol drinks has been growing across Europe. But market dynamics are very different between Western Europe and Eastern Europe, according to Zenith Global.
By Ian McLaren, director of advocacy, Europe, Bacardi
Bacardi sent 7,000 employees 'back to the bar' in 100 cities worldwide last month to explore the latest cocktail trends - and one of their findings was a surge in the popularity of mocktails and low/no alcohol drinks. Ian McLaren, director of...
From rock samphire to sea purslane, fledgling brand Pentire draws on plants native to the Cornish coastline to create a point of difference for its botanical non-alcoholic spirit. Launched last year by a former Polzeath Beach surf instructor, the drink...
By Dan Hooper, co-founder and director of client services, YesMore
'Dry January' creates a opportunity for low and no alcohol brands to jump-start momentum for the year ahead. Dan Hooper, co-founder and director of client services at alcohol marketing agency YesMore, picks out four campaigns that rose above...
Some of hospitality’s top drinks brands are predicting that 2020 will be a year of acceleration for the emerging low/no alcohol drinks category – with momentum continuing to build beyond Dry January.
People are more likely to purchase a product or service after they come across it in an exciting, engaging setting, writes Liz Richardson, managing partner at behavioural communications agency HeyHuman, in this guest article.
By Steve Spice, Regulatory Manager at Ashbury Labelling
'Alcohol-free' in the EU means drinks with 0.5% ABV or below - and yet in the UK 'alcohol-free' drinks must be below 0.05% ABV. Steve Spice, Regulatory Manager at Ashbury Labelling looks at the different low and no alcohol descriptors...
Dry January has provided the perfect launchpad for new products in the no and low alcohol sector. We take a look at some of the new beverages hoping to win over consumers around the globe.
Scottish craft brewer BrewDog has opened an alcohol-free beer bar in London this week: with a view to rolling the concept out across the UK and Europe.
Kombucha’s complex flavour profile offers a convincing alternative to alcohol in bars and in cocktails, according to Real Kombucha. But that’s not all. The brand is taking on wine by promoting kombucha as the perfect drink to pair with food – and Michelin...
Taking its name from the lyrebird (an Australian bird famed for being able to imitate almost any sound), Lyre’s has set out to become the greatest mimic in the non-alcoholic spirits category. Launched earlier this year, the Aussie brand has already spread...
